Add Capterra Reviews to WordPress for More Sales

WordPress is the most popular content management system, offering flexibility and customization options for websites of all kinds.

Embedding Capterra reviews on your WordPress site allows you to showcase authentic customer testimonials, enhancing credibility and driving conversions.

Whether you use the Block Editor (Gutenberg) or a page builder like Elementor or Divi, the integration is simple.

Why Add Capterra Reviews to WordPress?

Build Trust and Credibility: Capterra reviews provide genuine customer feedback that reassures potential clients and strengthens your brand.

Increase Conversion Rates: 93% of shoppers read reviews before making a purchase​. Displaying positive reviews reduces hesitation and encourages action.

Boost SEO: User-generated content, such as reviews, contributes fresh, relevant keywords to your site, improving its search engine performance.

How to Add Capterra Reviews to WordPress

If you’re looking to add customer reviews from Capterra directly to your website, WiserNotify offers two distinct widgets that can seamlessly integrate these testimonials.

Let’s walk you through the setup process for each.

Getting Started with WiserNotify

First, sign up for WiserNotify—it’s free! Once you’ve created your account and logged in, you’ll need to install a pixel code. After installation, your dashboard will appear like this:

Creating and Integrating the Reviews Widget

In your dashboard, you can easily create a reviews widget. Once the widget is created, integrate it with Capterra reviews so that WiserNotify can pull up the testimonials.

You can do this integration from here:

After completing the setup, click on the “Publish” button. If you wish to further customize this notification, you can do so by watching the following tutorial:

Here’s how the notification will look on your website:

That’s just one type of notification. Let’s explore the second method.

Adding a Capterra Review Social Wall

Click on the “Social Wall” in your dashboard to access this feature.

Here’s what the dashboard looks like and how you can add a Capterra review social wall to your website:

This widget allows extensive customization. Once you’re satisfied, click on “Save” and then on the “Get Code” button to implement it on your site.

Discover More with WiserNotify

That’s just the tip of the iceberg. We have much more to offer. Watch this introductory video to explore further:

How to Embed Capterra Reviews on WordPress

Follow these steps to integrate Capterra reviews into your WordPress site:

1. Get the Capterra Widget Code

• Log in to your Capterra vendor account.
• Navigate to the Marketing Toolkit section.
• Copy the embed code for your reviews widget or snippet.

2. Edit the Desired Page or Post

• Go to your WordPress dashboard.
• Navigate to Pages > Edit for the page where you want to display the reviews.

3. Add a Custom HTML Block

• Click the + Add Block button.
• Search for Custom HTML and select it.
• Paste the Capterra embed code into the block.

4. Preview and Publish

• Preview the page to ensure the reviews display correctly.
• Click Update or Publish to make the changes live.

Best Practices for Showcasing Capterra Reviews on WordPress

Prioritize Placement

• Position reviews on high-impact areas like the homepage, pricing pages, or near CTAs.

Match Your Branding

• Customize the reviews widget (if possible) to align with your website’s colors and fonts for a cohesive look.

Highlight Key Testimonials

• Display reviews that address common concerns or emphasize your product’s top features.

Update Regularly

• Refresh the reviews to reflect the latest customer feedback and keep the content relevant.

Common Mistakes to Avoid When Adding Capterra Reviews to WordPress

Cluttering Pages

• Avoid overwhelming your page with too many reviews. Focus on a few impactful ones.

Ignoring Mobile Responsiveness

• Test the reviews on mobile devices to ensure they display correctly and enhance the user experience.

Poor Placement

• Don’t hide reviews in low-visibility areas. Place them near CTAs or product descriptions.

Mismatched Styling

• Ensure the reviews align visually with your site’s design for a professional appearance.

Neglecting Site Speed

• Test your site’s loading time to ensure the widget doesn’t slow down your website.

Wrap-Up

Adding Capterra reviews to your WordPress site is a simple yet powerful way to build trust and improve conversions.

WordPress’s flexibility allows you to seamlessly integrate reviews using various methods, ensuring a professional and visually appealing result.

For easier integration, consider using Wisernotify, a tool designed to simplify embedding and managing reviews.

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