4 Quick Hacks to Add Google Reviews on Squarespace

Want to add Google reviews on Squarespace to build trust and credibility with your website visitors instantly?

Even the most polished Squarespace site can struggle to convert potential customers if they don’t see evidence of your business’s reliability.

Without readily available social proof, they might hesitate and look elsewhere.

Fortunately, there are 4 quick hacks you can implement right now to seamlessly integrate your positive Google Reviews and turn those hesitations into confident conversions.

Why Add Google Reviews Widget to Squarespace?

Google Reviews are like online recommendations from your customers. Adding them to your Squarespace website can really help your business.

Here’s why it’s a good idea:

1. Builds Trust Right Away

When people visit your website, they want to know if you’re reliable.

Real Opinions: Google Reviews come from actual customers, so they feel honest and trustworthy. This helps new visitors feel more comfortable with your business.

Good First Impression: Seeing good reviews early on tells people that others have had positive experiences with you. This makes them more likely to trust you from the start.

2. Helps People Find You Online

Google Reviews can also make it easier for people to find your website on search engines like Google.

Better Search Results: When customers write about your business in their reviews, it can help your website show up higher in search results for relevant words.

Eye-Catching Search Listings: Google sometimes shows star ratings from reviews right in the search results. This makes your listing stand out and encourages more people to click on your site.

3. Gets More Customers

Ultimately, you want more people to buy from you or use your services. Google Reviews can help with that.

Proof That You’re Good: Positive reviews show potential customers that your products or services are good. This makes them more likely to buy from you.

Makes People Feel Sure: Reading good reviews can answer people’s questions and make them feel more confident about choosing your business.

4. Makes Your Website More Interesting

Google Reviews can also make your website more engaging for visitors.

Keeps People Looking Around: Seeing good reviews can make people curious to learn more about what you offer.

Happy Existing Customers: Showing reviews reminds your current customers that they made a good choice, which can make them want to come back.

5. Makes You Stand Out

There are many websites out there. Google Reviews can help yours look better than the rest.

Always New Information: Google Reviews are updated regularly with new feedback. This keeps your website fresh and shows people what others are saying now.

Better Than the Competition: When people are comparing businesses, having good Google Reviews on your site can be the reason they choose you.

In short, putting Google Reviews on your Squarespace website is a simple way to show people you’re trustworthy, help them find you online, get more customers, make your site more interesting, and stand out from the crowd. It’s all about letting your happy customers speak for you!

How to Add Google Reviews to Squarespace

Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.

WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.

Here’s how WiserNotify makes it easier: 1. Customizable Widgets WiserNotify offers various widget options to match your store’s branding and layout:

• Wall of Love: A grid-style display to show all your reviews in one place.
• Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.

2. Real-Time Updates

Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.

3. Easy-to-Use Interface

No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.

4. Quick Integration

WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.

5. Bonus Social Proof Features

Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.

FOMO widgets:

Adding Google Reviews with WiserNotify

Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:

Step 1: Log in to WiserNotify

• Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.

Step 2: Connect Your Google Account

• Navigate to the Integrations tab.
• Find and select Google Reviews from the list of available integrations.
• Log in with your Google account and grant the necessary permissions to access your reviews.

Once you click on that, you’ll see this:

 

Step 3: Customize Your Review Wall

After clicking, you’ll see the customization options:

• Adjust the colors, fonts, and layout to match your website’s branding.
• Decide how many reviews to display and whether to show reviewer names and dates.
• Preview your widget to ensure it looks perfect.

Step 4: Save and Copy Embed Code

• Once you’re satisfied with your widget design, click Save and copy the provided embed code.

Here’s a real-life example of a Google reviews wall:

That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.

If you want to show google review a floating notfiication popup then follow this step

Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:

Then you’ll see many options to customize to your website or brand:

Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.

Embed Google Reviews on Squarespace

The most straightforward way to embed Google Reviews on your Squarespace site is by utilizing third-party widgets.

These services typically provide a simple interface to connect to your Google Business Profile (formerly Google My Business), customize the look and feel of the review display, and generate a code snippet that you can easily add to your Squarespace pages.

