WordPress is a versatile platform for building websites, but even a well-designed site can struggle to convert visitors without trust signals. Establishing credibility is crucial to driving engagement and conversions.
Visitors may hesitate to engage with your WordPress site if they don’t see proof of your reliability or customer satisfaction. Without social proof, potential customers might leave your site for competitors.
Embedding Google Reviews on your WordPress website builds trust, enhances credibility, and encourages conversions by showcasing authentic customer experiences.
Why Add Google Reviews to WordPress?
Your WordPress site might look polished and professional, but great design alone doesn’t build trust. People want proof—real opinions from real customers. That’s where Google Reviews come in.
They’re simple to add, and they do a lot of heavy lifting when it comes to building credibility and nudging visitors toward action.
Here’s why it’s worth showing Google Reviews on your WordPress site:
1. Builds Trust Fast
People trust Google Reviews because they come from actual customers—not just carefully curated testimonials.
When someone lands on your site and immediately sees genuine feedback, it sends a clear message:
🗣️ “Others have had a good experience—you probably will too.”
It’s one of the fastest ways to earn trust without saying a word.
2. Gives Your SEO a Lift
Search engines love fresh, user-driven content. And reviews provide just that.
Better visibility: They help your site show up higher in search results—especially local ones.
More clicks: Star ratings in Google search results grab attention and boost click-through rates.
Bottom line: reviews help more people find you and actually visit your site.
3. Helps Convert Visitors into Customers
Let’s face it—people want reassurance before they commit. Whether they’re buying a product or booking a service, seeing that others had a good experience can tip the scales.
Reviews answer common concerns without needing a sales pitch.
They provide context and confidence at just the right moment.
💡 A few strong reviews can go a long way in turning interest into action.
4. Keeps People on Your Site Longer
When people start reading reviews, they tend to stick around. They’re getting insight, reassurance, and a better feel for your brand—all without you having to say a thing.
They’re browsing real experiences.
They’re learning what to expect.
They’re feeling more confident as they explore.
Longer time on site = better engagement = stronger results.
5. Helps You Stand Out
A lot of WordPress sites look good—but not all show what real people think. Featuring live, recent reviews sets you apart in a big way.
It shows your business is active, trusted, and appreciated.
It adds dynamic content that stays fresh automatically.
It makes your site feel human, not just polished.
How to Add Google Reviews to WordPress
Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.
WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.
- Wall of Love: A grid-style display to show all your reviews in one place.
- Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.
2. Real-Time Updates
Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.
3. Easy-to-Use Interface
No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.
4. Quick Integration
WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.
5. Bonus Social Proof Features
Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.
FOMO widgets:
Adding Google Reviews with WiserNotify
Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:
Step 1: Log in to WiserNotify
- Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.
Step 2: Connect Your Google Account
- Navigate to the Integrations tab.
- Find and select Google Reviews from the list of available integrations.
- Log in with your Google account and grant the necessary permissions to access your reviews.
Once you click on that, you’ll see this:
Step 3: Customize Your Review Wall
After clicking, you’ll see the customization options:
- Adjust the colors, fonts, and layout to match your website’s branding.
- Decide how many reviews to display and whether to show reviewer names and dates.
- Preview your widget to ensure it looks perfect.
Step 4: Save and Copy Embed Code
- Once you’re satisfied with your widget design, click Save and copy the provided embed code.
That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.
If you want to show google review a floating notfiication popup then follow this step
Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:
Then you’ll see many options to customize to your website or brand:
Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.
Embed Google Reviews on WordPress
Adding Google Reviews to your WordPress site is one of the easiest ways to build trust fast. Whether you’re running a personal blog, a service-based business, or an online shop, showing real feedback from real people helps new visitors feel more confident about choosing you.
Good news—you don’t need to mess with complicated code.
