Squarespace offers sleek and professional templates for websites, but even the most visually appealing site can struggle to convert visitors without trust signals. Establishing credibility is key to driving engagement and sales.
Visitors may hesitate to engage with your Squarespace site if they lack assurance of your business’s reliability. Without social proof, they might abandon your site for a competitor that prominently displays customer feedback.
Embedding Google Reviews on your Squarespace website provides authentic customer feedback that builds trust, improves credibility, and increases conversions.
Why Add Google Reviews to Squarespace?
Google Reviews are an invaluable tool for enhancing trust and engagement. Here’s why they’re a must-have for your Squarespace website:
1. Establishes Trust Instantly
- Authenticity: Google Reviews come from verified users, making them credible.
- First Impressions: Featuring reviews prominently reassures visitors about your business’s quality and reliability.
2. Boosts SEO Performance
- Search Visibility: User-generated content like reviews contributes to improved search engine rankings.
- Rich Snippets: Displaying star ratings in search results enhances click-through rates and website traffic.
3. Increases Conversion Rates
- Social Proof: Reviews validate your products or services, encouraging visitors to take action.
- Overcomes Hesitation: Positive feedback addresses concerns and builds confidence.
4. Enhances Engagement
- Interactive Content: Reviews encourage visitors to explore further and engage with your site.
- Customer Loyalty: Highlighting reviews fosters trust and repeat business.
5. Differentiates Your Website
- Dynamic Content: Regularly updated reviews keep your site fresh and engaging.
- Competitive Advantage: Displaying reviews sets your Squarespace site apart from competitors.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Google Reviews to Squarespace
Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.
WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.
- Wall of Love: A grid-style display to show all your reviews in one place.
- Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.
2. Real-Time Updates
Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.
3. Easy-to-Use Interface
No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.
4. Quick Integration
WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.
5. Bonus Social Proof Features
Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.
FOMO widgets:
Adding Google Reviews with WiserNotify
Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:
Step 1: Log in to WiserNotify
- Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.
Step 2: Connect Your Google Account
- Navigate to the Integrations tab.
- Find and select Google Reviews from the list of available integrations.
- Log in with your Google account and grant the necessary permissions to access your reviews.
Once you click on that, you’ll see this:
Step 3: Customize Your Review Wall
After clicking, you’ll see the customization options:
- Adjust the colors, fonts, and layout to match your website’s branding.
- Decide how many reviews to display and whether to show reviewer names and dates.
- Preview your widget to ensure it looks perfect.
Step 4: Save and Copy Embed Code
- Once you’re satisfied with your widget design, click Save and copy the provided embed code.
That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.
If you want to show google review a floating notfiication popup then follow this step
Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:
Then you’ll see many options to customize to your website or brand:
Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.
Embed Google Reviews on Squarespace
Adding Google Reviews to Squarespace can be achieved using widgets or custom code. Here’s how:
Steps to Embed Google Reviews on Squarespace
- Choose a Review Widget: Use tools like Elfsight, EmbedSocial, or Wisernotify to generate a review widget.
- Generate Embed Code: Connect your Google My Business account, customize the widget, and generate the embed code.
- Add Code to Squarespace:
- Log in to your Squarespace account and open the page editor.
- Add a “Code Block” to the section where you want the reviews displayed.
- Paste the embed code into the block.
- Save and Publish: Save your changes and publish your site to ensure the reviews display correctly.
Best Places to Show Google Reviews on Squarespace
Strategic placement of Google Reviews ensures maximum visibility and impact. Here are the best locations to display them:
1. Homepage
- Why: The homepage is often the first point of interaction for visitors.
- How: Use a carousel or grid to showcase top reviews prominently above the fold.
- Example: Highlight testimonials that emphasize customer satisfaction and product quality.
2. Product or Service Pages
- Why: Visitors evaluating specific offerings benefit from relevant feedback.
- How: Embed reviews near product descriptions or “Add to Cart” buttons.
- Tip: Filter reviews to display those relevant to the product or service being showcased.
3. Contact Page
- Why: Visitors on the contact page are likely close to converting.
- How: Include a concise widget summarizing positive feedback near your contact form.
4. Footer Section
- Why: The footer appears across all pages, providing consistent visibility for reviews.
- How: Display a snippet of top reviews with a link to “Read All Reviews.”
5. About Us Page
- Why: This page helps build trust by sharing your brand’s story and values.
- How: Highlight reviews that align with your mission and customer-centric approach.
Other Ways to Add Google Reviews to Squarespace
If embedding widgets isn’t suitable, consider these alternative methods:
1. Static Screenshots
How:
- Take screenshots of standout Google Reviews.
- Upload them as images in a “Testimonials” section or page.
Pros:
- Quick and simple to implement.
- Highlights specific customer feedback effectively.
Cons:
- Static and requires manual updates.
- No SEO benefits from screenshots.
2. Using Third-Party Tools
Recommended Tools:
- Elfsight: Provides customizable Google Review widgets.
- EmbedSocial: Syncs directly with Google My Business reviews.
- Wisernotify: Displays dynamic, real-time reviews.
Pros:
- Dynamic updates keep reviews fresh.
- Easy integration with minimal coding.
Cons:
- Subscription fees may apply.
- Relies on external services.
3. API Integration
How:
- Use Google’s Places API to fetch and display reviews dynamically.
Pros:
- Fully customizable and real-time updates.
- Seamlessly integrates with Squarespace.
Cons:
- Requires developer expertise.
- Potential costs for API usage.
3 Google Review Mistakes on Squarespace Websites
Avoid these common pitfalls to ensure your Google Reviews strategy is effective:
1. Ignoring Negative Reviews
- Impact: Omitting or ignoring negative feedback may appear disingenuous.
- Solution: Respond professionally to criticisms and showcase a balanced mix of reviews.
2. Overloading Pages with Too Many Reviews
- Impact: An excessive number of reviews can overwhelm visitors and clutter your design.
- Solution: Display the most relevant and impactful reviews for clarity.
3. Using Fake Reviews
- Impact: Inauthentic reviews damage credibility and can lead to penalties from Google.
- Solution: Encourage genuine feedback from real customers to maintain trust.
Wrap Up
Adding Google Reviews to your Squarespace website is a powerful way to build trust, enhance engagement, and increase conversions.
By embedding reviews strategically and leveraging the right tools, you can create a compelling online presence that resonates with your audience. Start showcasing your Google Reviews today to boost your Squarespace site’s credibility and performance.