Here’s a general step-by-step process that applies to most Google Review widget providers (like Elfsight, EmbedSocial, Wisernotify, etc.):

Step 1: Choose a Google Review Widget Provider

Several reputable third-party services offer Google Review widgets. Consider the following factors when making your choice:

Features and Customization Options: Look for widgets that allow you to filter reviews (e.g., by star rating), customize the layout (grid, carousel, list), match your website’s branding (colors, fonts), and control the number of reviews displayed.

Ease of Use: The platform should be intuitive and easy to navigate, allowing you to connect your Google Business Profile and customize the widget without requiring coding knowledge.

Pricing: Most widget providers offer tiered pricing plans, often with free trials or basic free options with limited features. Evaluate your needs and budget accordingly.

Customer Support: Check for the availability of documentation, tutorials, and responsive customer support in case you encounter any issues.

Responsiveness: Ensure the widget is responsive, meaning it will adapt seamlessly to different screen sizes (desktops, tablets, and mobile devices).

Popular Google Review Widget Providers

Wisernotify: Focuses on social proof and is Known for its wide range of customizable widgets and user-friendly interface.

Step 2: Connect Your Google Business Profile

Once you’ve chosen a widget provider and signed up for an account (if necessary), the next step is to connect it to your Google Business Profile. This usually involves the following:

Locate the “Connect Google” or similar option within the widget provider’s dashboard.

You will likely be redirected to a Google login page. Sign in with the Google account associated with your Google Business Profile.

Grant the widget provider permission to access your Google Business Profile data. This is necessary for the widget to fetch your reviews.

Select the specific Google Business Profile location you want to display reviews from if you have multiple locations.

Step 3: Customize Your Review Widget

After successfully connecting your Google Business Profile, you can customize how your Google Reviews are displayed on your Squarespace website. Standard customization options include:

Layout: Choose from various layouts like grid, list, slider/carousel, badge, or floating button. Select the one that best fits the design and available space on your page.

Number of Reviews: Specify how many reviews you want to display initially. Some widgets offer options to load more reviews.

Filtering: Filter reviews based on star rating (e.g., show only 4-star and 5-star reviews) or keywords.

Sorting: Choose how to sort the reviews (e.g., most recent, highest rating, lowest rating).

Design and Styling: Customize the colors, fonts, button styles, and other visual elements to match your Squarespace website’s branding.

Review Snippet Length: Control how much of each review is displayed.

Call to Action: Some widgets allow you to add a button that directs users to your full Google Reviews page.

Take your time to explore the available customization options and preview how the widget will look on different devices.

Step 4: Generate the Embed Code

Once you’re satisfied with the customization of your Google Review widget, the provider will generate a unique embed code snippet. This code is typically in HTML or JavaScript.

Look for a button or section labeled “Get Code,” “Embed,” or similar.

Copy the provided code snippet to your clipboard. Make sure to copy the entire code.

Step 5: Add the Code to Your Squarespace Page

Now, you’ll need to add the embed code to the specific page on your Squarespace website where you want the Google Reviews to appear.

Log in to your Squarespace account and navigate to the page where you want to embed the reviews.

Enter Edit Mode for that page.

Click the “+” icon in the section where you want to add the reviews. This will open the block menu.

Search for and select the “Code” block. It’s usually located under the “Basic” or “More” section.

Paste the embed code that you copied from the widget provider into the text area of the Code block.

Important: Ensure that the “HTML” option is selected in the Code block editor (it’s usually the default).

Click “Apply” to save the Code block.

Save the changes to your page by clicking “Save” in the top left corner of the editor.

Publish your site or the specific page to make the changes live.

You should now see your embedded Google Reviews widget displaying on your Squarespace website.

Best Spots for Google Reviews on Your Squarespace Site

Putting your Google Reviews in the right places on your Squarespace website is key to getting the most out of them.

Adding them isn’t enough; you want people to see them when it matters most. Here’s what you should think about showing them:

Homepage: Making a Good First Impression

Your homepage is often the first thing people see. Showing good reviews here can quickly build trust. You could use a moving display of top reviews near the top of the page so people immediately see them.

