Squarespace offers elegant design and smooth performance, but when it comes to adding customer reviews, its built-in tools fall short.
Many businesses end up using clunky workarounds or miss out entirely on showcasing testimonials—leading to lower trust and fewer conversions.
That’s where WiserReviews fills the gap. With automated review collection, embeddable widgets, and smart tagging, you can turn your Squarespace website into a trust-building machine.
Whether you sell digital products, offer services, or run a local business, WiserReviews helps you display real feedback effortlessly.
This blog shows you how to embed and manage reviews on Squarespace with WiserReviews, platform-specific strategies for showcasing them, and key mistakes to avoid.
Why Add Reviews on Squarespace?
Convert Browsers into Buyers with Authentic Testimonials: Visitors trust other customers. Featuring positive reviews on your Squarespace site can boost conversion rates by as much as 34%.
Enhance Your Design with On-Brand Review Widgets: With WiserReviews, you can embed carousels, sliders, and walls that match your site’s aesthetic. This ensures trust doesn’t come at the cost of design.
Strengthen Your SEO with Rich Snippets: WiserReviews supports schema markup, which helps Google display star ratings in search results. That boosts visibility and encourages more clicks to your Squarespace pages.
What Makes WiserReviews’ Reviews Special?
WiserReviews seamlessly integrates with Squarespace using embeddable HTML blocks.
You can create floating badges, testimonial sliders, or review walls, then customize their look to match your site. Tag reviews by product, page, or customer segment to deliver hyper-relevant social proof.
You also get automatic review requests via email, campaign-based review links, and AI-powered tools to manage and filter reviews. It’s all designed to be simple, automated, and brand-consistent.
How to Add Reviews on Squarespace
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account here: https://app.wiserreview.com/
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on Squarespace
1. In your Squarespace site editor, navigate to the page you want to update.
2. Click “Add Block” and choose the “Code” block.
3. Paste your WiserReviews code, save, and preview the page.
4. Adjust spacing and positioning for mobile and desktop views.
Related Post: How to Add Reviews to Your Website in Minutes
Best Practices for Showcasing Reviews on Squarespace
These review display tips are simple but powerful. Use them to make your reviews more noticeable and helpful.
1. Embed Reviews on Sales and Service Pages
Squarespace sites often rely on elegant design with minimal distractions.
Embedding reviews directly beneath key product descriptions or service explanations reinforces credibility right when a visitor is considering action. This can help close conversions without breaking the flow of the page.
2. Use Tags to Display Contextual Testimonials
The use of tags in WiserReviews allows Squarespace users to control which reviews display on which pages.
Displaying specific feedback relevant to a product or service ensures that testimonials are highly personalized, increasing their impact on visitors.
3. Highlight Visual and Video Reviews for Emotional Appeal
Squarespace supports video and image content well. Use this to your advantage by combining short quotes with video testimonials.
These multimedia elements can create stronger emotional engagement, which is essential for personal brands, coaches, or creatives.
Different Types of Review Examples
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
Common Mistakes to Avoid When Adding Reviews to Squarespace
Here are the some mistakes people make with reviews on Squarespace. Avoid these to keep your site looking clean and trustworthy.
1. Using One Widget Across All Pages
When the same testimonial block appears on every page, it loses authenticity and relevance.
Each page should display unique or filtered reviews that match the visitor’s intent. Use WiserReviews tags to ensure each block is personalized for the page’s content.
2. Ignoring Mobile Responsiveness
Many Squarespace visitors browse from smartphones. Review widgets that are too wide, poorly spaced, or contain small fonts can break the mobile experience.
Always preview widgets on different devices and optimize using mobile-friendly layouts.
3. Not Automating Review Collection
Collecting testimonials manually after every transaction or service can be inefficient and inconsistent.
With WiserReviews, you can automate the process, sending requests after purchases or inquiries. This consistency ensures a steady stream of fresh, timely reviews that build trust continuously.
Types of Reviews You Can Add on Squarespace
How to Add Google Reviews to Squarespace
How to Add Testimonials to Squarespace
How to Add Facebook Reviews to Squarespace
How to Add Capterra Reviews to Squarespace
How to Add Amazon Reviews to Squarespace
Wrap-Up
Adding reviews to your Squarespace site isn’t just about credibility—it’s about conversion.
With WiserReviews, it’s easier than ever to collect, manage, and display powerful testimonials that reinforce trust and drive action.
Don’t just tell your story—let your customers do it for you. Start embedding WiserReviews on Squarespace today and let social proof work its magic.
