Ecwid is a powerful eCommerce platform designed to create and manage online stores easily.
Adding Capterra reviews to your Ecwid store allows you to showcase authentic customer feedback, establish credibility, and encourage purchases.
With its flexibility, Ecwid enables you to integrate reviews seamlessly into your store’s design.
Why Add Capterra Reviews to Ecwid?
Establish Trust with Customers: Capterra reviews provide verified customer testimonials, helping build credibility and trust with potential buyers.
Increase Conversion Rates: Research shows that 93% of consumers read reviews before making a purchase. Highlighting positive feedback can encourage hesitant visitors to take action.
Enhance SEO: User-generated content like reviews enriches your store with fresh, keyword-rich text, improving search engine rankings.
How to Add Capterra Reviews to Ecwid
If you’re looking to add customer reviews from Capterra directly to your website, WiserNotify offers two distinct widgets that can seamlessly integrate these testimonials.
Let’s walk you through the setup process for each.
Getting Started with WiserNotify
First, sign up for WiserNotify—it’s free! Once you’ve created your account and logged in, you’ll need to install a pixel code. After installation, your dashboard will appear like this:

Creating and Integrating the Reviews Widget
In your dashboard, you can easily create a reviews widget. Once the widget is created, integrate it with Capterra reviews so that WiserNotify can pull up the testimonials.
You can do this integration from here:

After completing the setup, click on the “Publish” button. If you wish to further customize this notification, you can do so by watching the following tutorial:
Here’s how the notification will look on your website:

That’s just one type of notification. Let’s explore the second method.
Adding a Capterra Review Social Wall

Click on the “Social Wall” in your dashboard to access this feature.
Here’s what the dashboard looks like and how you can add a Capterra review social wall to your website:

This widget allows extensive customization. Once you’re satisfied, click on “Save” and then on the “Get Code” button to implement it on your site.
Discover More with WiserNotify
That’s just the tip of the iceberg. We have much more to offer. Watch this introductory video to explore further:
How to Embed Capterra Reviews in Ecwid
Follow these steps to integrate Capterra reviews into your Ecwid store:
1. Obtain the Capterra Reviews Widget Code
- Log in to your Capterra vendor account.
- Navigate to the Marketing Toolkit or similar section.
- Copy the embed code for your reviews widget or snippet.
2. Log in to Your Ecwid Dashboard
- Access your Ecwid admin panel to manage your store.
3. Choose Where to Display Reviews
- Decide where you want the reviews to appear (e.g., homepage, product pages, or a dedicated testimonials section).
4. Add the Embed Code to a Custom Page
- Go to Website > Pages.
- Create a new custom page or edit an existing one.
- Use the HTML Block feature to insert the Capterra embed code.
- Save your changes.
5. Add Reviews to Product Pages (Optional)
- Navigate to the product editor in your Ecwid dashboard.
- Use the product description or an additional HTML section to paste the embed code.
- Save the product page.
6. Preview and Adjust
- Use the preview function to ensure the reviews display correctly and align with your store’s design.
7. Publish Your Store
- Once satisfied, publish your changes to make the reviews live on your site.
Best Practices for Showcasing Capterra Reviews in Ecwid
Strategic Placement
- Place reviews in high-visibility areas like the homepage, checkout pages, or near CTAs to maximize impact.
Match Your Store’s Branding
- Customize the reviews widget (if possible) to align with your store’s colors, fonts, and overall design.
Use High-Impact Testimonials
- Highlight reviews that emphasize key product features or address common concerns.
Keep Reviews Updated
- Regularly refresh the reviews to showcase the latest and most relevant feedback.
Common Mistakes to Avoid When Adding Capterra Reviews to Ecwid
Cluttering Pages
- Avoid overwhelming your page with too many reviews. Focus on a few impactful testimonials for clarity.
Neglecting Mobile Optimization
- Ensure the reviews display properly on mobile devices, as many Ecwid users browse on their phones.
Poor Placement
- Don’t hide reviews in low-visibility areas. Place them strategically where they can influence purchase decisions.
Inconsistent Styling
- Ensure the widget integrates seamlessly with your store’s visual style for a professional appearance.
Ignoring Site Performance
- Test your store’s speed to ensure the reviews widget doesn’t negatively impact loading times.
Wrap-Up
Integrating Capterra reviews into your Ecwid store is a simple yet powerful way to build trust and drive conversions.
Ecwid’s user-friendly tools make embedding reviews seamless, ensuring they enhance your store’s credibility and visual appeal.
For an even more streamlined solution, consider using Wisernotify, a tool designed to simplify review embedding and management.