How to add Google reviews to PrestaShop in 5 minutes

PrestaShop stores are highly customizable and efficient for e-commerce, but converting visitors into buyers can be challenging without visible trust signals.

Building credibility is essential to success in online retail.

Shoppers often hesitate to buy from unfamiliar stores.

Without authentic social proof, your PrestaShop store might fail to convince visitors of its reliability and product quality.

Embedding Google Reviews on your PrestaShop store provides honest customer feedback that builds trust, encourages engagement, and boosts conversion rates.

Why Add Google Reviews to PrestaShop?

Google Reviews are an essential tool for creating credibility and improving customer trust.

Here’s why you should integrate them into your PrestaShop store:

1. Builds Trust Instantly

Authenticity: Google Reviews come from verified users, making them highly credible.

Reassurance: Positive reviews reassure shoppers about the quality of your products and services.

2. Enhances SEO Performance

Search Rankings: Google values user-generated content like reviews, which can improve your store’s ranking.

Rich Snippets: Star ratings displayed in search results increase click-through rates and attract more traffic.

3. Drives Conversions

Social Proof: Reviews validate your claims and make your products more appealing.

Overcomes Hesitations: Real feedback addresses shopper concerns, encouraging them to complete their purchases.

4. Increases Engagement

Interactive Content: Reviews inspire customers to leave feedback, creating a loop of engagement.

Community Building: Highlighting reviews fosters trust and loyalty among shoppers.

5. Differentiates Your Store

Unique Content: Regularly updated reviews keep your site dynamic and engaging.

Competitive Edge: Showcasing reviews helps distinguish your PrestaShop store from competitors.

All your Google reviews in one place

Collect Google reviews, manage every response, and display them where they matter most.

Try WiserReview Today

How to Add Google Reviews to PrestaShop

Now, let’s see how to add Google reviews to your website or store.

First, sign up for WiserReview. Every plan starts with a 7-day free trial, and you can upgrade as your review volume grows.

Once you sign up for your account, you can see the WiserReview dashboard.

This dashboard is your control center, where you can manage all aspects of your review management. It provides a clear overview of your review collection, moderation, and display processes.

WiserReview is Google review management software that collects, moderates, and displays your Google reviews in one place.

Here’s how to bring your Google reviews in and put them on your site.

From the dashboard:

Go to → Manage review section and click on the “Import” button.

From the list, choose “Google” to pull reviews from your Business Profile, “Google Place” for a public listing, or “Import Reviews via CSV”.

Once done, you have a review showing in the manage review section.

Now let’s go to the “Widget” section.

Here, you have a wide range of widgets to choose from. Click “Manage” or “Add widget” on the one you need.

Carousels, sliders, trust badges, and review walls all work with Google reviews.

For example, pick the “Review wall” widget.

This widget displays a dynamic wall of your Google reviews, creating a visually appealing and trustworthy display for your potential customers. And yes, we use WiserReview’s Google review widget for this purpose.

Once you open the widget, you can see the widget customization dashboard. In it, click on “Filter”.

In it, select the “Review source” as Google review or CSV.

Now your review appears on the widget, and you can easily customize the widget to match your brand’s style.

Use the style settings to match the widget to your site’s colors and fonts.

Now, once it’s done, click “Install” and pick your platform, or use the Custom tab for any other site.

• Platform tabs: WooCommerce, BigCommerce, Squarespace, PrestaShop, Ecwid, and Shift4Shop each have their own install steps.
• Custom: add the pixel code to your site once, then paste the widget code where the reviews should appear.

Now the widget is live and ready to build trust and drive conversions.

We use the same widget on the WiserReview and WiserNotify sites.

Here is an example of it:

WiserReview also handles the rest of your Google review work.

WiserReview can:

1. Automated Review Collection

Create a smart Google review form with the following setup:

• Set up your Google review link.
• Add buttons for easy interaction.
• Send the same request to every customer. Google’s review policy doesn’t allow asking only happy customers for reviews.

WiserReview simplifies the process of requesting Google reviews, automating personalized requests via email, SMS, or other messaging channels, making it easier for businesses to collect reviews.

Integrate the review form link with your existing POS, email, and SMS systems.

You can also post new sales data to the WiserReview webhook API to automate the process. That way, review requests go out through the channels you already use.

