How to Add Google Reviews to Squarespace (2026)

Squarespace doesn’t have a Google reviews block. To show your Google reviews on a Squarespace site, you connect your Google Business Profile to a review tool, build a widget and paste its code into a Code Block.
Done with WiserReview, the reviews stay in sync. New ones appear on your site without you opening the editor again.
Below are the eight steps with screenshots, the plan you need, where the reviews work best and what to check if they don’t show.
How to Add Google Reviews to Squarespace
You’ll switch between two screens: the WiserReview dashboard and your Squarespace editor. Start a 7-day free trial, then check two things before step one.
- Your Squarespace plan: Code Blocks only run scripts on the Core, Plus or Advanced plan.
- Google access: you’ll need to sign in with a Google account that manages your Business Profile.
The video walks through the whole setup, from the Google connection to the live page. The written steps follow it.
Step 1: Connect Your Google Profile

- In WiserReview, go to Manage Reviews and click Import Reviews.
- Under 3rd Party Platforms, find Google and click Integration.
- Click Login with Google.
- Sign in with the account that manages your Business Profile.
- Allow WiserReview to access your Google reviews.
Step 2: Check the Sync Is On

- Find your profile under Account details.
- Make sure the Active toggle is on.
- Leave it on so new Google reviews keep syncing.
Don’t manage the profile yourself? Pick Google Place in the same list, search your business name as it appears on Google Maps, name the connection and click Create.
Step 3: Open the Wall of Love Widget

- Click Widgets in the left sidebar.
- Find Wall of Love.
- Click Configure.
Step 4: Filter to Google and Style It

- Open Filter Reviews in the left panel.
- Set the review source to Google.
- Match the colors, layout and cards to your Squarespace theme.
- Click Install when the preview looks right.
Step 5: Copy the Squarespace Codes

- Switch to the Squarespace tab.
- Copy the pixel code in the first box, unless it’s already on your site.
- Copy the script in the second box.
- Keep the widget code in the third box for step 7.
Step 6: Paste Scripts in Code Injection

- In Squarespace, go to Website, then Pages.
- Open Custom Code and click Code Injection.
- Paste the pixel and the script into the Footer field.
- Click Save.
Step 7: Add a Code Block to the Page

- Open the page where the reviews should go and click Edit.
- Add a section, or click Add Block inside an existing one.
- Choose Code.
- Set Mode to HTML.
- Paste the widget code from the third box.
- Click Save.
Step 8: Publish and Check the Page

- Open the live page in a private browser window.
- Check that your reviews load with the Google icon on each card.
- Look at it on your phone, too.
The screenshot above is the same Wall of Love widget running on the WiserNotify site. For product reviews on store pages, see how to add reviews to Squarespace.
Your Google reviews, live on Squarespace
Connect your Business Profile once and new reviews show up on their own.
Where to Show Google Reviews on Squarespace

Google reviews do the most work where people decide to call, book or buy. A wall at the bottom of the About page rarely gets seen.
- Below the homepage hero: new visitors see proof before they scroll away.
- Next to the booking or quote button: on service pages, put a short carousel right beside the action.
- On the contact page: a few recent reviews make the form feel less of a gamble.
- On a dedicated reviews page: a full Wall of Love that you can link from your menu and emails.
Squarespace checkout pages don’t accept custom code, so keep the widget on pages before checkout.
Google Reviews Not Showing on Squarespace?

Most blank widgets come down to one of these.
- Basic plan: Squarespace only runs JavaScript in Code Blocks on Core, Plus and Advanced, so the code does nothing on Basic.
- Wrong Code Block mode: if Mode is set to CSS or JavaScript, Squarespace prints the code as text. Switch it to HTML.
- Pixel missing: the widget code needs the pixel and script in the Code Injection footer. Check they saved.
- Sync switched off: if the Active toggle is off, no Google reviews reach the widget.
- Filtered out: a rating or source filter can hide everything. Clear the filters, then add them back one by one.
Still blank? Test in a private window to rule out caching, then ask WiserReview’s live chat.
Reviews that match your Squarespace theme
Carousels, walls and badges you can style without touching CSS.
Getting More Google Reviews to Show

A widget with four reviews looks thin. The fix is a steady ask, sent the same way to every customer.
- Ask after every job or order: send your Google review link by email, SMS, WhatsApp or a printed QR code.
- Ask everyone: Google’s policy doesn’t allow sending the request only to customers you expect to be happy.
- Reply to what comes in: answers to old reviews show new visitors you’re listening. These Google review response examples help with the tone.
Short on wording? Borrow from these review request message templates.
Collect and show reviews in one place
Requests by email, SMS, WhatsApp and QR, with a 7-day free trial.
Wrap Up
Adding Google reviews to Squarespace comes down to one connection and two pieces of code. Once the sync is on, the widget keeps itself current.
Start with the page that gets the most visitors, check it on your phone, and add the next spot once that one is working.
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Frequently Asked Questions
Does Squarespace have a built-in Google reviews block?
No. Squarespace has no native Google reviews block, so you add them with a review widget pasted into a Code Block.
Which Squarespace plan do I need to add Google reviews?
The Core, Plus or Advanced plan. Squarespace only runs JavaScript in Code Blocks and Code Injection on those plans.
Will new Google reviews show up automatically?
Yes. Once your Business Profile is connected and the sync is active, new reviews flow into the widget on their own.
Can I choose which Google reviews appear?
Yes. The widget filters by rating, tag or keyword, though a mix of reviews looks more believable to visitors.
Can I add Google reviews to Squarespace for free?
Squarespace has no free built-in option. WiserReview starts with a 7-day free trial so you can set it up and test it first.
Why aren't my Google reviews showing on Squarespace?
Usually the Code Block is not set to HTML mode, the site is on the Basic plan, or the pixel is missing from Code Injection.

Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.