Another idea is to have a special section like “What People Are Saying” with a few good Google Reviews that look good with your website’s style.

When you pick reviews for your homepage, try to show different things people liked, like how good your products are or how helpful your service is.

For example, if you have a bakery, imagine someone seeing great reviews right away about your tasty treats and friendly staff. That makes them want to look around more.

Product or Service Pages: Helping People Decide

People on your product or service pages are usually thinking about buying. Seeing good reviews here can help them make up their minds.

Try putting reviews right next to what you’re selling or the button to buy it. This gives them confidence right when they need it.

You could also have a separate tab or section for reviews on these pages so people can read more. If your review tool lets you try to show reviews about the specific product or service someone is looking at.

For instance, if you sell a face cream, it can be really helpful to show reviews from people who say it works well for their skin.

Contact Page: Feeling Good Before Reaching Out

When people visit your contact page, they’re often ready to ask questions or contact you. Showing some positive reviews here can make them feel even better about contacting you.

You could have a short display of good reviews near your contact form or phone number.

You can also add a link so they can see all your reviews. For example, if someone is considering hiring a web designer, seeing good reviews about their professional work can make them more likely to send a message.

Footer Section: Showing Trust on Every Page

Your footer is at the bottom of every page, so it’s a good place always to show that you’re trusted.

You could put a small badge or a quick summary of your good Google Review score in your website’s footer.

Also, add a clear link there to a page with all your Google Reviews so people can easily find more proof that you’re reliable no matter what page they’re on.

For example, an online store could always display its 4.8-star rating in the footer, reminding people it’s a well-liked business.

About Us Page: Sharing Your Story and Values

Your “About Us” page lets you talk about your business and connect with people. Including good reviews here can strengthen your story and show that your customers like what you stand for.

Try to show reviews that mention good experiences with your team, how you help customers or the good things people say about your business.

Pick reviews that match what you say is important to you.

For example, a clothing brand that cares about the environment could show reviews that praise its eco-friendly materials and good business practices.

Other Ideas:

Besides these main pages, you could also have small pop-up messages showing recent good reviews but don’t use these too much so they don’t bother people. Having a separate “Reviews” page with all your Google Reviews is also a great idea, and you can link to it from other places on your site.

Things to Keep in Mind:

Put reviews where they make the most sense for the page’s topic. Make sure the reviews look good with your website’s design.

Check that they look good on phones, too. Don’t put too many reviews on one page; pick the best ones.

While good reviews are great, showing a mix of feedback (and how you handle any issues) can build more trust.

By thinking about these best spots and putting your Google Reviews in the right places, you can really help people trust your Squarespace website, increase their interest, and ultimately attract more customers.

Remember to check how well your reviews are doing and change things if you need to!

Other Ways to Add Google Reviews to Squarespace

If you prefer not to use a review widget or are exploring more creative ways to showcase your Google Reviews on Squarespace, here are three simple yet effective methods. These don’t require coding knowledge and can be implemented with the built-in Squarespace tools.

1. Add a Dedicated Google Reviews Page Using Text & Images

Create a clean and styled page dedicated to your customer feedback. This method works well for businesses that want a testimonial-like layout but still use actual Google reviews.

How to Do It:

1. Go to your Google Business Profile and select reviews that best represent your brand.
2. Copy the review text manually.
3. Optionally, take a screenshot of the star rating or reviewer’s profile icon.
4. Log in to your Squarespace dashboard.
5. Create a new page and title it something like “What Customers Say” or “Client Feedback.”
6. Use Text Blocks to paste the review content.
7. Optionally, add Image Blocks next to the text for visual appeal (such as stars, profile icons, or a screenshot).
8. Use Spacer Blocks or layout blocks to keep everything neatly aligned.

Bonus Tip:

Add a “Read more on Google” button that links to your full Google Reviews page to build further trust.

2. Use the Image Carousel or Gallery Block to Highlight Review Screenshots

This is a great visual way to showcase your top Google Reviews without embedding anything. By using Squarespace’s Gallery Block, you can display multiple review screenshots in a sliding carousel or grid.

