How to Embed Google Reviews in WordPress: 3 Ways (2026)

Most people check Google before they buy from a business they don’t know. Showing those same reviews on your WordPress site saves them the trip and answers their doubts right where they’re deciding.

WordPress gives you three easy ways to place them. You can add them to a single page with the block editor or Elementor, or show them on every page through your sidebar or footer.

This guide walks through the full setup with screenshots, from creating an account to checking the reviews on your live page.

3 Ways to Add Google Reviews to WordPress

Method	Best for	Where reviews appear
1. WiserReview with a Custom HTML block	Sites using the default WordPress editor	The page or post you add it to
2. Elementor HTML widget	Pages built with Elementor, free or Pro	The Elementor page you add it to
3. Sidebar or footer widget	Showing reviews site-wide	Every page that uses that area

Methods 2 and 3 reuse the widget code you create in Method 1, and new Google reviews appear on their own once it’s live.

For other site builders, see the main guide to adding Google reviews to your website.

Method 1: Add Google Reviews With WiserReview

This is the full setup, from creating an account to reviews on your page. Steps 1 to 6 happen in WiserReview and only need doing once.

Step 1: Create Your Account

Go to the WiserReview sign-up page and start the 7-day free trial. Pick WooCommerce if you run a store, or the code icon for any other WordPress site. Then sign up with email or Google.

Step 2: Open the Google Integration

In your dashboard, go to Manage Reviews and click Import. Under third-party platforms, find Google and click Integration.

Step 3: Connect Your Google Profile

Click Login with Google and sign in with the account that manages your Business Profile. Once connected, it shows under Account details. Keep the Active toggle on so new Google reviews keep syncing.

Don’t manage the profile yourself? Use Google Place instead, and search for your business name as it shows on Google Maps. Both options are covered in the Google Business Profile guide and the Google Place guide.

Step 4: Add a Carousel Widget

Go to Widgets, find Carousel and click Add widget or Manage. Give it a name and click Create. A carousel suits most homepages; pick Wall of love instead for a full reviews page.

Step 5: Show Only Google Reviews

Open Filter Reviews and set the review source to Google. Then adjust the layout, cards, colors and fonts so the widget matches your theme. The Carousel widget guide explains each setting.

Step 6: Copy the Embed Code

Click Install at the top of the editor and copy the code from the Javascript tab. You’ll paste this into WordPress in the next step.

Step 7: Paste It in a Custom HTML Block

Open the page or post where reviews should appear. Type /custom html and press Enter to add the block.

Click Edit HTML, paste your widget code, click Update and save the page. The editor shows a placeholder, so open the live page to see your reviews.

Method 2: Add Reviews to an Elementor Page

Building with Elementor? Follow Steps 1 to 6 of Method 1 to get your widget code, then place it with Elementor’s HTML widget.

1. Open the page with Edit with Elementor.
2. Search for HTML in the widget panel and drag it where reviews should go.
3. Paste your widget code into the HTML Code box.
4. Click Publish and check the live page.

The HTML widget is part of free Elementor, so you don’t need Pro. Place it inside a full-width container so carousels have room to scroll.

Method 3: Add Reviews to Your Sidebar or Footer

To show reviews on every page, use the same widget code from Method 1 in a site-wide area.

1. Go to Appearance > Widgets and open the Footer or Sidebar area.
2. Click the + button, search for Custom HTML and add it to the area.
3. Paste your widget code and click Update.

This shows your reviews on every page that uses that area.

Block themes like Twenty Twenty-Five have no Widgets menu, so add the Custom HTML block to the footer template in Appearance > Editor instead. A small badge or slim carousel fits a footer best.

Check Your Reviews Are Live

• Open the live page, not the editor. WordPress editors don’t run the widget code.
• Clear your cache if you use a caching plugin or host cache, then reload.
• Still blank? Click Debug on site in the WiserReview install window, or reach support from the chat in your dashboard.

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Best Places to Show Google Reviews in WordPress

• Homepage: a carousel just below your main banner, so new visitors see proof in the first scroll.
• Product and service pages: reviews next to the price or Buy button, where people hesitate most.
• Contact page: a small rating badge near the form, showing that others had a good experience reaching out.
• About page: reviews that mention your team or service, paired with a team photo.

Common Mistakes to Avoid

• Hiding every critical review. A feed of only five-star reviews looks filtered. Show honest reviews and reply to negative ones on Google.
• Showing too many at once. A handful of relevant reviews per page reads better than a long wall, and keeps pages fast.
• Posting fake reviews. They’re easy to spot and break Google’s policies. Ask real customers instead, with a direct link to your Google review page.

Wrap Up

Use a Custom HTML block or Elementor for a single page, and the sidebar or footer when you want reviews on every page.

Start with one carousel on your homepage or top service page, then add reviews to other pages once it’s live.

Related Posts:

• Add Google Reviews to Joomla
• Add Google Reviews to BigCommerce
• Add Google Reviews to Webflow