How to add Google reviews to WooCommerce in 5 minutes

You can add Google reviews to your WooCommerce store in about five minutes using a review tool. You connect your Google Business Profile, copy a small code or use a widget block, and place it where you want the reviews to show.

Google reviews help customers trust your store faster. Most shoppers check ratings before they buy. If they see strong reviews on your site, they feel more confident and stay longer.

In this guide, you will learn the exact steps to connect Google reviews to WooCommerce and display them on your store without any complex setup.

Why Add Google Reviews to WooCommerce?

Google Reviews aren’t just about visibility they’re vital to improving conversions and customer trust in your WooCommerce store.

Here’s why incorporating them into your site is crucial:

1. Boosts Trust and Credibility

WooCommerce stores thrive on customer confidence.

Google Reviews provide verified, unbiased insights about your store, giving potential buyers confidence to purchase.

Example: A customer searching for “handmade jewelry” finds two stores. The store with visible Google Reviews boasting a 4.7-star average is far more likely to win their trust than one without reviews.

2. Improves Search Engine Optimization (SEO)

Google Reviews enhance your store’s visibility on search engines by contributing to local SEO signals.

Higher ratings and frequent reviews often improve rankings, especially in localized search queries.

Integrate structured data to ensure your reviews appear as rich snippets in search results, which can increase click-through rates.

3. Drives Conversions

Adding Google Reviews creates FOMO (Fear of Missing Out). Potential buyers are more likely to act when they see others raving about your products.

Example: Displaying “Top-rated Product” badges with reviews directly on product pages can significantly increase sales.

4. Reduces Cart Abandonment

Lack of trust is a leading cause of cart abandonment.

Reviews displayed near the checkout process reassure customers, increasing their likelihood of completing the purchase.

All your Google reviews in one place

Collect Google reviews, manage every response, and display them where they matter most.

Try WiserReview Today

How to Add Google Reviews to WooCommerce

Now, let’s see how to add Google reviews to your website or store.

First, sign up for WiserReview. Every plan starts with a 7-day free trial, and you can upgrade as your review volume grows.

Once you sign up for your account, you can see the WiserReview dashboard.

This dashboard is your control center, where you can manage all aspects of your review management. It provides a clear overview of your review collection, moderation, and display processes.

WiserReview is Google review management software that collects, moderates, and displays your Google reviews in one place.

Here’s how to bring your Google reviews in and put them on your site.

From the dashboard:

Go to → Manage review section and click on the “Import” button.

From the list, choose “Google” to pull reviews from your Business Profile, “Google Place” for a public listing, or “Import Reviews via CSV”.

Once done, you have a review showing in the manage review section.

Now let’s go to the “Widget” section.

Here, you have a wide range of widgets to choose from. Click “Manage” or “Add widget” on the one you need.

Carousels, sliders, trust badges, and review walls all work with Google reviews.

For example, pick the “Review wall” widget.

This widget displays a dynamic wall of your Google reviews, creating a visually appealing and trustworthy display for your potential customers. And yes, we use WiserReview’s Google review widget for this purpose.

Once you open the widget, you can see the widget customization dashboard. In it, click on “Filter”.

In it, select the “Review source” as Google review or CSV.

Now your review appears on the widget, and you can easily customize the widget to match your brand’s style.

Use the style settings to match the widget to your site’s colors and fonts.

Now, once it’s done, click “Install” and pick your platform, or use the Custom tab for any other site.

• Platform tabs: WooCommerce, BigCommerce, Squarespace, PrestaShop, Ecwid, and Shift4Shop each have their own install steps.
• Custom: add the pixel code to your site once, then paste the widget code where the reviews should appear.

Now the widget is live and ready to build trust and drive conversions.

We use the same widget on the WiserReview and WiserNotify sites.

Here is an example of it:

WiserReview also handles the rest of your Google review work.

WiserReview can:

1. Automated Review Collection

Create a smart Google review form with the following setup:

• Set up your Google review link.
• Add buttons for easy interaction.
• Send the same request to every customer. Google’s review policy doesn’t allow asking only happy customers for reviews.

WiserReview simplifies the process of requesting Google reviews, automating personalized requests via email, SMS, or other messaging channels, making it easier for businesses to collect reviews.

Integrate the review form link with your existing POS, email, and SMS systems.

You can also post new sales data to the WiserReview webhook API to automate the process. That way, review requests go out through the channels you already use.

2. Centralized Review Management

• Review Aggregation: WiserReview aggregates reviews from various platforms (Google Reviews, Yelp, Facebook, etc.), bringing them into one central dashboard. This helps businesses track their reviews and see insights in real-time.
• Review Monitoring: The platform notifies businesses whenever a new review is posted, allowing them to stay up-to-date with feedback.
• AI reply: WiserReview helps businesses respond to customer reviews automatically with AI.

