How to Add Amazon Reviews to Your Website (2026)

Amazon doesn’t give sellers a button for putting their reviews on another website. Since November 2024 it also hides most reviews behind a sign-in, so many of the copy-and-paste widgets older guides recommend have stopped working.

Two routes still work. You can export your Amazon reviews and import them into WiserReview, which shows them in a review section on your product pages. Or you can show them as small review popups with WiserNotify.

Here’s how to do both, what Amazon allows, and where the reviews do the most good.

Can You Put Amazon Reviews on Your Site?

It depends on whether you sell the product or promote it.

• Sellers: if you sell the same product on Amazon and on your own site, show reviews for those products only. Keep the wording exactly as written and say they came from Amazon.
• Affiliates: Amazon’s Associates policy bars you from showing customer reviews or star ratings unless you got the link through its Creators API or PA API. Screenshots and copied text break that rule.
• The sign-in wall: since November 2024, Amazon’s full review pages ask visitors to sign in. Tools that read those pages anonymously broke, so an export from your own signed-in browser is now the dependable starting point.
• Google stars: Google’s review snippet rules say not to mark up reviews taken from other websites. Imported Amazon reviews show on your page, but they won’t earn review stars in search.

This isn’t legal advice. If your case is unclear, read Amazon’s terms for your marketplace before you publish.

Method 1: Import Amazon Reviews With WiserReview

WiserReview puts Amazon reviews into a review section on your product pages, right next to reviews from your own customers. It works on any site that lets you paste a few lines of code.

Step 1: Add a Review Exporter

1. Open the Chrome Web Store and search for an Amazon review exporter.
2. Click Add to Chrome.
3. Pin the extension to your toolbar.

Step 2: Export Your Reviews to CSV

1. Sign in to Amazon and open your product page.
2. Click the extension icon.
3. Set any filters you want, such as star rating or verified purchase.
4. Click Export and download the CSV file.

Step 3: Open Import in WiserReview

1. In WiserReview, go to Manage Reviews.
2. Click Import.

Step 4: Choose Amazon

1. Find Amazon in the list of sources.
2. Click Integration.

Step 5: Upload the CSV

1. Upload the CSV file you exported.
2. Click Upload & continue.

Step 6: Match Reviews to Products

1. Click Select product next to a review.
2. Search for the matching product by name and pick it.
3. Click Import. The reviews now show in Manage Reviews.

Step 7: Pick a Widget and Click Install

1. Go to Widgets and open the widget you want, such as the Product Review Section or a carousel.
2. Set the colors and layout to match your site.
3. Click Install.

Step 8: Add the Code to Your Site

1. Open the Custom tab.
2. Copy the pixel code and paste it just before the closing body tag on your site.
3. Untick Generate Product Review Schema, since these reviews come from Amazon.
4. Copy the widget code and paste it where the reviews should appear.
5. Replace the product ID placeholder with your product’s ID.
6. Publish and open the product page to check the reviews.

Show Amazon reviews on your product pages

Import your Amazon reviews and display them next to reviews from your own customers.

Try WiserReview Today

Method 2: Show Amazon Reviews as Popups

WiserNotify shows Amazon reviews as small notifications that pop up while people browse. It reads the reviews from your Amazon product, so there’s no file to keep updated.

Step 1: Install the WiserNotify Pixel

1. Open the Install Pixel page in WiserNotify.
2. Copy the pixel code.
3. Paste it into your site’s header.
4. Click Verify pixel installation.

Step 2: Find Your Product’s Reviews

1. On Amazon, open your product.
2. Click its star rating.

Step 3: Copy the Reviews Page URL

1. Scroll down and click See all reviews.
2. Copy the full URL from the address bar.

Step 4: Connect Amazon in WiserNotify

1. Go to Integrations, find Amazon, and click Integrate.
2. Paste the URL into the URL field.
3. Name the connection and click Create.

Step 5: Create the Review Popup

1. Create a review notification and design it.
2. In the Data source tab, select your Amazon connection.
3. Publish it and check your site in a private window.

Which Method Should You Use?

• Use WiserReview when you want Amazon reviews on the product page itself, with a rating summary and a full review section.
• Use WiserNotify when you want a lighter touch: short review popups across the site, with no file to refresh.
• Use both when product pages need the full section and landing pages need a quick nudge.

Where to Put Amazon Reviews on Your Site

• Near Add to Cart: one short review answers the last doubt before checkout.
• Under the product title: the star rating answers “is this any good?” before the shopper reaches the price.
• Below the product details: the full section, with filters, for shoppers who compare before they buy.
• On category pages: stars on each product card help shoppers compare at a glance.
• On mobile: check that review cards stack cleanly and popups don’t cover the buy button.

Pick reviews that say something specific, like “held its color after five washes,” over ones that only say “great product.” Keep the Verified Purchase label wherever Amazon shows it.

Amazon Review Guides by Platform

Using a specific store builder? Each of these guides walks through the setup in that platform’s own editor.

• Add Amazon reviews to Shopify
• Import Amazon reviews to WooCommerce
• Add Amazon reviews to WordPress
• Add Amazon reviews to Webflow
• Embed Amazon reviews in BigCommerce
• Add Amazon reviews to PrestaShop

Common Mistakes With Amazon Reviews

• Matching to the wrong product: one mismatched import puts reviews of a different item on your page. Check the product before you click Import.
• Editing the text: fixing typos or trimming a review breaks shopper trust and Amazon’s terms. Show reviews as written.
• Showing only 5-star reviews: a wall of perfect scores looks hand-picked. A few fair 4-star reviews read as more believable.
• Never refreshing: export and import new reviews every month or two, so the newest one on the page isn’t from last year.
• Adding review schema: Google says not to mark up reviews taken from other sites, so leave imported Amazon reviews out of your review markup.
• Copy-pasting as an affiliate: without Creators API or PA API links, copied reviews and screenshots break the Associates policy.

Boost Conversion Instantly

Add Social Proof & Urgency to your website

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Wrap Up

Amazon reviews work on your own site when they’re for your products, kept word for word, and clearly labeled as Amazon reviews.

Start with your best seller. Export its reviews, import them into WiserReview, and add the section to that one product page. Add the popups once it’s live.