Webflow empowers users to create visually stunning and high-performing websites, but even the most beautifully designed site can struggle to convert visitors if trust signals are missing. Establishing credibility is critical for driving engagement and conversions.
Visitors are less likely to engage with a website that lacks proof of reliability and customer satisfaction. Without showcasing social proof like Google Reviews, your Webflow site might miss opportunities to build trust and increase conversions.
Embedding Google Reviews on your Webflow website provides authentic social proof, builds credibility, and encourages potential customers to take action.
Why Add Google Reviews to Webflow?
Google Reviews are a powerful tool for enhancing credibility and increasing customer trust. Here’s why they’re essential for your Webflow website:
1. Builds Immediate Trust
- Authenticity: Google Reviews are trusted by visitors because they come from verified users.
- Reassurance: Displaying reviews prominently assures customers of your reliability and quality.
2. Boosts SEO Performance
- Improved Rankings: User-generated content like reviews can enhance your site’s visibility in search engine results.
- Rich Snippets: Star ratings in search results increase click-through rates and organic traffic.
3. Drives Conversions
- Social Proof: Reviews validate your claims and encourage visitors to take action.
- Addresses Hesitations: Positive feedback resolves potential concerns, boosting confidence in your brand.
4. Enhances User Engagement
- Interactive Content: Reviews encourage visitors to explore your site further.
- Customer Loyalty: Highlighting positive experiences builds trust and repeat business.
5. Differentiates Your Website
- Dynamic Content: Regularly updated reviews keep your website engaging.
- Competitive Edge: Displaying reviews sets your Webflow site apart from competitors.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Google Reviews to Webflow
Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.
WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.
- Wall of Love: A grid-style display to show all your reviews in one place.
- Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.
2. Real-Time Updates
Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.
3. Easy-to-Use Interface
No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.
4. Quick Integration
WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.
5. Bonus Social Proof Features
Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.
FOMO widgets:
Adding Google Reviews with WiserNotify
Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:
Step 1: Log in to WiserNotify
- Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.
Step 2: Connect Your Google Account
- Navigate to the Integrations tab.
- Find and select Google Reviews from the list of available integrations.
- Log in with your Google account and grant the necessary permissions to access your reviews.
Once you click on that, you’ll see this:
Step 3: Customize Your Review Wall
After clicking, you’ll see the customization options:
- Adjust the colors, fonts, and layout to match your website’s branding.
- Decide how many reviews to display and whether to show reviewer names and dates.
- Preview your widget to ensure it looks perfect.
Step 4: Save and Copy Embed Code
- Once you’re satisfied with your widget design, click Save and copy the provided embed code.
That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.
If you want to show google review a floating notfiication popup then follow this step
Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:
Then you’ll see many options to customize to your website or brand:
Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.
Embed Google Reviews on Webflow
Adding Google Reviews to Webflow can be done using widgets or custom HTML. Here’s how:
Steps to Embed Google Reviews on Webflow
- Choose a Review Widget: Use tools like Elfsight, Wisernotify, or EmbedSocial to generate a Google Reviews widget.
- Generate Embed Code: Connect your Google My Business account, customize the widget, and generate the embed code.
- Add Code to Webflow:
- Log in to your Webflow Designer.
- Drag and drop an “Embed” element to the desired section of your page.
- Paste the embed code into the box provided.
- Publish and Test: Save and publish your changes to ensure the reviews display correctly on your live site.
Best Places to Show Google Reviews on Webflow Websites
Strategically placing Google Reviews ensures maximum visibility and impact. Here are the best locations to display them:
1. Homepage
- Why: The homepage is the first interaction most visitors have with your site.
- How: Use a slider or grid to showcase top reviews prominently above the fold.
- Example: Highlight testimonials that emphasize customer satisfaction and service quality.
2. Product or Service Pages
- Why: Visitors evaluating specific offerings benefit from relevant feedback.
- How: Embed reviews below product descriptions or near call-to-action buttons.
- Tip: Use filters to display reviews relevant to the specific product or service.
3. Contact Page
- Why: Visitors on the contact page are likely considering reaching out.
- How: Add a widget summarizing positive reviews near your contact form to boost trust.
4. Footer Section
- Why: Footers are visible across all pages, ensuring consistent exposure for reviews.
- How: Include a snippet of top reviews with a link to “Read All Reviews.”
5. About Us Page
- Why: This page is ideal for building trust by sharing your brand’s story and values.
- How: Highlight reviews that align with your mission and customer-centric approach.
Other Ways to Add Google Reviews to Webflow
If embedding widgets isn’t suitable, consider these alternative methods:
1. Static Screenshots
How:
- Capture screenshots of standout Google Reviews.
- Upload them as images in a “Testimonials” section or page.
Pros:
- Quick and simple to implement.
- Highlights specific customer feedback effectively.
Cons:
- Static and requires manual updates.
- No SEO benefits from screenshots.
2. Using Review Widgets or Apps
Recommended Tools:
- Elfsight Google Reviews Widget: Provides customizable displays for reviews.
- EmbedSocial for Webflow: Syncs directly with Google My Business reviews.
- Wisernotify: Displays dynamic, real-time reviews.
Pros:
- Dynamic updates keep reviews fresh.
- Easy to integrate with Webflow’s platform.
Cons:
- Subscription fees may apply.
- Relies on external services.
3. API Integration
How:
- Use Google’s Places API to fetch and display reviews dynamically.
Pros:
- Fully customizable and real-time updates.
- Seamlessly integrates with Webflow’s advanced features.
Cons:
- Requires developer expertise.
- Potential costs for API usage.
3 Google Review Mistakes on Webflow Websites
Avoid these common mistakes to ensure your Google Reviews strategy is effective:
1. Ignoring Negative Reviews
- Impact: Omitting or ignoring negative feedback may appear disingenuous.
- Solution: Respond professionally to criticisms and showcase a balanced mix of reviews.
2. Overloading Pages with Too Many Reviews
- Impact: An excessive number of reviews can overwhelm visitors and clutter your design.
- Solution: Display the most relevant and impactful reviews for clarity.
3. Using Fake Reviews
- Impact: Inauthentic reviews damage credibility and can lead to penalties from Google.
- Solution: Encourage genuine feedback from real customers to maintain trust.
Wrap Up
Adding Google Reviews to your Webflow website is a powerful way to build trust, enhance engagement, and increase conversions.
By embedding reviews strategically and leveraging the right tools, you can create a compelling online presence that resonates with your audience. Start showcasing your Google Reviews today to elevate your Webflow site’s credibility and performance.
