PrestaShop stores are highly customizable and efficient for e-commerce, but without visible trust signals, converting visitors into buyers can be challenging. Building credibility is essential to success in online retail.
Shoppers often hesitate to buy from stores they’re unfamiliar with. Without authentic social proof, your PrestaShop store might fail to convince visitors of your reliability and product quality.
Embedding Google Reviews on your PrestaShop store provides real customer feedback that builds trust, encourages engagement, and boosts conversion rates.
Why Add Google Reviews to PrestaShop?
Google Reviews are an essential tool for creating credibility and improving customer trust. Here’s why you should integrate them into your PrestaShop store:
1. Builds Trust Instantly
- Authenticity: Google Reviews come from verified users, making them highly credible.
- Reassurance: Positive reviews reassure shoppers about the quality of your products and services.
2. Enhances SEO Performance
- Search Rankings: Google values user-generated content like reviews, which can improve your store’s ranking.
- Rich Snippets: Star ratings displayed in search results increase click-through rates and attract more traffic.
3. Drives Conversions
- Social Proof: Reviews validate your claims and make your products more appealing.
- Overcomes Hesitations: Real feedback addresses shopper concerns, encouraging them to complete their purchases.
4. Increases Engagement
- Interactive Content: Reviews inspire customers to leave feedback, creating a loop of engagement.
- Community Building: Highlighting reviews fosters trust and loyalty among shoppers.
5. Differentiates Your Store
- Unique Content: Regularly updated reviews keep your site dynamic and engaging.
- Competitive Edge: Showcasing reviews helps distinguish your PrestaShop store from competitors.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Google Reviews to PrestaShop
Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.
WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.
- Wall of Love: A grid-style display to show all your reviews in one place.
- Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.
2. Real-Time Updates
Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.
3. Easy-to-Use Interface
No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.
4. Quick Integration
WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.
5. Bonus Social Proof Features
Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.
FOMO widgets:
Adding Google Reviews with WiserNotify
Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:
Step 1: Log in to WiserNotify
- Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.
Step 2: Connect Your Google Account
- Navigate to the Integrations tab.
- Find and select Google Reviews from the list of available integrations.
- Log in with your Google account and grant the necessary permissions to access your reviews.
Once you click on that, you’ll see this:
Step 3: Customize Your Review Wall
After clicking, you’ll see the customization options:
- Adjust the colors, fonts, and layout to match your website’s branding.
- Decide how many reviews to display and whether to show reviewer names and dates.
- Preview your widget to ensure it looks perfect.
Step 4: Save and Copy Embed Code
- Once you’re satisfied with your widget design, click Save and copy the provided embed code.
That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.
If you want to show google review a floating notfiication popup then follow this step
Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:
Then you’ll see many options to customize to your website or brand:
Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.
Embed Google Reviews on PrestaShop
Adding Google Reviews to PrestaShop can be done through modules or custom code. Here’s how:
Steps to Embed Google Reviews on PrestaShop
- Choose a Review Widget: Use tools like EmbedSocial, Elfsight, or Wisernotify.
- Generate Embed Code: Connect your Google My Business account, customize the widget, and generate the embed code.
- Add Code to PrestaShop:
- Log in to your PrestaShop admin dashboard.
- Navigate to “Modules and Services” and install the “Custom HTML” module if not already available.
- Create a new block and paste the embed code into the HTML field.
- Assign the block to a specific position on your store (e.g., homepage, product page).
- Save and Test: Save the changes and refresh your store to verify that the reviews display correctly.
Best Places to Show Google Reviews on PrestaShop
Strategic placement of Google Reviews ensures they are seen by the right audience at the right time. Here are the best locations:
1. Homepage
- Why: The homepage is the first point of interaction for most visitors.
- How: Use a carousel or grid to showcase top reviews prominently.
- Example: Highlight reviews that emphasize customer satisfaction and product quality.
2. Product Pages
- Why: Shoppers often seek validation when considering a specific product.
- How: Embed product-specific reviews below the product description or near the “Add to Cart” button.
- Tip: Use filters to display only reviews related to the featured product.
3. Checkout Page
- Why: Customers may experience last-minute hesitation before completing their purchase.
- How: Display a concise widget summarizing positive reviews near the checkout button.
4. Footer Section
- Why: Footers provide consistent visibility for reviews across all pages.
- How: Include a snippet summarizing customer feedback with a link to “Read All Reviews.”
5. About Us Page
- Why: This page is ideal for sharing your brand’s story and values.
- How: Highlight reviews that align with your mission and commitment to customer satisfaction.
Other Ways to Add Google Reviews to PrestaShop
If embedding widgets isn’t suitable, consider these alternative methods:
1. Static Screenshots
How:
- Take screenshots of key Google Reviews.
- Upload them as images in a “Testimonials” section or page.
Pros:
- Quick and easy to implement.
- Highlights specific customer feedback effectively.
Cons:
- Static and requires manual updates.
- No SEO benefits from screenshots.
2. PrestaShop Review Modules
Recommended Modules:
- EmbedSocial Module: Automatically syncs Google Reviews with your store.
- Elfsight Review Widget: Provides customizable displays for Google Reviews.
- Wisernotify Integration: Adds real-time reviews dynamically.
Pros:
- Dynamic updates keep reviews fresh.
- Easy integration with minimal coding.
Cons:
- Subscription fees may apply.
- Relies on external services.
3. API Integration
How:
- Use Google’s Places API to fetch and display reviews dynamically.
Pros:
- Fully customizable and real-time updates.
- Seamlessly integrates with your PrestaShop store.
Cons:
- Requires developer expertise.
- Potential costs for API usage.
3 Google Review Mistakes on PrestaShop Stores
Avoid these common pitfalls to ensure your Google Reviews strategy is effective:
1. Ignoring Negative Reviews
- Impact: Omitting or ignoring negative feedback may appear disingenuous.
- Solution: Respond professionally to criticism and showcase a balanced mix of reviews.
2. Overloading Pages with Too Many Reviews
- Impact: An excessive number of reviews can overwhelm visitors and clutter your design.
- Solution: Display the most relevant and impactful reviews for clarity.
3. Using Fake Reviews
- Impact: Inauthentic reviews damage credibility and can lead to penalties from Google.
- Solution: Encourage genuine feedback from real customers to maintain trust.
Wrap Up
Adding Google Reviews to your PrestaShop store is a powerful way to build trust, enhance engagement, and increase conversions.
By embedding reviews strategically and leveraging the right tools, you can create a compelling shopping experience that resonates with your audience. Start integrating Google Reviews today to boost your store’s credibility and performance.
