Need Higher Conversion? Add Testimonial to Wix

Wix is one of the most popular website builders, known for its user-friendly interface and visually appealing templates.

However, creating a beautiful website is only half the battle. To convert visitors into customers, you need to establish trust—and testimonials are one of the most effective tools to achieve this.

This guide explores why testimonials are essential for Wix websites, how to integrate them seamlessly, and the best practices for maximizing their impact.

Why Add Testimonials to Wix?

Build Trust and Social Proof: Testimonials provide powerful social proof, with 88% of consumers trusting online testimonials as much as personal recommendations. Adding testimonials to your Wix site immediately establishes credibility.

Increase Conversions: Strategically placed testimonials on Wix sites can increase conversions by up to 34%. They alleviate customer doubts and guide them toward making purchase decisions.

Enhance SEO: When testimonials include customer-generated keywords, they improve SEO performance. Adding structured data (schema markup) further boosts search engine visibility.

Showcase Unique Selling Points (USPs): Testimonials emphasize your strengths, whether it’s exceptional service, fast shipping, or premium quality. They let your satisfied customers do the talking for you.

Create Emotional Connections: Real customer stories resonate with potential buyers, fostering an emotional connection that builds loyalty and encourages action.

Build trust & FOMO

Highlight real-time activities like reviews, sales & sign-ups.

Add to My Website Now

Try for free (No card required)

How to Add Testimonials to Wix

Alright, let’s dive into the main topic: adding testimonials to your website or platform.

It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.

Here’s a step-by-step guide to adding testimonials:

You can also showcase testimonials on a social wall featuring reviews from various platforms:

Using Wix’s Built-In Features

1. Add a Testimonial Section

Go to the Wix Editor and navigate to the page where you want to add testimonials.
Click “Add” on the left-hand menu and select “Strip” or “Text” to create a new section for testimonials.

2. Customize the Design

Use Wix’s drag-and-drop editor to arrange testimonial content, such as customer quotes, names, and photos.
Adjust the font, colors, and layout to align with your site’s branding.

3. Use Wix’s Apps

Visit the Wix App Market and search for apps like “Customer Reviews” or “Testimonials Builder”.
Follow the app’s setup process to add and customize testimonials on your site.

Integrating WiserNotify Testimonials

1. Generate a Widget in WiserNotify

2. Copy the JavaScript Code

After setting up your widget, copy the JavaScript snippet provided.

3. Embed the Code in Wix

In the Wix Editor, go to Settings > Tracking & Analytics and click “New Tool” > Custom.
Paste the JavaScript code in the appropriate field and apply it to all pages or specific pages where you want testimonials to appear.

4. Save and Preview

Save your changes and preview the site to ensure the widget is displaying correctly.

Using Wix Velo for Advanced Customization

Enable Velo by Wix

Go to your Wix Editor and enable Velo, the platform’s development tool, for advanced customization.

Create a Testimonial Database

Set up a database collection for testimonials, including fields for customer names, quotes, photos, and ratings.

Design a Custom Display

Use Wix Velo to create dynamic pages or sections that pull data from your testimonial database.

Best Places to Show Testimonials on Wix

Homepage

Feature testimonials prominently on your homepage to establish trust right from the start. Place them near CTAs to encourage exploration.

Product or Service Pages

Add product-specific testimonials to emphasize benefits and address customer concerns. This is particularly effective for high-ticket items or services.

Checkout Page

Position testimonials near the checkout area to reassure customers and reduce cart abandonment.

About Page

Showcase testimonials that highlight your expertise, values, or commitment to quality on your About page.

Dedicated Testimonial Page

Create a dedicated page titled “Customer Reviews” or “Success Stories” to serve as a comprehensive hub for testimonials.

Footer or Sidebar

Use Wix’s footer or sidebar widgets to display testimonials site-wide for consistent visibility.

Other Ways to Add Testimonials to Wix

Video Testimonials

Video testimonials are engaging and credible. Use Wix’s video tools to embed customer videos directly into your site.

Dynamic Social Proof Notifications

Integrate WiserNotify to display real-time notifications, such as recent purchases, reviews, or signups, adding a layer of dynamic social proof.

Testimonial Sliders

Use sliders to display multiple testimonials in a compact, interactive format. Many Wix templates and apps support this feature.

Social Media Feeds

Embed social media reviews or posts directly on your Wix site using third-party integrations. This works particularly well for Instagram or Facebook reviews.

3 Testimonial Optimization Tips for Wix

Personalize Content: Include customer names, photos, or locations (with permission) to make testimonials more relatable and authentic.

Align Design with Branding: Use Wix’s customization tools to ensure that testimonial sections match your site’s overall aesthetic.

Keep Testimonials Fresh: Update testimonials regularly to showcase recent customer experiences and keep the content relevant.

3 Testimonial Mistakes to Avoid on Wix

Overloading with Testimonials

Displaying too many testimonials at once can overwhelm visitors. Focus on a few impactful reviews for better results.

Neglecting Mobile Optimization

Ensure your testimonials are fully responsive and look great on mobile devices. Use Wix’s mobile editor to preview and adjust layouts.

Using Generic Feedback

Avoid vague testimonials like “Great service!” Instead, feature detailed reviews that address specific pain points or outcomes.

Wrap-Up

Testimonials are a cornerstone of trust and credibility for any Wix website. Whether you’re showcasing text reviews, video testimonials, or dynamic social proof widgets, Wix offers versatile tools to help you integrate testimonials effectively.

Start adding testimonials to your Wix site today to build trust, enhance user experience, and drive conversions. Use dynamic solutions like WiserNotify to take your testimonial strategy to the next level and stand out in the competitive digital landscape.

FAQ's

You can add testimonials to your Wix website by using the built-in “Testimonials” section available in the Wix Editor or by adding third-party apps like WiserNotify for more dynamic and engaging testimonials.

The best way is to use a dedicated testimonials section on your homepage, product pages, or a separate testimonials page. Highlight quotes, star ratings, or video testimonials to make them visually appealing.

Yes, Wix allows you to embed video testimonials. You can upload them directly or use platforms like YouTube or Vimeo to embed videos seamlessly.

Yes, tools like WiserNotify can display real-time testimonials, recent reviews, or customer activity as dynamic notifications, making them more engaging and impactful.

Testimonials build trust and credibility with visitors, which can lead to increased conversions and sales. They also add social proof, encouraging more people to engage with your site.

Krunal Vaghasiya

Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

Need Higher Conversion? Add Testimonial to Wix

Why Add Testimonials to Wix?