Squarespace is renowned for its sleek, professional designs and ease of use, making it a popular choice for businesses, creatives, and entrepreneurs.
However, even a visually stunning Squarespace site needs trust signals to convert visitors into customers. This is where testimonials come in.
Testimonials provide social proof that reinforces your credibility, addresses buyer concerns, and drives engagement.
In this comprehensive guide, we’ll explore why testimonials are essential for Squarespace, how to incorporate them effectively, and best practices to maximize their impact.
Why Add Testimonials to Squarespace?
Build Trust Instantly: Trust is critical in the decision-making process. Studies show that 72% of customers won’t make a purchase without reading a positive review. Testimonials on your Squarespace site act as immediate social proof, giving new visitors confidence in your offerings.
Increase Conversions: Strategically placed testimonials can increase conversions by up to 34% on sales pages. By addressing common customer concerns, testimonials reassure hesitant buyers and encourage them to take action.
Enhance User Experience: Squarespace’s design flexibility allows you to showcase testimonials in visually appealing ways, such as grids, carousels, or styled text blocks, creating a seamless user experience.
Improve SEO Performance: Testimonials containing customer keywords can improve search engine rankings. Additionally, using schema markup for testimonials can lead to rich snippets in search results, increasing click-through rates.
Differentiate Your Brand: Real customer stories help set your business apart by highlighting what makes you unique. Whether it’s your exceptional service, quality products, or fast shipping, testimonials shine a spotlight on your USPs.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Squarespace
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Embedding Testimonials on Squarespace
1. Using Text Blocks
- Go to your Squarespace editor and select the page where you want to add testimonials.
- Add a Text Block and type or paste your testimonial.
- Use formatting tools to style the text, such as bolding customer names or italicizing quotes.
2. Incorporating Carousel Blocks
- Use Squarespace’s Carousel Block to display multiple testimonials in a rotating format.
- Upload customer photos or logos to enhance credibility.
- Customize the display settings, such as autoplay and transition speed.
3. Customizing Testimonial Sections
- Many Squarespace templates include pre-designed testimonial sections. Customize these sections to fit your brand by editing the layout, fonts, and colors.
4. Adding WiserNotify Widgets
- Go to the WiserNotify dashboard and create a testimonial widget.
- Copy the JavaScript code provided.
- In Squarespace, navigate to Settings > Advanced > Code Injection and paste the code into the header or footer.
- Save changes and test the widget on your site.
5. Using the Summary Block
- If you store testimonials in a dedicated blog or collection, use the Summary Block to dynamically pull and display testimonials on other pages.
Best Places to Show Testimonials on Squarespace
Homepage
- Include testimonials near the top of your homepage to establish trust immediately. Pair them with a call-to-action (CTA) to guide users to explore more.
About Page
- Highlight testimonials that speak to your mission, values, or exceptional customer service. This reinforces your credibility.
Product or Service Pages
- Showcase product-specific testimonials to address customer pain points and emphasize benefits. This is particularly effective for high-ticket items.
Contact Page
- Reassure visitors with testimonials that highlight responsiveness, problem-solving, or reliability to encourage more inquiries.
Dedicated Testimonial Page
- Create a dedicated page titled “Customer Stories” or “Testimonials” to showcase a collection of reviews, quotes, and case studies.
Checkout Page
- Add a testimonial near the checkout area to reduce last-minute hesitations and boost completion rates.
Other Ways to Add Testimonials to Squarespace
Video Testimonials
- Video testimonials are engaging and authentic. Use the Video Block to embed customer videos directly from YouTube or Vimeo.
Sliders or Carousels
- Dynamic sliders are a great way to showcase multiple testimonials in a limited space. Squarespace’s Slider feature is perfect for this.
Social Proof Notifications
- WiserNotify can display real-time customer activity, such as recent purchases or reviews, adding an element of urgency and trust.
Email Campaigns
- Incorporate testimonials into your Squarespace email campaigns to build credibility and drive traffic back to your site.
Blog Posts
- Embed testimonials into blog content to reinforce the value of your solutions. For example, add a customer review to a post about a related product or service.
3 Testimonial Optimization Tips for Squarespace
Personalize the Content: Include customer details like names, photos, or locations (with permission) to make the testimonials feel more authentic.
Keep the Design Consistent: Align testimonial styles with your website’s overall design. Use consistent fonts, colors, and layouts for a cohesive look.
Leverage Visual Elements: Add customer photos, icons, or logos to enhance the visual appeal and credibility of testimonials.
3 Testimonial Mistakes to Avoid on Squarespace
Poor Placement
- Hiding testimonials at the bottom of the page reduces their visibility. Ensure they are strategically placed near CTAs or in high-traffic areas.
Overloading Pages
- Displaying too many testimonials in one area can overwhelm visitors. Opt for a clean and focused layout with a few impactful reviews.
Neglecting Mobile Responsiveness
- Ensure your testimonials are optimized for mobile viewing. Test how they appear across devices to maintain a professional look.
Wrap-Up
Testimonials are a vital element of a successful Squarespace website. By leveraging the platform’s design capabilities and integrating dynamic tools like WiserNotify, you can create a compelling, trust-building experience for your visitors. Start adding testimonials today and watch your conversions soar!