3. AI-powered review display and sharing

• Automatically select positive sentiment reviews.
• Publish them live on your site.
• Convert these reviews into graphics and post them on your social media channels.

This enhances customer trust and promotes positive feedback across platforms.

Embed Google Reviews on WooCommerce

To embed Google Reviews on WooCommerce, follow these steps:

1. Obtain the Google Reviews Embed Code:

• Sign in to your Google My Business account.
• Navigate to the Reviews section.
• Select the review or overall rating widget you want to embed and click the Embed Review button.
• Copy the provided HTML/JavaScript code.

2. Add the Code to WooCommerce:

• Go to your WooCommerce dashboard.
• Navigate to Appearance > Widgets or use a plugin like Elementor if you prefer to customize your pages.
• Add a custom HTML widget to the desired location and paste the embed code.

3. Customize Display:

• Use CSS or a plugin like WPBakery for further customization.
• Ensure reviews match your store’s branding and layout.

Also see: 5 New ways to add Google reviews to your website

4 Best Places to Show Google Reviews on WooCommerce

1. Homepage

The homepage is your store’s front door. Display reviews here to create a strong first impression.

Why It Works: Visitors often land on the homepage first. Placing Google Reviews prominently ensures they see proof of your store’s credibility immediately.

Best Practices:

• Use a carousel or slider widget for dynamic display.
• Highlight your store’s overall Google rating, for example, 4.8/5 stars.

2. Product Pages

Product pages are where purchase decisions happen. Embedding reviews specific to each product can seal the deal.

Why It Works: Customers trust peer feedback, especially when it’s specific to what they’re considering.

Best Practices:

• Showcase product-specific reviews.
• Include ratings near “Add to Cart” buttons.

3. Checkout Pages

Reassuring customers at the checkout stage can prevent last-minute doubts.

Why It Works: Reviews act as a trust signal to ensure customers make the right choice.

Best Practices:

• Display a few top reviews near the payment section.
• Highlight reviews that praise shipping and customer service.

4. Sidebar or Footer

Your WooCommerce store’s sidebar or footer can house reviews for persistent visibility across pages.

Why It Works: Reviews here are subtle nudges without overwhelming the primary content.

Best Practices:

• Use compact widgets to avoid clutter.
• Include a link to your Google Reviews page for more details.

Other Ways to Add Google Reviews to WooCommerce

1. Use a Plugin

WooCommerce has several plugins for integrating Google Reviews, including:

• Google Reviews Widget
• WP Google Review Slider

How:

1. Install the plugin.
2. Connect it to your Google My Business account.
3. Customize the display settings to match your store.

Pros:

• Easy to use, no coding required.
• Customizable layouts and filters.

Cons:

• Some plugins are paid.

2. Manual Embedding

Copy and paste review embed codes directly into your WooCommerce site.

Pros:

• Free and straightforward.
• Complete control over placement.

Cons:

• Requires more manual effort.
• Limited design flexibility.

3. Third-Party Aggregators

Services like Trustpilot or Yotpo integrate Google Reviews while offering additional analytics.

Pros:

• Professional-looking widgets.
• Added functionality like sentiment analysis.

Cons:

• Higher cost.
• May require additional setup time.

All your Google reviews in one place

Collect Google reviews, manage every response, and display them where they matter most.

Try WiserReview Today

3 Google Review Mistakes on WooCommerce

1. Not Updating Reviews Regularly

Stale or outdated reviews can hurt your credibility. Ensure your store features the latest customer feedback.

Encourage recent buyers to leave reviews by offering incentives.

2. Overloading the Page

Avoid cramming too many reviews in one section. It can overwhelm users and slow down page load times.

Use review sliders or collapsible sections for a cleaner look.

3. Ignoring Negative Feedback

If handled well, negative reviews can demonstrate your commitment to customer satisfaction. Avoid deleting them unless they’re spammy or irrelevant.

Respond politely and offer solutions to resolve issues.

Wrap Up

Adding Google Reviews to your WooCommerce store is a proven way to boost credibility, improve SEO, and drive conversions.

Whether you embed reviews manually, use a plugin, or leverage third-party tools, these steps ensure a seamless integration tailored to your store’s unique needs.

Strategically placing reviews, avoiding common pitfalls, and continuously updating feedback will foster trust, encourage purchases, and stand out in the competitive e-commerce landscape.

Ready to enhance your WooCommerce store with Google Reviews? Start today and watch your conversions soar!

Also Read:

• How to embed Google reviews on Wix in 5 minutes
• How to Add Google Reviews to Shopify in 5 Minutes
• How to Embed Google Reviews to WordPress in Just Minutes
• How to add Google reviews to PrestaShop in 5 minutes
• Want More Sales? Add Google Reviews to Bigcommerce
• How to Add Google Reviews to Squarespace