2. Centralized Review Management

• Review Aggregation: WiserReview aggregates reviews from various platforms (Google Reviews, Yelp, Facebook, etc.), bringing them into one central dashboard. This helps businesses track their reviews and see insights in real-time.
• Review Monitoring: The platform notifies businesses whenever a new review is posted, allowing them to stay up-to-date with feedback.
• AI reply: WiserReview helps businesses respond to customer reviews automatically with AI.

3. AI-powered review display and sharing

• Automatically select positive sentiment reviews.
• Publish them live on your site.
• Convert these reviews into graphics and post them on your social media channels.

This enhances customer trust and promotes positive feedback across platforms.

Embed Google Reviews on PrestaShop

Adding Google Reviews to PrestaShop can be done through modules or custom code. Here’s how:

Steps to Embed Google Reviews on PrestaShop

1. Choose a Review Widget: Use tools like Wisernotify and Wiserreviews.

2. Generate Embed Code: Connect your Google My Business account, customize the widget, and generate the embed code.

3. Add Code to PrestaShop:

• Log in to your PrestaShop admin dashboard.
• If not already available, navigate to “Modules and Services” and install the “Custom HTML” module.
• Create a new block and paste the embed code into the HTML field.
• Assign the block to a specific position on your store (e.g., homepage, product page).

4. Save and Test: Save the changes and refresh your store to verify that the reviews display correctly.

Also see: 5 New ways to add Google reviews to your website

Best Places to Show Google Reviews on PrestaShop

The strategic placement of Google Reviews ensures that the reviews are seen by the right audience at the right time.

Here are the best locations:

1. Homepage

Why: The homepage is the first point of interaction for most visitors.

How: Use a carousel or grid to showcase top reviews prominently.

Example: Highlight reviews that emphasize customer satisfaction and product quality.

2. Product Pages

Why: Shoppers often seek validation when considering a specific product.

How: Embed product-specific reviews below the product description or near the “Add to Cart” button.

Tip: Use filters to display only reviews related to the featured product.

3. Checkout Page

Why: Customers may experience last-minute hesitation before completing their purchase.

How: Display a concise widget summarizing positive reviews near the checkout button.

4. Footer Section

Why: Footers provide consistent visibility for reviews across all pages.

How: Include a snippet summarizing customer feedback with a link to “Read All Reviews.”

5. About Us Page

Why: This page is ideal for sharing your brand’s story and values.

How: Highlight reviews that align with your mission and commitment to customer satisfaction.

Other Ways to Add Google Reviews to PrestaShop

If embedding widgets isn’t suitable, consider these alternative methods:

1. Static Screenshots

How:

• Take screenshots of key Google Reviews.
• Upload them as images in a “Testimonials” section or page.

Pros:

• Quick and easy to implement.
• Highlights specific customer feedback effectively.

Cons:

• Static and requires manual updates.
• No SEO benefits from screenshots.

2. PrestaShop Review Modules

Recommended Modules:

• Wisernotify Integration: Adds real-time reviews dynamically.

Pros:

• Dynamic updates keep reviews fresh.
• Easy integration with minimal coding.

Cons:

• Subscription fees may apply.
• Relies on external services.

3. API Integration

How:

• Use Google’s Places API to fetch and display reviews dynamically.

Pros:

• Fully customizable and real-time updates.
• Seamlessly integrates with your PrestaShop store.

Cons:

• Requires developer expertise.
• Potential costs for API usage.

All your Google reviews in one place

Collect Google reviews, manage every response, and display them where they matter most.

Try WiserReview Today

3 Google Review Mistakes on PrestaShop Stores

Avoid these common pitfalls to ensure your Google Reviews strategy is effective:

1. Ignoring Negative Reviews

Impact: Omitting or ignoring negative feedback may appear disingenuous.

Solution: Respond professionally to criticism and showcase a balanced mix of reviews.

2. Overloading Pages with Too Many Reviews

Impact: Excessive reviews can overwhelm visitors and clutter your design.

Solution: Display the most relevant and impactful reviews for clarity.

3. Using Fake Reviews

Impact: Inauthentic reviews damage credibility and can lead to penalties from Google.

Solution: Encourage genuine feedback from real customers to maintain trust.

Wrap Up

Adding Google Reviews to your PrestaShop store is a powerful way to build trust, enhance engagement, and increase conversions.

By strategically embedding reviews and leveraging the right tools, you can create a compelling shopping experience that resonates with your audience.

Start integrating Google Reviews today to boost your store’s credibility and performance.