Displaying Capterra reviews on your Webflow website is a powerful way to showcase authentic customer feedback, build credibility, and drive conversions.
Webflow’s design flexibility and code customization features make it easy to seamlessly integrate reviews into your website.
Why Add Capterra Reviews to Webflow?
Establish Trust and Credibility: Capterra reviews provide verified, genuine customer testimonials that enhance your brand’s reputation.
Increase Conversion Rates: Research shows that 93% of shoppers read reviews before making a purchase. Displaying positive feedback reassures potential customers and reduces hesitation.
Boost SEO: User-generated content like reviews enriches your site with fresh, relevant keywords, improving search engine visibility.
How to Add Capterra Reviews to Webflow
If you’re looking to add customer reviews from Capterra directly to your website, WiserNotify offers two distinct widgets that can seamlessly integrate these testimonials.
Let’s walk you through the setup process for each.
Getting Started with WiserNotify
First, sign up for WiserNotify—it’s free! Once you’ve created your account and logged in, you’ll need to install a pixel code. After installation, your dashboard will appear like this:

Creating and Integrating the Reviews Widget
In your dashboard, you can easily create a reviews widget. Once the widget is created, integrate it with Capterra reviews so that WiserNotify can pull up the testimonials.
You can do this integration from here:

After completing the setup, click on the “Publish” button. If you wish to further customize this notification, you can do so by watching the following tutorial:
Here’s how the notification will look on your website:

That’s just one type of notification. Let’s explore the second method.
Adding a Capterra Review Social Wall

Click on the “Social Wall” in your dashboard to access this feature.
Here’s what the dashboard looks like and how you can add a Capterra review social wall to your website:

This widget allows extensive customization. Once you’re satisfied, click on “Save” and then on the “Get Code” button to implement it on your site.
Discover More with WiserNotify
That’s just the tip of the iceberg. We have much more to offer. Watch this introductory video to explore further:
How to Embed Capterra Reviews on Webflow
Follow these steps to seamlessly integrate Capterra reviews into your Webflow site:
1. Get the Capterra Reviews Widget Code
- Log in to your Capterra vendor account.
- Navigate to the Marketing Toolkit or similar section.
- Copy the embed code for your reviews widget or snippet.
2. Log in to Your Webflow Dashboard
- Access your Webflow account and open the project where you want to embed the reviews.
3. Choose the Target Page
- Select the page or section where you want to display the reviews.
4. Add an Embed Block
- In the Webflow Designer, drag an Embed element from the components panel onto your page.
- Place the Embed block in the desired location, such as the homepage, testimonials section, or product pages.
5. Paste the Widget Code
- Open the Embed block settings.
- Paste the Capterra reviews embed code into the custom code field.
- Save the changes.
6. Customize Placement and Styling
- Use Webflow’s styling options to adjust the margins, padding, and alignment of the Embed block.
- Ensure the reviews align with your website’s overall design and branding.
7. Test Responsiveness
- Use Webflow’s responsive design tools to preview the reviews on different devices (desktop, tablet, mobile).
- Adjust as necessary to ensure the reviews are fully responsive.
8. Publish Your Website
- Once satisfied with the placement and design, publish your site to make the reviews live.
Best Practices for Showcasing Capterra Reviews on Webflow
Strategic Placement
- Position reviews prominently on key pages, such as the homepage, pricing pages, or near CTAs, to maximize their impact.
Maintain Brand Consistency
- Ensure the reviews widget integrates seamlessly with your site’s colors, fonts, and overall design for a professional look.
Highlight High-Impact Testimonials
- Display reviews that address customer pain points or highlight your product’s key features.
Keep Reviews Updated
- Regularly refresh the reviews to showcase the most recent and relevant feedback.
Common Mistakes to Avoid When Adding Capterra Reviews to Webflow
Overloading Pages
- Avoid cluttering pages with too many reviews. Use a few impactful testimonials to maintain clarity.
Ignoring Mobile Optimization
- Ensure the reviews are fully responsive and look great on mobile devices.
Poor Placement
- Don’t hide reviews in less visible areas. Position them strategically where they can influence decisions.
Inconsistent Styling
- Ensure the reviews align with your website’s aesthetic for a cohesive user experience.
Neglecting Page Speed
- Test your site’s performance to ensure the reviews widget doesn’t slow down loading times.
Wrap-Up
Adding Capterra reviews to your Webflow website is a powerful way to build trust and increase conversions.
Webflow’s robust customization options make embedding reviews seamless and effective. For a more streamlined integration process, consider using Wisernotify, a tool designed to simplify review embedding and presentation.