Want More Sales? Add Google Reviews to WooCommerce in 5 Minutes

Running a WooCommerce store means building trust with online shoppers who cannot physically interact with your products. Without visible, credible proof, potential customers may hesitate to complete their purchase.

Studies reveal that nearly 93% of customers rely on reviews before making a purchase. Without showcasing social proof, you risk losing customers to competitors who do. Trust issues can lead to lower conversions and lost revenue.

Adding Google Reviews to your WooCommerce store is an effective way to overcome these challenges. By displaying authentic reviews directly on your website, you build credibility, improve your store’s search rankings, and drive sales. Let’s explore how.

Why Add Google Reviews to WooCommerce?

Google Reviews aren’t just about visibility—they’re a vital asset to improve conversions and customer trust in your WooCommerce store. Here’s why incorporating them into your site is crucial:

1. Boosts Trust and Credibility

WooCommerce stores thrive on customer confidence. Google Reviews provide verified, unbiased insights about your store, giving potential buyers confidence to make a purchase.

Example: A customer searching for “handmade jewelry” finds two stores. The store with visible Google Reviews boasting a 4.7-star average is far more likely to win their trust than one without reviews.

2. Improves Search Engine Optimization (SEO)

Google Reviews enhance your store’s visibility on search engines by contributing to local SEO signals. Higher ratings and frequent reviews often lead to better rankings, especially in localized search queries.

Tip: Integrate structured data to ensure your reviews show up as rich snippets in search results, increasing click-through rates.

3. Drives Conversions

Adding Google Reviews creates FOMO (Fear of Missing Out). When potential buyers see others raving about your products, they’re more likely to act.

Example: Displaying “Top-rated Product” badges with reviews directly on product pages can increase sales significantly.

4. Reduces Cart Abandonment

Lack of trust is a leading cause of cart abandonment. Reviews displayed near the checkout process reassure customers, increasing their likelihood of completing the purchase.

Build trust & FOMO

Highlight real-time activities like reviews, sales & sign-ups.

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How to Add Google Reviews to WooCommerce

Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.

WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.

Here’s how WiserNotify makes it easier: 1. Customizable Widgets WiserNotify offers various widget options to match your store’s branding and layout:

• Wall of Love: A grid-style display to show all your reviews in one place.
• Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.

2. Real-Time Updates

Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.

3. Easy-to-Use Interface

No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.

4. Quick Integration

WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.

5. Bonus Social Proof Features

Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.

FOMO widgets:

Adding Google Reviews with WiserNotify

Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:

Step 1: Log in to WiserNotify

• Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.

Step 2: Connect Your Google Account

• Navigate to the Integrations tab.
• Find and select Google Reviews from the list of available integrations.
• Log in with your Google account and grant the necessary permissions to access your reviews.

Once you click on that, you’ll see this:

 

Step 3: Customize Your Review Wall

After clicking, you’ll see the customization options:

• Adjust the colors, fonts, and layout to match your website’s branding.
• Decide how many reviews to display and whether to show reviewer names and dates.
• Preview your widget to ensure it looks perfect.

Step 4: Save and Copy Embed Code

• Once you’re satisfied with your widget design, click Save and copy the provided embed code.

Here’s a real-life example of a Google reviews wall:

That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.

If you want to show google review a floating notfiication popup then follow this step

Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:

Then you’ll see many options to customize to your website or brand:

Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.

Embed Google Reviews on WooCommerce

To embed Google Reviews on WooCommerce, follow these steps:

1. Obtain the Google Reviews Embed Code:
   • Sign in to your Google My Business account.
   • Navigate to the Reviews section.
   • Select the review or overall rating widget you want to embed and click on the Embed Review button.
   • Copy the provided HTML/JavaScript code.
2. Add the Code to WooCommerce:
   • Go to your WooCommerce dashboard.
   • Navigate to Appearance > Widgets or use a plugin like Elementor if you prefer page customization.
   • Add a custom HTML widget to the desired location and paste the embed code.
3. Customize Display:
   • Use CSS or a plugin like WPBakery for further customization.
   • Ensure reviews match your store’s branding and layout.

Best Places to Show Google Reviews on WooCommerce

1. Homepage

The homepage is your store’s front door. Display reviews here to create a strong first impression.

Why It Works: Visitors often land on the homepage first. Placing Google Reviews prominently ensures they immediately see proof of your store’s credibility.

Best Practices:

• Use a carousel or slider widget for dynamic display.
• Highlight your store’s overall Google rating (e.g., 4.8/5 stars).

2. Product Pages

Product pages are where purchase decisions happen. Embedding reviews specific to each product can seal the deal.

Why It Works: Customers trust peer feedback, especially when it’s specific to what they’re considering.

Best Practices:

• Showcase product-specific reviews.
• Include ratings near “Add to Cart” buttons.

3. Checkout Pages

Reassuring customers at the checkout stage can prevent last-minute doubts.

Why It Works: Reviews act as a trust signal to ensure customers they’re making the right choice.

Best Practices:

• Display a few top reviews near the payment section.
• Highlight reviews that praise shipping and customer service.

4. Sidebar or Footer

Your WooCommerce store’s sidebar or footer can house reviews for persistent visibility across pages.

Why It Works: Reviews here act as a subtle nudge without overwhelming the primary content.

Best Practices:

• Use compact widgets to avoid clutter.
• Include a link to your Google Reviews page for more details.

Other Ways to Add Google Reviews to WooCommerce

1. Use a Plugin

WooCommerce has several plugins for integrating Google Reviews, including:

• Google Reviews Widget
• WP Google Review Slider

How:

1. Install the plugin.
2. Connect it to your Google My Business account.
3. Customize the display settings to match your store.

Pros:

• Easy to use, no coding required.
• Customizable layouts and filters.

Cons:

• Some plugins are paid.

2. Manual Embedding

Copy and paste review embed codes directly into your WooCommerce site.

Pros:

• Free and straightforward.
• Full control over placement.

Cons:

• Requires more manual effort.
• Limited design flexibility.

3. Third-Party Aggregators

Services like Trustpilot or Yotpo integrate Google Reviews while offering additional analytics.

Pros:

• Professional-looking widgets.
• Added functionality like sentiment analysis.

Cons:

• Higher cost.
• May require additional setup time.

3 Google Review Mistakes on WooCommerce

1. Not Updating Reviews Regularly

Stale or outdated reviews can hurt your credibility. Ensure your store features the latest customer feedback.

Tip: Encourage recent buyers to leave reviews by offering incentives.

2. Overloading the Page

Avoid cramming too many reviews in one section. It can overwhelm users and slow down page load times.

Tip: Use review sliders or collapsible sections for a cleaner look.

3. Ignoring Negative Feedback

Negative reviews, if handled well, can demonstrate your commitment to customer satisfaction. Avoid deleting them unless they’re spammy or irrelevant.

Tip: Respond politely and offer solutions to resolve issues.

Wrap Up

Adding Google Reviews to your WooCommerce store is a proven way to boost credibility, improve SEO, and drive conversions. Whether you embed reviews manually, use a plugin, or leverage third-party tools, these steps ensure a seamless integration tailored to your store’s unique needs.

By strategically placing reviews, avoiding common pitfalls, and continuously updating feedback, you’ll foster trust, encourage purchases, and stand out in the competitive e-commerce landscape.

Ready to enhance your WooCommerce store with Google Reviews? Start today and watch your conversions soar!