BigCommerce stores provide powerful e-commerce functionality, but without visible trust signals, potential customers may hesitate to make purchases. Building credibility is critical to increasing conversions and customer loyalty.
Visitors often abandon online stores if they lack confidence in the products or the brand. Without social proof like Google Reviews, your BigCommerce store may struggle to convert casual browsers into paying customers.
Embedding Google Reviews on your BigCommerce store offers authentic social proof, builds trust, and encourages conversions by showcasing real customer experiences.
Why Add Google Reviews to BigCommerce?
Google Reviews provide a crucial layer of credibility and engagement. Here’s why they’re essential for your BigCommerce store:
1. Establishes Trust and Credibility
- Verified Feedback: Google Reviews are trusted by consumers because they come from verified users.
- Reassurance: Featuring reviews prominently builds confidence in your brand and products.
2. Boosts SEO Performance
- Higher Rankings: Google values user-generated content like reviews, which can improve your search rankings.
- Rich Snippets: Displaying star ratings in search results enhances click-through rates.
3. Increases Conversion Rates
- Social Proof: Reviews validate your product’s quality and reliability.
- Overcomes Hesitations: Authentic feedback addresses doubts and helps shoppers make decisions.
4. Enhances Customer Engagement
- Interactive Content: Showcasing reviews encourages customers to leave their own feedback.
- Community Building: Positive reviews foster trust and loyalty among shoppers.
5. Differentiates Your Store
- Competitive Edge: Highlighting reviews sets your store apart from competitors.
- Dynamic Content: Regularly updated reviews keep your store fresh and engaging.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Google Reviews to BigCommerce
Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.
WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.
- Wall of Love: A grid-style display to show all your reviews in one place.
- Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.
2. Real-Time Updates
Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.
3. Easy-to-Use Interface
No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.
4. Quick Integration
WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.
5. Bonus Social Proof Features
Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.
FOMO widgets:
Adding Google Reviews with WiserNotify
Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:
Step 1: Log in to WiserNotify
- Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.
Step 2: Connect Your Google Account
- Navigate to the Integrations tab.
- Find and select Google Reviews from the list of available integrations.
- Log in with your Google account and grant the necessary permissions to access your reviews.
Once you click on that, you’ll see this:
Step 3: Customize Your Review Wall
After clicking, you’ll see the customization options:
- Adjust the colors, fonts, and layout to match your website’s branding.
- Decide how many reviews to display and whether to show reviewer names and dates.
- Preview your widget to ensure it looks perfect.
Step 4: Save and Copy Embed Code
- Once you’re satisfied with your widget design, click Save and copy the provided embed code.
That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.
If you want to show google review a floating notfiication popup then follow this step
Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:
Then you’ll see many options to customize to your website or brand:
Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.
Embed Google Reviews on BigCommerce
Adding Google Reviews to BigCommerce can be done using third-party widgets or custom code. Here’s how:
Steps to Embed Google Reviews on BigCommerce
- Choose a Review Widget: Popular tools include EmbedSocial, Elfsight, or Wisernotify.
- Generate Embed Code: Connect your Google My Business account, customize the widget, and generate the embed code.
- Add Code to BigCommerce:
- Log in to your BigCommerce admin dashboard.
- Go to “Storefront” and select “Script Manager.”
- Create a new script and paste the embed code into the designated field.
- Choose where the script should load (e.g., footer or specific pages).
- Save and Test: Save the changes, refresh your store, and verify that the reviews display correctly.
Best Places to Show Google Reviews on BigCommerce
Strategic placement of Google Reviews ensures they are seen by the right audience at the right time. Here are the best locations:
1. Homepage
- Why: The homepage is often the first impression customers have of your store.
- How: Use a review carousel or a summary of top reviews above the fold.
- Example: Highlight overall satisfaction and standout product features.
2. Product Pages
- Why: Product-specific reviews directly influence buying decisions.
- How: Embed reviews below product descriptions or near the “Add to Cart” button.
- Tip: Use filters to display reviews specific to each product.
3. Checkout Page
- Why: Shoppers may experience last-minute hesitation before completing their purchase.
- How: Display a snippet of positive reviews near the checkout button to reinforce trust.
4. Footer Section
- Why: The footer is visible across all pages, providing consistent exposure for reviews.
- How: Add a compact widget summarizing customer feedback with a link to “Read All Reviews.”
5. About Us Page
- Why: This page is ideal for sharing your brand’s story and values.
- How: Feature reviews that align with your mission and customer-centric approach.
Other Ways to Add Google Reviews to BigCommerce
In addition to embedding widgets, consider these alternative methods for showcasing reviews:
1. Static Screenshots
How:
- Capture screenshots of key Google Reviews.
- Upload them as images in a “Testimonials” section or page.
Pros:
- Quick and easy to implement.
- Highlights specific feedback effectively.
Cons:
- Static and requires manual updates.
- No SEO benefits from screenshots.
2. Third-Party Review Tools
Recommended Tools:
- Elfsight: Customizable Google Review widgets.
- EmbedSocial: Syncs directly with Google My Business reviews.
- Wisernotify: Adds dynamic, real-time reviews to your store.
Pros:
- Dynamic updates keep reviews fresh.
- Easy integration with minimal coding.
Cons:
- Subscription fees may apply.
- Relies on external services.
3. API Integration
How:
- Use Google’s Places API to fetch and display reviews dynamically.
Pros:
- Fully customizable and real-time updates.
- Seamlessly integrates with your BigCommerce store.
Cons:
- Requires developer expertise.
- Potential costs for API usage.
3 Google Review Mistakes on BigCommerce Stores
Avoid these common pitfalls to ensure your Google Reviews strategy is effective:
1. Ignoring Negative Reviews
- Impact: Omitting or ignoring negative feedback may appear disingenuous.
- Solution: Respond professionally to criticism and showcase a balanced mix of reviews.
2. Overloading Pages with Too Many Reviews
- Impact: An excessive number of reviews can overwhelm visitors and clutter your design.
- Solution: Display the most relevant and impactful reviews for clarity.
3. Using Fake Reviews
- Impact: Inauthentic reviews damage credibility and can lead to penalties from Google.
- Solution: Encourage genuine feedback from real customers to maintain trust.
Wrap Up
Adding Google Reviews to your BigCommerce store is a powerful way to build trust, increase engagement, and drive conversions.
By embedding reviews strategically and leveraging the right tools, you can create a compelling shopping experience that resonates with customers. Start showcasing your Google Reviews today to enhance your BigCommerce store’s credibility and performance.
