Having a visually engaging website is just half the battle won.
Without authentic customer feedback, your digital storefront lacks the one thing modern shoppers trust the most: social proof.
Businesses often struggle to effectively showcase real customer experiences, which hurts trust and conversion rates. That’s where Reviews make all the difference.
With WiserReviews, you can seamlessly embed Reviews on your website, enhancing credibility and driving more sales.
If you want to build trust and improve conversions on your website, embedding Reviews using WiserReviews is your best bet.
This blog will explain why Reviews matter, how to add them, and how to make them work best on your website.
Now, let’s get started!
Why Add Reviews to a Website?
Embedding Reviews on your website has a direct impact on visitor behavior. Here’s why you should consider adding them:
Drive Conversions and Sales: Products with five reviews are 270% more likely to be purchased than those without any reviews. Moreover, reviews from verified buyers can boost conversion rates by 15%.
Reduce Bounce Rates and Increase Engagement: Visitors are more likely to stay and explore your website when they see authentic, relatable content from other users. Reviews add a human touch to your site.
Statistic: Websites with embedded reviews see up to a 20% lower bounce rate.
Improve SEO and Organic Discovery: Search engines love fresh, unique content. User-generated reviews count as fresh content and often include keywords naturally, giving your SEO a solid boost.
Statistic: Pages with reviews generate 3.5x more organic traffic than those without.
What Makes WiserReviews’ Reviews Special?
WiserReviews is built with website owners in mind. It offers smart, platform-agnostic features to help you collect, manage, and display reviews effectively.
Website-Specific Benefit: WiserReviews supports embedding via HTML, JavaScript, or iframe, ensuring compatibility with any custom-built or CMS-based website. Its Widgets adapt to your site’s design while maintaining optimal performance.
How to Add Reviews on a Website
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account here:Â https://app.wiserreview.com/
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
Best Practices for Showcasing Reviews on a Website
Presenting reviews the right way enhances their impact. Here are some innovative practices tailored for websites:
1. Place Reviews Near CTAs
Put reviews close to your call-to-action buttons, such as “Add to Cart,” “Book Now,” or “Sign Up.” This helps build trust at the exact moment when someone is thinking about taking action.
When visitors see a positive review right next to the button, it can:
- Ease their doubts
- Make them feel more confident
- Please encourage them to go ahead and click
Keep the review short and relevant to what the visitor is about to do. A quick line from a happy customer can be all it takes to motivate them.
2. Use Tag-Based Filters for Contextual Relevance
Tag your reviews based on what they discuss—for example, product quality, delivery experience, or customer support. This helps show the most relevant reviews on the right pages.
For example, you can show reviews tagged with that product’s name or features on a product page. On a service page, you might show tags like “fast support” or “easy process.”
This makes reviews feel more connected to what the visitor is looking at, which can increase trust and keep them more engaged.
3. Enable Moderation and Profanity Filters
Ensure every review on your site is clean, respectful, and helpful. Use moderation tools to review content before it goes live. This keeps your site professional and avoids showing anything offensive.
Profanity filters can automatically block or flag reviews with foul language. It saves time and protects your brand from negative impressions.
Clean, well-managed reviews help visitors trust what they’re reading and feel better about doing business with you.
Different Types of Review Examples
Here are the layout types you can display:
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
Common Mistakes to Avoid When Adding Reviews
Be aware of these frequent pitfalls and learn how to avoid them:
1. Not updating Reviews Regularly
If your reviews are old, people might think your business isn’t active. Fresh reviews show that real customers are still buying and are happy with your offer.
It also gives visitors a better picture of what to expect right now. Try to keep your reviews up to date so your website always feels alive and trustworthy.
2. Poor Widget Placement
Placing your review widget in the wrong spot can make people miss it. It won’t do much if it’s hidden at the bottom or placed where no one looks.
Add it near the product title, price, or buy button—places where people make decisions. That way, the reviews support their choices at the right moment. Keep it easy to notice without blocking anything important.
3. Ignoring Mobile Optimization
If your reviews don’t look good on mobile, most visitors won’t bother reading them. Crowded layouts, tiny text, or widgets that don’t load properly can also discourage people from reading them.
Please ensure that the review section adjusts well to different screen sizes. It should also be clean, readable, and scroll-friendly so that mobile users can see the value without any struggle.
Types of Reviews You Can Add to a Website
How to Add Google Reviews to Website
How to Add Testimonials to Website
How to Add Facebook Reviews to Website
How to Add Capterra Reviews to Website
How to Add Amazon Reviews to Website
How-to Guides for Each Platform
How to Add Reviews to Landing Pages
Add Review Widgets to Ecwid in Just a Few Clicks
Simple Way to Add Star Ratings and Reviews to Weebly
The Fastest Way to Display Reviews on Builderall
Add Review Widgets to Systeme.io in Just a Few Clicks
Simple Way to Add Star Ratings and Reviews to BigCommerce
The Fastest Way to Display Reviews on Swipe Pages
Add Review Widgets to Oxygen Builder in Just a Few Clicks
Simple Way to Add Star Ratings and Reviews to Drupal
The Fastest Way to Display Reviews on Flatsome
Add Review Widgets to PrestaShop in Just a Few Clicks
Simple Way to Add Star Ratings and Reviews to ClickFunnels
The Fastest Way to Display Reviews on Joomla
Simple Way to Add Star Ratings and Reviews to WooCommerce
Add Review Widgets to Instapage in Just a Few Clicks
The Fastest Way to Display Reviews on Leadpages
How to Add Reviews to Unbounce
Add Review Widgets to Bynder in Just a Few Clicks
Simple Way to Add Star Ratings and Reviews to Squarespace
The Fastest Way to Display Reviews on Divi
Add Review Widgets to Carrd in Just a Few Clicks
Simple Way to Add Star Ratings and Reviews to Wix
The Fastest Way to Display Reviews on Teachable
Add Review Widgets to Shopify in Just a Few Clicks
Simple Way to Add Star Ratings and Reviews to LearnWorlds
The Fastest Way to Display Reviews on Thinkific
Add Review Widgets to Elementor in Just a Few Clicks
The Fastest Way to Display Reviews on WordPress
Wrap-Up
Adding Reviews to your website isn’t just about showing off happy customers—it’s about building trust and driving action.
WiserReviews gives you all the tools to automate collection, moderate effectively, and display beautifully styled reviews with minimal effort.
Ready to increase your credibility? Try WiserReviews today and start embedding real feedback that motivates your visitors to take action.
