In the competitive eCommerce space, trust is a key factor in converting visitors into buyers.
Embedding Capterra reviews on your BigCommerce store adds credibility and showcases positive customer experiences.
BigCommerce’s customization capabilities make it easy to display reviews effectively, helping you create a better shopping experience.
Why Add Capterra Reviews to BigCommerce?
Build Customer Trust: Capterra reviews are recognized for their authenticity, giving your potential customers confidence in your product or service.
Increase Conversion Rates: 93% of consumers rely on reviews before making a purchase. Displaying positive reviews can encourage hesitant buyers to take action.
Enhance SEO: User-generated content, such as reviews, enriches your store with fresh, relevant keywords, improving search engine rankings.
How to Add Capterra Reviews to BigCommerce
If you’re looking to add customer reviews from Capterra directly to your website, WiserNotify offers two distinct widgets that can seamlessly integrate these testimonials.
Let’s walk you through the setup process for each.
Getting Started with WiserNotify
First, sign up for WiserNotify—it’s free! Once you’ve created your account and logged in, you’ll need to install a pixel code. After installation, your dashboard will appear like this:

Creating and Integrating the Reviews Widget
In your dashboard, you can easily create a reviews widget. Once the widget is created, integrate it with Capterra reviews so that WiserNotify can pull up the testimonials.
You can do this integration from here:

After completing the setup, click on the “Publish” button. If you wish to further customize this notification, you can do so by watching the following tutorial:
Here’s how the notification will look on your website:

That’s just one type of notification. Let’s explore the second method.
Adding a Capterra Review Social Wall

Click on the “Social Wall” in your dashboard to access this feature.
Here’s what the dashboard looks like and how you can add a Capterra review social wall to your website:

This widget allows extensive customization. Once you’re satisfied, click on “Save” and then on the “Get Code” button to implement it on your site.
Discover More with WiserNotify
That’s just the tip of the iceberg. We have much more to offer. Watch this introductory video to explore further:
How to Embed Capterra Reviews on BigCommerce
Follow these steps to integrate Capterra reviews into your BigCommerce store:
1. Obtain the Capterra Reviews Widget Code
- Log in to your Capterra vendor account.
- Navigate to the Marketing Toolkit or equivalent section.
- Copy the embed code for your reviews widget or a specific snippet.
2. Log in to Your BigCommerce Admin Panel
- Access your BigCommerce store’s dashboard.
3. Navigate to the Page Builder
- Go to Storefront > Customize to open the Page Builder.
- Select the page where you want to display the reviews (e.g., homepage, product pages, or footer).
4. Add an HTML Widget
- In the Page Builder, drag and drop the HTML widget onto your desired section.
- Paste the Capterra embed code into the widget’s editor.
5. Embed Reviews in Product Pages (Optional)
- To display reviews on product pages, navigate to Storefront > Script Manager.
- Create a new script and paste the Capterra embed code.
- Set the location to “Footer” or “Product Pages” and save the script.
6. Test and Preview
- Preview your store to ensure the reviews display correctly.
- Check both desktop and mobile views to confirm responsiveness.
7. Publish Changes
- Once satisfied, save and publish your changes to make the reviews live on your store.
Best Practices for Showcasing Capterra Reviews on BigCommerce
Place Reviews Strategically
- Position reviews prominently on high-impact areas such as the homepage, product pages, and checkout sections.
Customize Widget Design
- Adjust the widget’s size, colors, and alignment to match your store’s branding for a cohesive appearance.
Highlight Relevant Reviews
- Use testimonials that address key benefits or common customer concerns.
Update Regularly
- Refresh reviews periodically to ensure they reflect the most recent customer feedback.
Common Mistakes to Avoid When Adding Capterra Reviews to BigCommerce
Cluttering the Page
- Don’t overwhelm visitors with too many reviews. Select a few high-quality testimonials for clarity.
Poor Widget Placement
- Reviews placed in low-visibility areas won’t be effective. Display them near CTAs or product descriptions.
Neglecting Mobile Responsiveness
- Ensure the reviews widget adapts seamlessly to mobile devices, as many BigCommerce visitors shop on mobile.
Ignoring Load Speed
- Test your store’s performance to ensure the widget doesn’t slow down page loading times.
Mismatched Styling
- Ensure the reviews widget integrates with your store’s design for a polished and professional look.
Wrap-Up
Adding Capterra reviews to your BigCommerce store is a simple yet powerful way to build trust and drive conversions.
With BigCommerce’s flexible tools and robust customization options, embedding reviews is straightforward and impactful.
For an easier setup, consider using Wisernotify, a tool designed to simplify the integration process and enhance your review display strategy.