Want More Sales? Add Google Reviews to Hubspot in 5 Minutes

HubSpot websites are known for their sleek design and marketing automation capabilities. However, without visible trust signals, even the most well-optimized site can struggle to convert leads into customers.

Visitors to your HubSpot site may hesitate to engage with your business if they lack confidence in your product or service. Without visible testimonials or social proof, they could leave your site without taking action.

Embedding Google Reviews on your HubSpot website adds credibility, builds trust, and helps convert visitors into loyal customers by showcasing real, verified feedback.

Why Add Google Reviews to HubSpot?

Google Reviews provide a layer of authenticity and social proof that can enhance your HubSpot site’s effectiveness. Here’s why they’re crucial:

1. Boosts Credibility and Trust

• Verified Feedback: Google Reviews come from real users, making them highly trustworthy.
• Instant Assurance: Displaying positive reviews reassures visitors of your reliability.

2. Improves SEO Performance

• Search Rankings: User-generated content like reviews improves your website’s ranking potential.
• Rich Snippets: Displaying star ratings in search results increases click-through rates.

3. Drives Conversions

• Social Proof: Reviews validate your claims, making prospects more likely to convert.
• Overcomes Objections: Genuine feedback addresses concerns and builds confidence.

4. Increases Engagement

• Interactive Content: Reviews encourage visitors to engage and explore further.
• Customer Connection: Highlighting customer feedback demonstrates that you value their opinions.

5. Differentiates Your Brand

• Unique Content: Google Reviews provide fresh, user-generated content that sets you apart.
• Competitive Edge: Showcase authentic experiences to outshine competitors.

All your Google reviews in one place

Collect Google reviews, manage every response, and display them where they matter most.

Try WiserReview Today

How to Add Google Reviews to HubSpot

Now, let’s see how to add Google reviews to your website or store.

First, sign up for WiserReview. Every plan starts with a 7-day free trial, and you can upgrade as your review volume grows.

Once you sign up for your account, you can see the WiserReview dashboard.

This dashboard is your control center, where you can manage all aspects of your review management. It provides a clear overview of your review collection, moderation, and display processes.

WiserReview is Google review management software that collects, moderates, and displays your Google reviews in one place.

Here’s how to bring your Google reviews in and put them on your site.

From the dashboard:

Go to → Manage review section and click on the “Import” button.

From the list, choose “Google” to pull reviews from your Business Profile, “Google Place” for a public listing, or “Import Reviews via CSV”.

Once done, you have a review showing in the manage review section.

Now let’s go to the “Widget” section.

Here, you have a wide range of widgets to choose from. Click “Manage” or “Add widget” on the one you need.

Carousels, sliders, trust badges, and review walls all work with Google reviews.

For example, pick the “Review wall” widget.

This widget displays a dynamic wall of your Google reviews, creating a visually appealing and trustworthy display for your potential customers. And yes, we use WiserReview’s Google review widget for this purpose.

Once you open the widget, you can see the widget customization dashboard. In it, click on “Filter”.

In it, select the “Review source” as Google review or CSV.

Now your review appears on the widget, and you can easily customize the widget to match your brand’s style.

Use the style settings to match the widget to your site’s colors and fonts.

Now, once it’s done, click “Install” and pick your platform, or use the Custom tab for any other site.

• Platform tabs: WooCommerce, BigCommerce, Squarespace, PrestaShop, Ecwid, and Shift4Shop each have their own install steps.
• Custom: add the pixel code to your site once, then paste the widget code where the reviews should appear.

Now the widget is live and ready to build trust and drive conversions.

We use the same widget on the WiserReview and WiserNotify sites.

Here is an example of it:

WiserReview also handles the rest of your Google review work.

WiserReview can:

1. Automated Review Collection

Create a smart Google review form with the following setup:

• Set up your Google review link.
• Add buttons for easy interaction.
• Send the same request to every customer. Google’s review policy doesn’t allow asking only happy customers for reviews.

WiserReview simplifies the process of requesting Google reviews, automating personalized requests via email, SMS, or other messaging channels, making it easier for businesses to collect reviews.

Integrate the review form link with your existing POS, email, and SMS systems.

You can also post new sales data to the WiserReview webhook API to automate the process. That way, review requests go out through the channels you already use.

