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11 Essential Free WordPress Plugin for Every Website in 2024

Do you have a WordPress website and struggle to enhance your conversion rate? Want to grow your WordPress website without spending lots of money?

So, you’ve come to the right place! Without delay, let’s begin!

Lower conversion rates are a dreadful sight to see for every business. Regarding performance & sales, WordPress CRO plugins are dependable, ensuring the best possible conversion.

However, if you’ve ever worked to customize or configure a WordPress site, you understand how hard it is to pick the right WordPress plugin among the many options available.

So, if you’re hunting for the perfect WordPress plugins for your site, don’t worry!

We’ve compiled a list of our 11 free WordPress plugins to help you take your business to the next level!

These plugins for company websites can help capture visitors’ attention, improve your SEO rankings, and boost sales.

10+ Free WordPress Plugins To Drive Traffic and Conversion Rate

Take a look at our comprehensive list below to get started with an excellent and profitable company website in minutes:

Free WordPress SEO Plugins

One of the most effective ways to drive visitors to your website is through SEO. The plugins listed below will assist you in staying on top of your SEO game so that you may enhance and boost the number of visitors to your website.

1. Yoast SEO

With over 5 million active installs, Yoast SEO is among the top WordPress SEO plugins. It is a free plugin that provides nearly all of the functions needed to optimize your website.

Yoast SEO also checks your website content for readability and keywords, helping you to strike a balance between quality content and SEO.

This plugin gives ideas for improving your blog’s structure and content. Yoast notifies you of parts of SEO that you would otherwise neglect or forget, such as providing metadata and internal linking.

It provides valuable information and alerts you to concerns such as duplicate content, empty alt tags, etc.

Therefore, it keeps the relevancy of the web page content while providing practical On-Page SEO suggestions.

Furthermore, it will assist you in preventing 404 issues, optimizing sites for social sites, linking sites to Google Search Console, creating sitemaps, and more.

2. All in One SEO

All in One SEO is the most effective WordPress SEO plugin. It’s simple, powerful, and can help you strategically enhance your ranks.

AIOSEO provides you with 100% control over your WordPress SEO. It has over 2 million users who adore the simple interface and absence of SEO “jargon.”

You can perform site audits using AIOSEO to assess how healthy your present site is and where adjustments should be made. You may customize meta descriptions, title tags, and more on an individual page.

Also read: Top 5 SEO Techniques To Grab The Right Traffic For Your Blog

Free WordPress Plugins to Increase Website Speed

If you do not want people to leave your website, ensure it is fast and loads rapidly. According to some research, 83 percent of visitors anticipate a web page to load in three seconds or less, and more than 40% of visitors quit a web page if it takes longer. A sluggish website implies reduced visitors, fewer page views, a low conversion rate, and less revenue.

3. WP Fastest Cache

WP Super Cache is the most popular plugin in the WordPress plugin directory. It is a caching-focused speed plugin for WordPress, and it has a beautiful range of well-balanced features with ease of use.

You need to download, activate and go through the options. After that, press the save button, and you’re ready.

It is easy to specify cache expiration periods for certain URL strings.

Even better, this plugin is used by over a million people and has excellent evaluations on

It’s a simple plugin with fewer functionalities. If you have fewer options, it implies they give the greatest customization out of the box, and you’ll have to fiddle with the configuration if you want anything more complicated.

4. Fast Velocity Minify

Fast Velocity Minify is designed for both developers and experienced users. It aids in compressing your website’s CSS, JS, and HTML, allowing it to load more quickly than previously.

If you’re a primary WordPress user, you may still utilize this incremental plugin; go to the settings page after enabling it.

Fast Velocity Minify is a plugin emphasizing minification while allowing expert users to fine-tune various variables to meet their needs.

Also, there is a “Pro Optimization” settings page with even more complex choices, with the caution that you should only mess with these settings if you’re a developer who knows what you’re doing.

It has a 4.8-star rating on WordPress right now.

Free WordPress Plugins for Monitoring Site Performance

A WordPress website health monitor keeps track of your site’s functionality and notifies you if anything goes wrong with its performance or stability. So you can deal with them before anybody else does.

Here are some dependable WordPress plugins for checking your site’s performance:

5. JetPack

With more than 4 million active users, Jetpack is among the most prominent WordPress Plugins available. It is a freemium plugin that provides many features in a single package.

Monitoring is one of Jetpack’s multiple touchpoints, allowing you to track your WordPress site’s uptime along with performance improvement. It notifies you through email if your website is unavailable and when backup comes with the measured time.

Navigate to the plugin’s Settings, specify the options, input your email address, and get notifications about your site’s uptime and downtime, performance, security status, and visitor analytics.

6. MonsterInsights Lite

MonsterInsights Lite makes integrating your WordPress website to your Google Analytics account a breeze. You may use it to track how people reach your website and what they do once they’re there.

