In the competitive world of online sales, trust plays a crucial role in guiding visitors toward conversion.
Embedding Capterra reviews on your ClickFunnels pages is a strategic way to build credibility, showcase your product’s value, and reassure potential customers.
Leveraging ClickFunnels’ user-friendly drag-and-drop editor makes this integration straightforward and impactful.
Why Add Capterra Reviews to ClickFunnels?
Build Trust with Prospective Customers: Capterra reviews are known for their authenticity, making them a reliable source of social proof for potential customers.
Increase Conversion Rates: Research indicates that 93% of people read reviews before making a purchase. Highlighting positive reviews can nudge visitors toward taking action.
Optimize the Buyer’s Journey: ClickFunnels is designed to guide visitors through a sales funnel. Adding reviews at strategic points in the funnel ensures that trust is established at critical decision-making stages.
How to Add Capterra Reviews to ClickFunnels
If you’re looking to add customer reviews from Capterra directly to your website, WiserNotify offers two distinct widgets that can seamlessly integrate these testimonials.
Let’s walk you through the setup process for each.
Getting Started with WiserNotify
First, sign up for WiserNotify—it’s free! Once you’ve created your account and logged in, you’ll need to install a pixel code. After installation, your dashboard will appear like this:

Creating and Integrating the Reviews Widget
In your dashboard, you can easily create a reviews widget. Once the widget is created, integrate it with Capterra reviews so that WiserNotify can pull up the testimonials.
You can do this integration from here:

After completing the setup, click on the “Publish” button. If you wish to further customize this notification, you can do so by watching the following tutorial:
Here’s how the notification will look on your website:

That’s just one type of notification. Let’s explore the second method.
Adding a Capterra Review Social Wall

Click on the “Social Wall” in your dashboard to access this feature.
Here’s what the dashboard looks like and how you can add a Capterra review social wall to your website:

This widget allows extensive customization. Once you’re satisfied, click on “Save” and then on the “Get Code” button to implement it on your site.
Discover More with WiserNotify
That’s just the tip of the iceberg. We have much more to offer. Watch this introductory video to explore further:
How to Embed Capterra Reviews on ClickFunnels
Follow these step-by-step instructions to integrate Capterra reviews:
1. Obtain the Capterra Widget Code
- Log in to your Capterra vendor account.
- Navigate to the Marketing Toolkit section.
- Copy the embed code for your reviews widget or a specific review snippet.
2. Open Your ClickFunnels Dashboard
- Log in to your ClickFunnels account.
- Open the funnel and select the page where you want to embed the reviews.
3. Add an HTML/JavaScript Element
- In the ClickFunnels editor, drag and drop an HTML/JavaScript element onto your page.
- Paste the Capterra widget code into the element.
4. Adjust Placement
- Position the reviews strategically, such as near the call-to-action (CTA), on the pricing section, or above the fold.
5. Preview and Publish
- Use the preview option to ensure the widget displays correctly.
- Publish your funnel once everything looks good.
Best Practices for Showcasing Capterra Reviews on ClickFunnels
Place Reviews Strategically
- Highlight reviews near CTAs, pricing tables, or product details to build trust at crucial moments.
Use Compelling Reviews
- Select reviews that focus on key pain points and solutions your product addresses.
Match Your Design
- Customize the widget, if possible, to align with your funnel’s colors, fonts, and overall design.
Keep Reviews Updated
- Regularly refresh your reviews to showcase the most relevant and recent feedback.
Common Mistakes to Avoid When Adding Capterra Reviews to ClickFunnels
Overwhelming Your Page
- Avoid cluttering your funnel with too many reviews. Focus on quality over quantity.
Poor Placement
- Ensure the reviews are visible and strategically placed, such as near CTAs or decision-making sections.
Ignoring Responsiveness
- Test the widget on mobile devices to ensure it’s fully responsive and doesn’t disrupt the page layout.
Mismatched Styling
- Avoid embedding reviews that clash with your funnel’s visual style. A seamless design enhances professionalism.
Neglecting Load Speed
- Ensure the widget doesn’t slow down your page’s loading time, as this can negatively impact conversions.
Wrap-Up
Integrating Capterra reviews into your ClickFunnels pages is a powerful way to build trust and boost conversions.
By strategically placing reviews and following best practices, you can effectively guide visitors through your funnel. Use tools like Wisernotify for an effortless and optimized review integration process.