Here’s a simple way to get your reviews live in just a few minutes:
1. Pick a Review Plugin or Widget Tool
Start by choosing a tool that makes it easy to pull in your Google Reviews and display them on your site. A few solid options:
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WiserNotify – Great for subtle popups and real-time social proof
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Elfsight – Easy to customize and mobile-friendly
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EmbedSocial – Syncs directly with your Google profile and updates automatically
These tools connect to your Google Business Profile and give you full control over how your reviews look—whether that’s a clean grid, scrolling slider, or a floating badge.
2. Create and Customize Your Embed Code
Once your tool is connected to your Google account:
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Choose how you want the reviews to appear (carousel, list, badge, etc.)
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Set filters to highlight your best reviews (4- and 5-star ratings, for example)
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Tweak the colors, fonts, and layout to match your site’s vibe
When everything looks good, you’ll get a small chunk of HTML code. That’s what you’ll be pasting into your site.
3. Add It to Your WordPress Site
Now jump into WordPress:
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Open the page or post where you want the reviews to show up
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If you’re using Elementor, drag in an HTML widget. If not, use the default Custom HTML block
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Paste in your code
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Click Update or Publish—and you’re done
Best Places to Show Google Reviews on WordPress Websites
Adding Google Reviews to your WordPress site is a solid move—but where you put them is just as important as having them in the first place.
To really build trust and help people take that next step, your reviews need to show up where visitors are making decisions or feeling unsure.
Here’s where they’ll have the most impact:
1. Homepage
Why: First impressions matter. Most people decide within seconds if your site feels trustworthy.
How: Add a review slider or grid just under your main banner or above the fold. Keep it clean and easy to skim—no one wants to scroll past a wall of text.
Pro Tip: Choose a few reviews that speak to quality, friendliness, and overall experience. Let your happiest customers do the talking.
2. Product or Service Pages
Why: This is where people ask themselves, “Is this really worth it?”
How: Place reviews right next to pricing, product descriptions, or the “Buy Now” button. You want your social proof to show up exactly where people are on the fence.
Tip: Tools like EmbedSocial or WiserNotify let you pull in product-specific reviews so visitors see feedback that matches what they’re looking at.
3. Contact Page
Why: If someone’s made it here, they’re seriously considering reaching out—but they might still need a little reassurance.
How: Drop a small review block or a star-rating badge near your contact form or phone number. Keep it short and punchy.
Example: Highlight reviews that mention fast replies, helpful service, or a smooth process. It’s all about making that final step feel easy.
4. Footer
Why: Your footer follows people everywhere—it’s the quiet closer.
How: Add a simple badge with your Google rating or a rotating quote. You can set this up in your theme’s widget area or use a shortcode from your review plugin.
Bonus: Link to a full reviews page or your Google profile so curious visitors can read more if they want to.
5. About Page
Why: This is where people go to see the human side of your brand. It’s all about trust and connection.
How: Choose reviews that speak to your values, team, or long-term relationships. This isn’t just about products—it’s about how you show up for your customers.
Pro Tip: Pair those reviews with a team photo, mission statement, or a short founder story to really tie it together.
Other Ways to Add Google Reviews to WordPress
Are you not ready to use a plugin or want more creative control over how your reviews show up? There are other ways to add Google Reviews to your WordPress site—each with its own pros and trade-offs.
Whether you’re working with a tight budget, prefer a manual approach, or want complete design freedom, these options still let you showcase real feedback that builds trust.
1. Static Screenshots of Reviews
How it works:
Manually take screenshots of your top Google Reviews and add them as images to a section of your site—like a “Testimonials” page or homepage block.
Steps:
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Go to your Google Business Profile and find your best reviews
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Take clean, cropped screenshots (avoid browser UI)
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Upload them using WordPress’s Image block or in a gallery layout
Pros:
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Quick and easy to implement
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Full control over visual layout
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Great for highlighting specific, standout feedback
Cons:
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Doesn’t update automatically
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No SEO benefit—search engines can’t read image text
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Manual effort is required for updates
Best For: Site owners who want full design flexibility without using third-party tools.
2. Using Review Plugins or Embed Tools
If you’re okay using a third-party solution but want something simple and hands-off, WordPress plugins and tools can make this easy.
