Simple Way to Add Star Ratings and Reviews to WooCommerce
Krunal Vaghasiya|May 16, 2025
WooCommerce is a flexible ecommerce platform, but its default review system is limited, static, and easily missed by shoppers. Without clear, engaging social proof, your product pages could be losing conversions.
WiserReviews provides the perfect solution. It helps you collect, manage, and embed modern, interactive reviews text, star ratings, video testimonials on your WooCommerce product pages.
You gain control, trust, and conversions without extra plugins or code.
In this blog, Learn how to use WiserReviews to embed reviews on WooCommerce, show testimonials where they convert best, and avoid review display mistakes that can lower trust.
Why Add Reviews on WooCommerce?
Boost Conversions on Product Pages: Shoppers heavily rely on reviews. With WiserReviews, you can move beyond WooCommerce’s default format and show social proof with styled widgets that are more persuasive.
Segment Reviews by Product or Category: WiserReviews lets you filter and display reviews based on product tags or categories. This helps you target the right audience with relevant testimonials.
Support SEO with Rich Snippets: Star ratings and schema-rich widgets from WiserReviews can improve your WooCommerce store’s visibility in search results and drive more organic traffic.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
What Makes WiserReviews’ Reviews Special?
WiserReviews offers dynamic display options like carousels, floating badges, review walls, and video embeds.
You can tag reviews by product, variant, or campaign and automate collection after purchase or delivery.
Widgets are fully mobile-friendly, fast-loading, and designed to match your WooCommerce theme.
SEO schema is included, and no extra plugins are needed. Just copy, paste, and boost your credibility.
How to Add Reviews on WooCommerce
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account.
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on WooCommerce
1. In your WordPress admin, edit the WooCommerce product or page.
2. Add a block or shortcode area using a custom HTML block or widget.
3. Paste your WiserReviews embed code.
4. Save and view to see the reviews live.
Related Post: How to Add Reviews to Your Website in Minutes
Best Practices for Showcasing Reviews on WooCommerce
Learn where and how to place reviews so they support your product. A small change in placement can make a big difference.
1. Place Reviews Near the Add to Cart Button
The most effective place to show testimonials is next to the Add to Cart button.
This is the point of decision for shoppers, so placing reviews here boosts buyer confidence and reduces hesitation, especially for new or high-priced items.
2. Use Video Testimonials for High-Ticket Products
Video reviews bring authenticity and depth to customer stories.
Display these above or beside product images for high-value items like electronics or luxury goods. Seeing real people talk about your product makes it more tangible and trustworthy.
3. Create Category-Specific Review Widgets
With WiserReviews, you can tag reviews by product type, brand, or category.
Use these tags to build widgets that display relevant testimonials only, making your skincare, apparel, or electronics category pages feel curated and focused.
Different Types of Review Examples
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Common Mistakes to Avoid When Adding Reviews to WooCommerce
Here are the top mistakes people make with reviews on WooCommerce.
Avoid these to keep your site looking clean and trustworthy.
1. Only Using the Default WooCommerce Review Section
Many users overlook reviews if they’re hidden in tabs or at the bottom of the page.
Don’t rely solely on the default section. Use WiserReviews to pull reviews above the fold where users can’t miss them ideally near the product image or description.
2. Displaying Unfiltered Review Content
Showing unrelated or generic testimonials can confuse shoppers.
Use WiserReviews’ tagging feature to ensure that each product only displays relevant reviews. This increases the credibility of your product and helps guide customer decisions.
3. Not Asking for Reviews After Purchase
If you’re not collecting feedback right after delivery or confirmation, you’re missing prime opportunities.
Automate review requests using WiserReviews to follow up after each transaction, keeping your testimonials current and authentic.
Types of Reviews You Can Add on WooCommerce
How to Add Google Reviews to WooCommerce
How to Add Testimonials to WooCommerce
How to Add Facebook Reviews to WooCommerce
How to Add Capterra Reviews to WooCommerce
How to Add Amazon Reviews to WooCommerce
Wrap-Up
Embedding reviews into your WooCommerce store builds instant trust where shoppers need it most.
WiserReviews gives you the power to customize, automate, and display testimonials that drive more conversions.
Start building trust at the product level. Use WiserReviews on WooCommerce and turn happy customers into your best sales team.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
Capterra