WordPress is a versatile platform for building websites, but even a well-designed site can struggle to convert visitors without trust signals. Establishing credibility is crucial to driving engagement and conversions.
Visitors may hesitate to engage with your WordPress site if they don’t see proof of your reliability or customer satisfaction. Without social proof, potential customers might leave your site for competitors.
Embedding Google Reviews on your WordPress website builds trust, enhances credibility, and encourages conversions by showcasing authentic customer experiences.
Why Add Google Reviews to WordPress?
Google Reviews are a powerful tool for enhancing credibility and boosting website performance. Here’s why they’re essential for your WordPress site:
1. Builds Instant Credibility
- Authenticity: Google Reviews come from verified users, making them highly trustworthy.
- Reassurance: Displaying reviews reassures visitors about your reliability and product or service quality.
2. Boosts SEO Performance
- Search Visibility: User-generated content like reviews improves your site’s visibility on search engines.
- Rich Snippets: Star ratings in search results increase click-through rates and attract more traffic.
3. Drives Conversions
- Social Proof: Reviews validate your offerings, encouraging visitors to take action.
- Overcomes Hesitation: Positive feedback addresses visitor concerns and builds confidence in your brand.
4. Improves Engagement
- Interactive Content: Reviews encourage visitors to explore your site further.
- Customer Loyalty: Highlighting positive feedback fosters trust and repeat business.
5. Differentiates Your Website
- Dynamic Content: Regularly updated reviews keep your site fresh and engaging.
- Competitive Edge: Displaying reviews sets your WordPress site apart from competitors.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Google Reviews to WordPress
Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.
WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.
- Wall of Love: A grid-style display to show all your reviews in one place.
- Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.
2. Real-Time Updates
Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.
3. Easy-to-Use Interface
No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.
4. Quick Integration
WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.
5. Bonus Social Proof Features
Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.
FOMO widgets:
Adding Google Reviews with WiserNotify
Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:
Step 1: Log in to WiserNotify
- Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.
Step 2: Connect Your Google Account
- Navigate to the Integrations tab.
- Find and select Google Reviews from the list of available integrations.
- Log in with your Google account and grant the necessary permissions to access your reviews.
Once you click on that, you’ll see this:
Step 3: Customize Your Review Wall
After clicking, you’ll see the customization options:
- Adjust the colors, fonts, and layout to match your website’s branding.
- Decide how many reviews to display and whether to show reviewer names and dates.
- Preview your widget to ensure it looks perfect.
Step 4: Save and Copy Embed Code
- Once you’re satisfied with your widget design, click Save and copy the provided embed code.
That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.
If you want to show google review a floating notfiication popup then follow this step
Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:
Then you’ll see many options to customize to your website or brand:
Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.
Embed Google Reviews on WordPress
Adding Google Reviews to WordPress can be done through plugins or custom code. Here’s how:
Steps to Embed Google Reviews on WordPress
- Choose a Review Plugin: Popular options include Elfsight, EmbedSocial, and Wisernotify.
- Generate Embed Code: Connect your Google My Business account, customize the widget, and generate the embed code.
- Add Code to WordPress:
- Log in to your WordPress admin dashboard.
- Navigate to “Appearance” > “Widgets” or “Pages” > “Edit Page.”
- Add a “Custom HTML” block and paste the embed code.
- Save and Test: Save your changes and refresh your site to ensure the reviews display correctly.
Best Places to Show Google Reviews on WordPress Websites
Strategically placing Google Reviews ensures they are visible to the right audience. Here are the best locations:
1. Homepage
- Why: The homepage is often the first interaction visitors have with your site.
- How: Use a carousel or grid to showcase top reviews prominently above the fold.
- Example: Highlight testimonials that emphasize overall satisfaction and quality.
2. Product or Service Pages
- Why: Visitors evaluating specific offerings benefit from relevant feedback.
- How: Embed reviews below product descriptions or near “Add to Cart” buttons.
- Tip: Use filters to display reviews specific to the product or service.
3. Contact Page
- Why: Visitors on the contact page are likely considering reaching out.
- How: Add a concise widget summarizing positive reviews near your contact form.
4. Footer Section
- Why: Footers are visible across all pages, ensuring consistent exposure for reviews.
- How: Include a snippet of top reviews with a link to “Read All Reviews.”
5. About Us Page
- Why: This page is ideal for building trust by sharing your brand’s story and values.
- How: Highlight reviews that align with your mission and commitment to customer satisfaction.
Other Ways to Add Google Reviews to WordPress
If embedding widgets isn’t suitable, consider these alternative methods:
1. Static Screenshots
How:
- Capture screenshots of standout Google Reviews.
- Upload them as images in a “Testimonials” section or page.
Pros:
- Quick and simple to implement.
- Highlights specific customer feedback effectively.
Cons:
- Static and requires manual updates.
- No SEO benefits from screenshots.
2. Using Review Plugins
Recommended Plugins:
- Elfsight Google Reviews Widget: Provides customizable displays for reviews.
- EmbedSocial for WordPress: Syncs directly with Google My Business reviews.
- Wisernotify: Displays real-time reviews dynamically.
Pros:
- Dynamic updates keep reviews fresh.
- Easy integration with WordPress.
Cons:
- Subscription fees may apply.
- Relies on external services.
3. API Integration
How:
- Use Google’s Places API to fetch and display reviews dynamically.
Pros:
- Fully customizable and real-time updates.
- Seamlessly integrates with WordPress themes and page builders.
Cons:
- Requires developer expertise.
- Potential costs for API usage.
3 Google Review Mistakes on WordPress Websites
Avoid these common mistakes to ensure your Google Reviews strategy is effective:
1. Ignoring Negative Reviews
- Impact: Omitting or ignoring negative feedback may appear disingenuous.
- Solution: Respond professionally to criticisms and showcase a balanced mix of reviews.
2. Overloading Pages with Too Many Reviews
- Impact: An excessive number of reviews can overwhelm visitors and clutter your design.
- Solution: Display the most relevant and impactful reviews for clarity.
3. Using Fake Reviews
- Impact: Inauthentic reviews damage credibility and can lead to penalties from Google.
- Solution: Encourage genuine feedback from real customers to maintain trust.
Wrap Up
Adding Google Reviews to your WordPress website is a powerful way to build trust, enhance engagement, and increase conversions.
By embedding reviews strategically and using the right tools, you can create a compelling online presence that resonates with your audience. Start showcasing your Google Reviews today to elevate your WordPress site’s credibility and performance.