You may use this information to capitalize on what your prospective customers enjoy to keep them returning for even more.

When making content decisions for your website, the information acquired through monitoring might be helpful.

Free WordPress Form builder plugin

Whether it’s a contact form or a newsletter subscription form, a form plays a vital role on a business website. Using a solid free form builder may also dramatically increase the growth of your website. Here are the free-form builder plugins:

7. WPForms

WPForms is a simple form builder for WordPress websites. It’s recognized as the most beginner-friendly contact form plugin accessible since you can build and maintain intuitive forms in minutes without needing to write any code or hire a developer.

WPForms is also the most popular WordPress form builder, with over 5 million active installs and 10,000 5-star ratings.

Additional form builder plugins are:

Free WordPress Social Proof Plugins

Using Social Proof and FOMO is an excellent technique to attract visitors and turn them into buyers.

The objective is to show visitors other customers’ behaviors to develop trust and generate urgency, encouraging them to take action.

Visitors are more likely to buy your offerings if you show them a notification that someone has purchased them.

It’s better to build urgency by displaying time-sensitive offers to encourage people to buy sooner.

Check out the finest social proof WordPress plugins to help you sell even more earn more consumers.

8. Wisernotify

Wisernotify is the most effective social proof & FOMO plugin for business websites. It boosts trust, conversion rate, and sales by showing appealing social proof alerts on your website.

You can install the social proof app and start receiving ready-to-use social proof alerts with just one click.

✓ Build trust & credibility with live visitor notifications

Show real-time purchase data to boost confidence

✓ Increase number of sign-ups with conversion notifications

✓ Show Facebook, Google & other platform reviews

✓ Show sales into notifications

Make announcements of upcoming events

✓ Create urgency with timer widget and limited-time discounts

✓ Show of your social media following

Additional Social Proof plugins include:

Related: 50+ real examples of social proof

Free WordPress Plugins to embed social media feed

Using a social feed plugin, you may quickly incorporate stuff from many social platforms into your website, which helps increase engagement and conversions.

Integrating social feeds into websites is a widespread trend, so look at the list of the finest and FREE social feed WordPress plugins below.

9. Smash Balloon

The nicest WordPress social media feeds plugin is Smash Balloon.

It’s simple to use and packs a punch when displaying social media material on your site.

But what sets this plugin apart is ensuring your Facebook and Instagram integrated posts operate flawlessly.

Smash Balloon, fortunately, has its API key registered with Facebook or Instagram. You can also make as many social feeds as you want with Smash Balloon.

It’s not just that; you can start live videos from your feeds in real-time.

Similar plugins for social media feed integration,

Free A/B testing Tools for WordPress Site

If you manage a commercial website, you must test the modifications before implementing them on your live site. Your website’s performance and conversion rate may suffer if something goes wrong.

Split testing (A/B testing) is essential to attract more visitors and perhaps customers. That is something we can assist you with. Let’s have a look at A/B testing plugins for WordPress.

10. Google Optimize

This plugin, formerly known as Google Content Experiments, makes it easier for you to take the A/B test and the Multivariate test. Google Optimize is compatible with many websites and is now connected with Google Analytics, making it ideal for testing and data collection.

It also comes with extensive data monitoring, an activity log, experimental scheduling, and a responsive visual editor to ensure your experience and testing go as smoothly as possible.

Although there is a commercial version of this, the free version can meet your testing needs and more. A/B testing using Elementor and Google Optimize is covered in detail in our article.

Like A/B testing plugins for better performance,

Also read: Top 8 A/B Testing Plugins for WordPress in 2023

Free WordPress Popup Plugins

If you are building a new website, remember that pop-ups have still been used to increase online conversion rates.

This is why you should think about some of the top WordPress pop-up plugins for your website.

Explore a few top plugins, analyze their functionality, and decide which would fit your website well. Check out the following WordPress pop-up plugins.

Related Post: 7 Best Paid and Free WordPress Popup Plugins

11. Pop-up Maker

Pop-up Maker is the most effective free WordPress pop-up plugin. It has around 400,000 active installations and a 5-star rating.

This is due to the enormous number of functions it provides. This plugin supports many layouts, including slide-outs, floating sticky, notifications, loading screens, and, most significantly, opt-in form pop-ups.

This pop-up plugin has no limitations, according to the plugin website.

If you’re seeking the best pop-up plugin for WordPress, look no further.

Popup Builder, WP Popups, and Poptin are among the best pop-up builder plugins for WordPress.

Must read: How to Use Social Proof Notifications on the WordPress Site

Final Thoughts

And with that, we’d like to wrap our comprehensive list of 10+ free WordPress plugins for online businesses. We hope this article was helpful in choosing the best option for your website to improve leads, conversion rates, and sales.

Now, it’s time to take action now that you know what plugins can help you get higher investment returns.

If you haven’t utilized a conversion optimization plugin before, give one of them a shot and reap the rewards.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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