Landing pages are designed to convert, but without social proof, even the best layout can feel incomplete or untrustworthy. Static, bland testimonial sections can fail to grab attention or influence users effectively.
WiserReviews solves this by enabling users to embed interactive, real-time review widgets—floating badges, sliders, carousels, and popups—onto landing pages built with any platform.
These dynamic elements bring testimonials to life and strengthen your message.
This blog shows you how to add WiserReviews to landing pages, place reviews where they influence most, and avoid common testimonial missteps.
Why Add Reviews on Landing Pages?
Maximize Conversion Rates with Strategic Proof: Reviews increase credibility at key moments. Adding WiserReviews near CTAs and headlines can lift form submissions, signups, and purchases.
Reinforce Specific Value Propositions: Display customer quotes that match your unique benefits. Use tags to filter reviews by campaign type or landing page goal.
Improve Mobile Experience and Speed: Lightweight, responsive widgets from WiserReviews maintain landing page performance across devices without compromising design.
What Makes WiserReviews’ Reviews Special?
WiserReviews works on all landing page builders via simple embed code.
Its widgets support real-time automation, filtering by tag, and are responsive and SEO-optimized.
You can place them in headers, beside forms, or float them across the screen.
Every widget is customizable in font, size, style, and content for cohesive branding.
How to Add Reviews on Landing Pages
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account here: https://app.wiserreview.com/
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on Landing Pages
1. In your landing page builder, add a code/HTML block.
2. Paste your WiserReviews code.
3. Save and preview across desktop and mobile.
Related Post: How to Add Reviews to Your Website in Minutes
Best Practices for Showcasing Reviews on Landing Pages
Learn where and how to place reviews so they support your product.
A small change in placement can make a big difference.
1. Add Testimonials Near Key Conversion Points
Placing reviews close to CTAs, sign-up buttons, or pricing tables ensures users see them when they are most receptive.
Testimonials should reinforce the promise made in your headline or subhead, easing objections at crucial moments.
2. Customize Reviews for Each Funnel Stage
Landing pages often serve different stages of a funnel.
Tailor WiserReviews widgets using tags to display relevant reviews—early-stage visitors may need credibility, while checkout pages benefit from product-specific proof.
3. Ensure Every Widget Is Mobile-Optimized
A poorly designed mobile layout can kill conversions.
Choose clean, fast-loading formats like sliders or badges, and always preview your review sections across devices. Mobile optimization is not optional—it’s a must.
Different Types of Review Examples
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
Common Mistakes to Avoid When Adding Reviews to Landing Pages
Here are the top mistakes people make with reviews on Landing Pages.
Avoid these to keep your site looking clean and trustworthy.
1. Using Generic Reviews That Don’t Match the Page Message
Testimonials must support the unique value proposition of your landing page.
Using unrelated or overly broad reviews can confuse users. Instead, use WiserReviews’ tagging to feature contextually aligned feedback.
2. Burying Reviews in Low-Impact Sections
If reviews are placed too low, they won’t be seen when they matter.
Avoid positioning them only in footers or far below the CTA. Instead, show one or two strong quotes near the headline or signup form for maximum visibility.
3. Ignoring Design Harmony
A widget that visually clashes with your page layout—wrong font size, mismatched colors, or awkward spacing—can damage credibility.
Customize your WiserReviews widget to match the landing page style and maintain a cohesive design experience.
Types of Reviews You Can Add on Landing Pages
Wrap-Up
Adding WiserReviews to your landing pages builds trust and reinforces your message where it matters most.
With seamless setup, fast-loading widgets, and full control over design, it’s your shortcut to better conversions.
Want to improve landing page performance with real proof? Start using WiserReviews today and turn testimonials into results.