How to Do It:

1. Take clear screenshots of selected Google Reviews.
2. Crop the images so only the review content and star ratings are visible.
3. In Squarespace:
4. Navigate to the page where you want to display the reviews.
5. Add a Gallery Block or Image Carousel Block.
6. Upload your screenshots into the block.
7. Customize the layout (carousel, grid, slideshow) to fit your site’s style.
8. Optionally, add captions or alt text with the reviewer’s name and date.

Why It Works:

• Easy to implement with no external services.
• Keeps your site fast and clean.
• Great visual proof of credibility.

3. Embed a Google Maps Location with Review Preview

Your Google Business Profile is linked to a map location—and that location card often shows your average rating and review snippets. Embedding this map not only helps people find you but also subtly shows your positive feedback.

How to Do It:

1. Go to Google Maps and search your business name.
2. Click the “Share” button on your business map listing.
3. Click on the “Embed a map” tab.
4. Copy the provided HTML embed code.
5. Go to Squarespace and open the page where you want to show the map.
6. Add a “Code” Block and paste the embed code.
7. Save and publish the page.

Benefits:

• Shows your Google rating and business location at the same time.
• Adds local credibility, especially for service businesses or brick-and-mortar stores.
• Helps with local SEO and user trust.

3 Google Review Mistakes on Squarespace Websites

Adding Google Reviews to your Squarespace site is a powerful way to build credibility—but only if done right.

Many website owners unknowingly make mistakes that reduce the impact of their reviews or even hurt their trust factor.

Here are three common mistakes to avoid when adding Google Reviews to your Squarespace site, and what to do instead:

1. Ignoring Negative Reviews Completely

The Mistake:

Hiding or deleting all negative reviews in an effort to look flawless.

Why It’s a Problem:

Visitors today are savvy. A perfect 5-star record with no criticism can look suspicious or fake. It may actually lower trust instead of boosting it.

The Smarter Way:

Embrace transparency. If your widget tool (like WiserNotify) allows, display a mix of reviews—highlight the positives, but don’t completely erase constructive feedback. If there’s a negative comment, respond to it professionally on your Google Business Profile to show you care and resolve issues.

Tip: WiserNotify gives you control over which reviews to display (like only 4- and 5-star ones), but maintaining authenticity should always be the goal.

2. Overloading Pages with Too Many Reviews

The Mistake:

Flooding your page with every single review you’ve ever received.

Why It’s a Problem:

Too many reviews can overwhelm visitors, make your page look cluttered, and distract from your core message. It also affects page load speed and overall user experience.

The Smarter Way:

Curate your best reviews. Choose 5–10 powerful ones that highlight different strengths—like customer service, product quality, and speed of delivery. Tools like WiserNotify let you set a display limit, apply filters, or rotate reviews in a carousel format, so your reviews stay fresh without overloading the page.

Pro Tip: Strategically place reviews on pages where trust is critical—like product pages, checkout, or lead generation forms.

3. Using Fake or Inauthentic Reviews

The Mistake:

Adding made-up reviews or asking friends to write reviews without actually using your service.

Why It’s a Problem:

Google’s algorithms can detect suspicious review patterns, and customers can too. Getting flagged for fake reviews can lead to penalties or a loss of visibility in search results.

The Smarter Way:

Encourage real customers to leave honest feedback. After a sale or service, ask for a quick review via email or SMS. WiserNotify can display those genuine Google Reviews dynamically, keeping your reputation strong and believable.

Bonus: Consider linking directly to your Google Review form after a positive customer interaction to make leaving a review easy and frictionless.

Wrap Up

Your Squarespace site deserves more than just a great design—it needs proof that people trust your business.

Adding Google Reviews is one of the fastest ways to build credibility, boost engagement, and turn visitors into customers.

Whether you embed them using a dynamic tool like WiserNotify or showcase them manually, the key is to make your happy customers visible.

Start small, be authentic, and place reviews where they matter most.

Let your reviews speak—and sell—for you.

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