How to Add Reviews to Squarespace (2026 Guide)

To add reviews to Squarespace, connect your store to WiserReview, copy the review widget code, and paste it into Code Injection in your Squarespace settings.
Product reviews and star ratings then show up on every product page on their own, with no template editing.
Squarespace does have built-in product reviews on its commerce plans, but they're basic. They send one review request 14 days after fulfillment and can't show Google or Facebook reviews.
WiserReview adds reminders, photo and video reviews, and reviews from other sites. The setup below takes under five minutes.
Set Up WiserReview on Squarespace
Start a 7-day free trial of WiserReview, then follow the steps or watch the official setup video.
Step 1: Connect Your Squarespace Store

- Create your WiserReview account.
- Go to Automate and click Add automation.
- On the Squarespace card, click Configure, then Login with Squarespace.
Step 2: Choose Your Site and Allow

- Log in to your Squarespace account.
- Choose your site and click Allow. WiserReview only asks for read access to your orders and products.
- Your products import with their images and URLs, and your default widgets, review form, and review automation are set up.
If you add or update products later, go to Manage Reviews > Products and click Sync products.
Step 3: Pick a Review Widget

Go to Widgets to see every widget WiserReview offers:
- Product review sections and star rating widgets
- Wall of love, Q&A, and review stories
- Carousel and video carousel
- Trust badges, Facebook and Google review widgets, and floating reviews
Each one comes with several layouts and themes. Start with the Product Review Section and click Configure.
Step 4: Customize the Review Section

- Change the design, text, and colors.
- Check the live preview as you go.
- Click Update when you're done.
Step 5: Copy the Widget and Pixel Code

- Click Install and choose the Squarespace tab.
- Keep Generate product review schema selected. It adds rich snippets, so your star rating can show in Google search results.
- Copy the widget code and the pixel code below it.
Step 6: Open Code Injection

You don't have to edit any template. In Squarespace, go to Website > Pages > Custom Code > Code Injection.
Step 7: Paste Both Codes in the Footer

- Paste both codes into the Footer box.
- Click Save.
The review section now shows up on every product page, right below the product description.
Step 8: Add the Star Rating Widget

- Go back to WiserReview, then Widgets.
- On the Star Rating widget, click Configure, then Install, and pick the Squarespace tab again.
- Copy the code and paste it into the same Footer box, below the code you added. The pixel code is already there, so don't add it again.
- Save your changes.
This one code shows star ratings in two places: just below the product title, and under each product card on your shop page.
Open a product page and do a hard refresh to see the star count and review section.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Customize the Review Form

- Go to Forms.
- Edit the existing questions or add new ones.
Customers can leave reviews as text, photos, and video.
Set Up Review Request Automation

Go to Automate. Your review automation was created when you connected your store, and it's already turned on.
- Timing: when you mark an order as fulfilled in Squarespace, WiserReview schedules a review request for the number of days you set.
- Filters: filter by product name or customer if only certain orders should get a request.
- Reminders: follow up with customers who haven't left a review yet.
- Media follow-ups: ask text-only reviewers to add a photo or video. Just turn it on.
You can customize every email template, or connect Klaviyo or Omnisend and collect reviews through them.
Reward Reviews With Discount Codes

Under Incentives, WiserReview can send a discount code automatically whenever a customer submits a review.
- Create your discount in Squarespace first.
- Add it in WiserReview as a static code, or import a list of unique codes from a CSV file.
- Set different rewards for text, photo, and video reviews if you like.
- Edit the incentive template that sends the code.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Import, Moderate, and Group Reviews

Import Existing Reviews
Go to Manage Reviews, click Import, and choose a method. For example, export your reviews from your previous review app as a CSV file and import that file here.
Moderate and Answer Questions
Set moderation rules to keep spam reviews out. Under Questions & Answers, you'll see product questions from visitors and can answer them.
Group Reviews for Similar Products

Under the group review tab, you can share reviews across similar products, such as different colors or sizes of the same item.
Collect Reviews From Past Customers

- Export your orders from Squarespace as a CSV file.
- In WiserReview, go to Automate > Manual and click Bulk send.
- Edit the template and upload your CSV file.
- Click Launch campaign.
Set Up the Google Shopping Review Feed

- Go to Integrations, search for Google Shopping, and open it.
- Map GTIN and MPN to match your product feed. For Squarespace, choose SKU or product ID.
- Add the review feed to your Google Merchant Center account.
Once it's set up, your Shopping listings can show product review ratings on Google.
Show a Wall of Love on Any Page

A wall of love works well on your homepage or a dedicated reviews page.
- In WiserReview, go to Widgets > Wall of Love, click Configure, then Install on the Squarespace tab.
- Make sure the pixel code is in your Code Injection footer.
- Edit the page in Squarespace, add a blank section, add a Code block, and paste the wall of love code.
- Save and reload the page.
Reviews Not Showing on Squarespace?

- Cached page: do a hard refresh or open the page in a private window.
- Code in the wrong box: paste the codes into the Footer box of Code Injection, not a page header.
- Pixel missing or doubled: keep exactly one copy of the pixel code in the footer.
- Wrong page type: product review sections and star ratings only appear on product and shop pages.
- Plan limits: Code Injection isn't included on every Squarespace plan, so check yours.
Still stuck? Message the WiserReview team through live chat in your dashboard.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
More Squarespace Review Guides
- How to Add Google Reviews to Squarespace
- How to Add Testimonials to Squarespace
- How to Add Facebook Reviews to Squarespace
- How to Add Capterra Reviews to Squarespace
- How to Add G2 Reviews to Squarespace
- How to Add Yelp Reviews to Squarespace
- How to Add Amazon Reviews on Website
For other platforms, see how to add reviews to your website.
Wrap Up
Reviews give Squarespace shoppers a reason to trust you before they buy. Connect your store once, paste two codes, and new reviews start flowing to your product pages.
Leave the review automation on, so your review count keeps growing without extra work.
Frequently Asked Questions
Does Squarespace have built-in product reviews?
Yes, on its commerce plans. They’re basic, with one review request 14 days after fulfillment and no Google or Facebook reviews.
Do I need coding skills to add reviews to Squarespace?
No. You copy two codes from WiserReview and paste them into Code Injection in Squarespace.
Where do reviews appear on Squarespace?
The review section shows below the product description, and star ratings show under the product title and on shop page cards.
Can I collect new reviews automatically?
Yes. WiserReview sends a review request after you mark an order as fulfilled, with optional reminders.
Can I move reviews from my old review app?
Yes. Import them from apps like Judge.me or from a CSV file in Manage Reviews.

Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.