Add Capterra Reviews to Shopify for More Sales

In eCommerce, trust is critical for turning visitors into customers.

Embedding Capterra reviews on your Shopify store provides the social proof customers need to feel confident about their purchases.

Shopify’s flexibility allows for a seamless integration, ensuring a visually appealing and effective display.

Why Add Capterra Reviews to Shopify?

Build Customer Trust: Capterra reviews are known for their credibility and authenticity, helping you showcase genuine customer experiences.

Increase Sales Conversions: Research shows that 93% of shoppers read reviews before making a purchase​. Highlighting positive feedback encourages conversions.

Boost SEO: User-generated content, such as reviews, adds fresh, keyword-rich content to your store, improving its visibility on search engines.

How to Add Capterra Reviews to Shopify

If you’re looking to add customer reviews from Capterra directly to your website, WiserNotify offers two distinct widgets that can seamlessly integrate these testimonials.

Let’s walk you through the setup process for each.

Getting Started with WiserNotify

First, sign up for WiserNotify—it’s free! Once you’ve created your account and logged in, you’ll need to install a pixel code. After installation, your dashboard will appear like this:

Creating and Integrating the Reviews Widget

In your dashboard, you can easily create a reviews widget. Once the widget is created, integrate it with Capterra reviews so that WiserNotify can pull up the testimonials.

You can do this integration from here:

After completing the setup, click on the “Publish” button. If you wish to further customize this notification, you can do so by watching the following tutorial:

Here’s how the notification will look on your website:

That’s just one type of notification. Let’s explore the second method.

Adding a Capterra Review Social Wall

Click on the “Social Wall” in your dashboard to access this feature.

Here’s what the dashboard looks like and how you can add a Capterra review social wall to your website:

This widget allows extensive customization. Once you’re satisfied, click on “Save” and then on the “Get Code” button to implement it on your site.

Discover More with WiserNotify

That’s just the tip of the iceberg. We have much more to offer. Watch this introductory video to explore further:

How to Embed Capterra Reviews on Shopify

Follow these steps to integrate Capterra reviews into your Shopify store:

1. Get Your Capterra Reviews Widget Code

• Log in to your Capterra vendor account.
• Go to the Marketing Toolkit or equivalent section.
• Copy the embed code for your reviews widget or snippet.

2. Log in to Your Shopify Admin Dashboard

• Access your Shopify store’s admin panel.

3. Navigate to the Theme Editor

• Go to Online Store > Themes.
• Find your active theme and click Customize.

4. Add a Custom HTML Section

• In the Theme Editor, click Add Section and search for a Custom HTML block.
• Drag and drop the block to your desired location (e.g., the homepage, product pages, or footer).

5. Paste the Widget Code

• Paste the Capterra widget embed code into the Custom HTML block.
• Adjust its placement to ensure it appears prominently on your page.

6. Save and Preview

• Save your changes and preview the store to ensure the reviews display correctly.

7. Add to Product Pages (Optional)

• To display reviews on product pages, go to Themes > Edit Code.
• Locate the product-template.liquid file and paste the widget code where you want the reviews to appear.
• Save and test the changes.

Related: How to Add Capterra Reviews on Website in Minutes

Best Practices for Showcasing Capterra Reviews on Shopify

Strategic Placement

• Display reviews prominently on high-impact areas, such as the homepage, product pages, and checkout sections.

Align with Your Brand

• Customize the widget’s design (if possible) to match your Shopify theme for a cohesive look.

Use High-Impact Reviews

• Highlight reviews that address common customer concerns or showcase key product benefits.

Keep Reviews Updated

• Regularly refresh the displayed reviews to include the latest and most relevant feedback.

Common Mistakes to Avoid When Adding Capterra Reviews to Shopify

Overloading the Page

• Avoid displaying too many reviews in a single area. Use a few impactful testimonials instead.

Ignoring Mobile Responsiveness

• Ensure the reviews look great on mobile devices, as a significant portion of Shopify traffic comes from mobile users.

Poor Placement

• Don’t bury reviews in low-visibility areas. Place them near CTAs, product descriptions, or pricing sections.

Inconsistent Styling

• Ensure the reviews integrate seamlessly with your store’s design for a professional appearance.

Neglecting Site Speed

• Monitor your store’s loading speed to ensure the widget doesn’t negatively impact performance.

Wrap-Up

Integrating Capterra reviews into your Shopify store is a straightforward way to build trust and drive sales.

By following these steps and best practices, you can make the most of customer testimonials to boost your brand’s credibility.

For a more streamlined integration, consider using Wisernotify, a tool designed to simplify review embedding.

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