Simple Way to Add Star Ratings and Reviews to ClickFunnels
Krunal Vaghasiya|May 16, 2025
ClickFunnels is designed to drive conversions through simple funnel flows, but it lacks integrated features to highlight customer testimonials effectively.
Without visible social proof, funnel performance can dip due to hesitation at key decision points.
WiserReviews fills that gap with flexible widgets that showcase real customer feedback star ratings, video reviews, and written testimonials.
These embed easily into any funnel step, helping you establish instant trust without disrupting the layout.
In this blog, Learn how to embed WiserReviews in ClickFunnels, boost conversions with strategic testimonial placement, and avoid review display mistakes that lower performance.
Why Add Reviews on ClickFunnels?
Strengthen Trust During Checkout Steps: Testimonials near CTAs or payment forms reduce cart abandonment by reinforcing credibility and minimizing risk perception.
Keep Funnels Fast with Lightweight Widgets: WiserReviews widgets load quickly and don’t impact ClickFunnels speed important for maintaining conversion rates.
Tailor Testimonials to Funnel Intent: Use WiserReviews tags to show different reviews at each step opt-in, sales, upsell ensuring maximum message alignment.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
What Makes WiserReviews’ Reviews Special?
WiserReviews provides SEO-friendly, fully responsive widgets that integrate effortlessly into ClickFunnels via embed codes. You can display reviews as floating badges, sliders, carousels, or static blocks depending on the funnel stage.
It supports review tagging, A/B testing, and automated collection post-purchase or after lead forms giving ClickFunnels users review functionality without needing additional plugins or tools.
How to Add Reviews on ClickFunnels
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account.
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on ClickFunnels
1. Open your ClickFunnels editor and select the funnel step.
2. Add a “Custom JS/HTML” element to the page.
3. Paste the WiserReviews code and position the block where reviews should appear.
4. Save, preview, and test responsiveness across devices.
Related Post: How to Add Reviews to Your Website in Minutes
Best Practices for Showcasing Reviews on ClickFunnels
Learn where and how to place reviews so they support your product.
A small change in placement can make a big difference.
1. Place Reviews Near the CTA or Order Form
Conversion happens fast in ClickFunnels, so don’t wait until the bottom of the page.
Place your most powerful testimonials close to the CTA or order form. This placement acts as final reinforcement and can drastically reduce second thoughts.
2. Use Tag-Based Review Sets for Each Funnel Stage
Different funnel steps have different purposes, from opt-ins to sales to upsells.
Create WiserReviews widgets based on specific tags for each stage. This ensures your testimonials reflect the context of the offer and resonate with the visitor’s mindset.
3. Embed Clean, Mobile-Responsive Widgets
Most funnel traffic is mobile, and a broken or oversized review widget can ruin the user experience.
Choose compact sliders or floating widgets from WiserReviews, and always test them on mobile devices for speed and clarity.
Different Types of Review Examples
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Common Mistakes to Avoid When Adding Reviews to ClickFunnels
Here are the top mistakes people make with reviews on ClickFunnels.
Avoid these to keep your site looking clean and trustworthy.
1. Overloading a Page with Too Many Reviews
Testimonials are essential but flooding your funnel with too many can create distraction.
Aim for 2 to 4 strong reviews per step and rotate them using WiserReviews filters. Focus on clarity and relevance rather than volume.
2. Placing Reviews Too Far Below the Fold
If your testimonials are only visible after scrolling down, many users will never see them.
Keep at least one above the fold and near decision points to influence the user when they’re most engaged.
3. Not Updating Reviews Over Time
Outdated testimonials can make your business look stagnant.
Use WiserReviews’ automation to continuously gather and publish fresh feedback. Keep the content dynamic to reflect ongoing customer satisfaction and stay relevant.
Types of Reviews You Can Add on ClickFunnels
How to Add Google Reviews to ClickFunnels
How to Add Testimonials to ClickFunnels
How to Add Facebook Reviews to ClickFunnels
How to Add Capterra Reviews to ClickFunnels
How to Add Amazon Reviews to ClickFunnels
Wrap-Up
ClickFunnels pages are built for speed and results reviews are the key trust layer.
With WiserReviews, you can add powerful testimonials that match each step in your funnel without slowing performance.
Want to increase conversions across every funnel? Embed WiserReviews into ClickFunnels and let real customer voices turn hesitation into action.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
Capterra