Recommended Tools:
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Elfsight – Versatile and user-friendly with multiple layouts
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WiserNotify – Real-time review popups for social proof and urgency
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EmbedSocial – Automatically pulls reviews and supports customization
Pros:
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Automatically updates from your Google Business Profile
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Variety of layouts: sliders, lists, badges, and more
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Easy to integrate using shortcodes or HTML blocks
Cons:
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Some features require a paid plan
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Depends on third-party service for functionality
Best For: Businesses wanting an automated, low-maintenance review display that looks professional and matches their brand.
3. Google Places API Integration (Advanced Option)
For full customization and data control, you can use the Google Places API to fetch and display reviews programmatically.
How it works:
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Sign up for the Google Places API and get your API key
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Use custom code (or a developer) to pull in reviews
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Display them in a custom layout using your theme or builder
Pros:
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Completely customizable layout and display logic
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Real-time review updates directly from Google
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Can integrate with dynamic WordPress features or custom templates
Cons:
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Requires coding skills or developer support
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May incur API usage costs depending on traffic
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More time-consuming to set up and maintain
Best For: Developers or businesses needing total control over design, behavior, and integration with other site features.
3 Google Review Mistakes on WordPress Websites
Adding Google Reviews to your WordPress site is one of the smartest ways to build trust—but only if you do it right.
Too often, WordPress users make simple mistakes that weaken the impact of their reviews—or even create doubt in the minds of potential customers.
Here are the three most common Google Review mistakes WordPress users make and how to avoid them:
1. Ignoring Negative Reviews
The Mistake:
Trying to hide or avoid negative feedback, thinking it protects your brand’s image.
Why It’s a Problem:
People expect honesty. A feed filled only with flawless 5-star reviews can seem fake or filtered. Ironically, showing how you handle criticism builds more trust than a perfect review wall.
The Fix:
Don’t sweep negative reviews under the rug.
If you’re using tools like Elfsight or EmbedSocial, you can highlight your best reviews while still linking to your full Google Reviews profile. This keeps things positive but transparent.
Also, make sure you respond to less-than-stellar reviews directly on Google. A thoughtful response shows you care and are committed to making things right.
2. Overloading Your Site with Too Many Reviews
The Mistake:
Trying to show every single review on one page or in one section of your site.
Why It’s a Problem:
Too much content becomes noise. Long lists of reviews clutter your layout, slow down your site, and tire out your visitors. People want quick, relevant reassurance—not review overload.
The Fix:
Be selective.
Pick 5–10 of your most relevant, high-impact reviews for each page or section. Use Elementor or any visual builder to display them using sliders, grids, or testimonial carousels.
Plugins like WP Social Ninja or WiserNotify can rotate your best reviews automatically—keeping content fresh without overwhelming your site.
3. Using Fake or Inauthentic Reviews
The Mistake:
Posting made-up reviews or asking friends to leave feedback when they haven’t actually used your service.
Why It’s a Problem:
Fake reviews are easy to spot. Shoppers today are savvy, and Google’s algorithm is getting better at detecting suspicious review activity. The result? Trust goes down, and you risk damaging your brand’s reputation—or worse, getting penalized.
The Fix:
Keep it real.
Encourage genuine feedback from actual customers. After a service or sale, follow up with a friendly email and a direct link to your Google Reviews page.
Then, let a trusted plugin or widget tool pull those real reviews into your WordPress site automatically—no shortcuts, no risks, just authentic trust signals.
Wrap Up
Embedding Google Reviews on your WordPress site doesn’t have to be complicated—or time-consuming. With the right plugin or widget, you can showcase real customer feedback in just a few clicks.
These reviews do more than fill space—they build trust, answer doubts, and help turn visitors into customers. Whether you go with a quick embed tool or a more advanced plugin, the key is keeping it genuine and making it easy for visitors to see what others are saying.
Need help picking the best tool or placing reviews in the right spot? I’m here if you need a hand.
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