HubSpot websites are known for their sleek design and marketing automation capabilities. However, without visible trust signals, even the most well-optimized site can struggle to convert leads into customers.
Visitors to your HubSpot site may hesitate to engage with your business if they lack confidence in your product or service. Without visible testimonials or social proof, they could leave your site without taking action.
Embedding Google Reviews on your HubSpot website adds credibility, builds trust, and helps convert visitors into loyal customers by showcasing real, verified feedback.
Why Add Google Reviews to HubSpot?
Google Reviews provide a layer of authenticity and social proof that can enhance your HubSpot site’s effectiveness. Here’s why they’re crucial:
1. Boosts Credibility and Trust
- Verified Feedback: Google Reviews come from real users, making them highly trustworthy.
- Instant Assurance: Displaying positive reviews reassures visitors of your reliability.
2. Improves SEO Performance
- Search Rankings: User-generated content like reviews improves your website’s ranking potential.
- Rich Snippets: Displaying star ratings in search results increases click-through rates.
3. Drives Conversions
- Social Proof: Reviews validate your claims, making prospects more likely to convert.
- Overcomes Objections: Genuine feedback addresses concerns and builds confidence.
4. Increases Engagement
- Interactive Content: Reviews encourage visitors to engage and explore further.
- Customer Connection: Highlighting customer feedback demonstrates that you value their opinions.
5. Differentiates Your Brand
- Unique Content: Google Reviews provide fresh, user-generated content that sets you apart.
- Competitive Edge: Showcase authentic experiences to outshine competitors.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Google Reviews to HubSpot
Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.
WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.
- Wall of Love: A grid-style display to show all your reviews in one place.
- Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.
2. Real-Time Updates
Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.
3. Easy-to-Use Interface
No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.
4. Quick Integration
WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.
5. Bonus Social Proof Features
Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.
FOMO widgets:
Adding Google Reviews with WiserNotify
Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:
Step 1: Log in to WiserNotify
- Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.
Step 2: Connect Your Google Account
- Navigate to the Integrations tab.
- Find and select Google Reviews from the list of available integrations.
- Log in with your Google account and grant the necessary permissions to access your reviews.
Once you click on that, you’ll see this:
Step 3: Customize Your Review Wall
After clicking, you’ll see the customization options:
- Adjust the colors, fonts, and layout to match your website’s branding.
- Decide how many reviews to display and whether to show reviewer names and dates.
- Preview your widget to ensure it looks perfect.
Step 4: Save and Copy Embed Code
- Once you’re satisfied with your widget design, click Save and copy the provided embed code.
That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.
If you want to show google review a floating notfiication popup then follow this step
Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:
Then you’ll see many options to customize to your website or brand:
Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.
Embed Google Reviews on HubSpot
Adding Google Reviews to your HubSpot site can be done using custom modules or third-party tools. Here’s how:
Steps to Embed Google Reviews on HubSpot
- Select a Review Widget: Choose a tool like Elfsight, EmbedSocial, or Wisernotify.
- Generate Embed Code: Connect your Google My Business account, customize the review widget, and generate the embed code.
- Add Code to HubSpot:
- Log in to your HubSpot CMS.
- Navigate to the page editor where you want the reviews displayed.
- Add an HTML module to the desired section.
- Paste the embed code into the HTML module.
- Preview and Publish: Verify that the reviews appear correctly, then publish your changes.
Best Places to Show Google Reviews on HubSpot
Strategically placing Google Reviews on your HubSpot site ensures maximum visibility and impact. Here are the best locations:
1. Homepage
- Why: The homepage is often the first interaction visitors have with your brand.
- How: Use a slider or grid to display top reviews prominently.
- Example: Highlight customer feedback that emphasizes satisfaction and quality.
2. Product or Service Pages
- Why: Prospects evaluating specific offerings need assurance.
- How: Embed reviews near product descriptions or call-to-action buttons.
- Tip: Feature reviews that address key benefits or solve common pain points.
3. Contact Page
- Why: Visitors on the contact page are close to converting.
- How: Add a snippet of positive reviews near your contact form to encourage action.
4. Footer Section
- Why: Footers provide consistent visibility across all pages.
- How: Include a brief summary of top reviews with a link to “Read All Reviews.”
5. About Us Page
- Why: This page builds trust by sharing your brand’s story and values.
- How: Highlight reviews that align with your mission and customer-centric approach.
Other Ways to Add Google Reviews to HubSpot
If embedding widgets isn’t suitable, consider these alternative methods for showcasing reviews on your HubSpot site:
1. Static Screenshots
How:
- Take screenshots of standout Google Reviews.
- Upload them as images in a “Testimonials” section.
Pros:
- Simple and quick to implement.
- Highlights specific customer feedback effectively.
Cons:
- Static and requires manual updates.
- No SEO benefits from screenshots.
2. Third-Party Review Tools
Recommended Tools:
- Elfsight: Provides customizable widgets for Google Reviews.
- EmbedSocial: Syncs directly with your Google My Business account.
- Wisernotify: Displays dynamic, real-time reviews.
Pros:
- Dynamic updates keep reviews fresh.
- Easy to customize and integrate with HubSpot.
Cons:
- Subscription fees may apply.
- Relies on external services.
3. API Integration
How:
- Use Google’s Places API to fetch and display reviews dynamically.
Pros:
- Fully customizable and integrates seamlessly with HubSpot.
- Real-time updates.
Cons:
- Requires developer expertise.
- Potential API costs.
3 Google Review Mistakes on HubSpot Websites
Avoid these common errors to ensure your Google Reviews strategy is effective:
1. Ignoring Negative Reviews
- Impact: Omitting or ignoring negative feedback can appear disingenuous.
- Solution: Respond professionally and display a balanced mix of reviews.
2. Overloading Pages with Too Many Reviews
- Impact: An excessive number of reviews can overwhelm visitors and clutter your design.
- Solution: Showcase the most relevant and impactful reviews for clarity.
3. Using Fake Reviews
- Impact: Inauthentic reviews damage credibility and may result in penalties from Google.
- Solution: Encourage genuine feedback from real customers to maintain trust.
Wrap Up
Adding Google Reviews to your HubSpot website is a powerful way to boost trust, enhance engagement, and increase conversions.
By embedding reviews strategically and leveraging the right tools, you can create a compelling site that resonates with your audience. Start integrating Google Reviews today to elevate your HubSpot site’s performance and credibility.