2. Centralized Review Management

• Review Aggregation: WiserReview aggregates reviews from various platforms (Google Reviews, Yelp, Facebook, etc.), bringing them into one central dashboard. This helps businesses track their reviews and see insights in real-time.
• Review Monitoring: The platform notifies businesses whenever a new review is posted, allowing them to stay up-to-date with feedback.
• AI reply: WiserReview helps businesses respond to customer reviews automatically with AI.

3. AI-powered review display and sharing

• Automatically select positive sentiment reviews.
• Publish them live on your site.
• Convert these reviews into graphics and post them on your social media channels.

This enhances customer trust and promotes positive feedback across platforms.

Embed Google Reviews on HubSpot

Adding Google Reviews to your HubSpot site can be done using custom modules or third-party tools. Here’s how:

Steps to Embed Google Reviews on HubSpot

1. Select a Review Widget: Choose a tool like Elfsight, EmbedSocial, or Wisernotify.
2. Generate Embed Code: Connect your Google My Business account, customize the review widget, and generate the embed code.
3. Add Code to HubSpot:
   • Log in to your HubSpot CMS.
   • Navigate to the page editor where you want the reviews displayed.
   • Add an HTML module to the desired section.
   • Paste the embed code into the HTML module.
4. Preview and Publish: Verify that the reviews appear correctly, then publish your changes.

Best Places to Show Google Reviews on HubSpot

Strategically placing Google Reviews on your HubSpot site ensures maximum visibility and impact. Here are the best locations:

1. Homepage

• Why: The homepage is often the first interaction visitors have with your brand.
• How: Use a slider or grid to display top reviews prominently.
• Example: Highlight customer feedback that emphasizes satisfaction and quality.

2. Product or Service Pages

• Why: Prospects evaluating specific offerings need assurance.
• How: Embed reviews near product descriptions or call-to-action buttons.
• Tip: Feature reviews that address key benefits or solve common pain points.

3. Contact Page

• Why: Visitors on the contact page are close to converting.
• How: Add a snippet of positive reviews near your contact form to encourage action.

4. Footer Section

• Why: Footers provide consistent visibility across all pages.
• How: Include a brief summary of top reviews with a link to “Read All Reviews.”

5. About Us Page

• Why: This page builds trust by sharing your brand’s story and values.
• How: Highlight reviews that align with your mission and customer-centric approach.

Other Ways to Add Google Reviews to HubSpot

If embedding widgets isn’t suitable, consider these alternative methods for showcasing reviews on your HubSpot site:

1. Static Screenshots

How:

• Take screenshots of standout Google Reviews.
• Upload them as images in a “Testimonials” section.

Pros:

• Simple and quick to implement.
• Highlights specific customer feedback effectively.

Cons:

• Static and requires manual updates.
• No SEO benefits from screenshots.

2. Third-Party Review Tools

Recommended Tools:

• Elfsight: Provides customizable widgets for Google Reviews.
• EmbedSocial: Syncs directly with your Google My Business account.
• Wisernotify: Displays dynamic, real-time reviews.

Pros:

• Dynamic updates keep reviews fresh.
• Easy to customize and integrate with HubSpot.

Cons:

• Subscription fees may apply.
• Relies on external services.

3. API Integration

How:

• Use Google’s Places API to fetch and display reviews dynamically.

Pros:

• Fully customizable and integrates seamlessly with HubSpot.
• Real-time updates.

Cons:

• Requires developer expertise.
• Potential API costs.

All your Google reviews in one place

Collect Google reviews, manage every response, and display them where they matter most.

Try WiserReview Today

3 Google Review Mistakes on HubSpot Websites

Avoid these common errors to ensure your Google Reviews strategy is effective:

1. Ignoring Negative Reviews

• Impact: Omitting or ignoring negative feedback can appear disingenuous.
• Solution: Respond professionally and display a balanced mix of reviews.

2. Overloading Pages with Too Many Reviews

• Impact: An excessive number of reviews can overwhelm visitors and clutter your design.
• Solution: Showcase the most relevant and impactful reviews for clarity.

3. Using Fake Reviews

• Impact: Inauthentic reviews damage credibility and may result in penalties from Google.
• Solution: Encourage genuine feedback from real customers to maintain trust.

Wrap Up

Adding Google Reviews to your HubSpot website is a powerful way to boost trust, enhance engagement, and increase conversions.

By embedding reviews strategically and leveraging the right tools, you can create a compelling site that resonates with your audience. Start integrating Google Reviews today to elevate your HubSpot site’s performance and credibility.

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