Wix is one of the most popular website builders, known for its user-friendly interface and visually appealing templates.
Adding testimonials to your Wix site is one of the easiest ways to build trust with your visitors. When people see real feedback from others, they feel more confident about doing business with you.
In this quick guide, you’ll learn how to step by step embed testimonials on your Wix website with Wisernotify— no coding needed.
Whether you’re showcasing text reviews, star ratings, or even video testimonials, you can do it all in just a few clicks.
Let’s get started.
Why Add Testimonials to Wix?
When people land on your site, they look for signs that others trust you. Testimonials do exactly that. They act like personal recommendations from past customers, giving new visitors the confidence to take the next step—whether it’s buying, booking, or signing up.
In fact, 95% of people read online reviews before making a purchase, and 72% say positive testimonials increase their trust in a business.
That trust directly impacts conversions. According to Spiegel Research Center, displaying reviews can increase conversion rates by up to 270%, especially for newer or less-known brands.
By adding testimonials to your Wix site, you’re not just filling space—you’re giving visitors a reason to trust you faster.
Here’s what makes testimonials so useful:
- They create an emotional connection by showing real stories or results from people like your visitors.
- They answer unspoken doubts or objections new visitors may have.
- They help turn traffic into sales by reducing hesitation and building instant credibility.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Wix
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Embed Testimonials on Wix
Here’s how to do it:
1. Log in to WiserNotify
- First, sign up and create a free account or log in to your WiserNotify dashboard.
2. Choose a Testimonial Widget
- In the dashboard, click on “Create Notification” and select a testimonial widget—like carousel, floating box, wall of love, or sidebar.
3. Customize the Design
- Adjust the layout, colors, text, and placement to match your website’s look and feel.
4. Connect a Review Source
- Add your reviews manually or connect platforms like Google, Facebook, or collect fresh ones using WiserNotify’s built-in review form.
5. Install WiserNotify on Wix
- Go to your Wix Editor.
- Click on “Settings” > “Tracking & Analytics.”
- Add a new custom script and paste your WiserNotify installation code.
- Choose “All pages” and “Load code on each new page.”
- Click “Apply.”
Activate Your Notification
- Go back to WiserNotify, finish setup, and click “Publish.” Your testimonials will now show on your Wix site.
Best Places to Show Testimonials on Wix
Here are the top places to show them on your Wix website:
Homepage
Your homepage is often the first place visitors land. It sets the tone and builds first impressions.
Showing testimonials here helps new visitors feel confident right away. A short, strong review can reduce doubt and make them want to explore more.
Where to place testimonials on the homepage:
- Near the main heading or CTA button
- Just below the hero image
- In a slider section with 2–3 customer quotes
- Besides logos of clients or certifications (to add trust)
Why this works: People trust what others say. A well-placed review can guide new visitors to take the next step—whether it’s clicking a button, signing up, or checking your product.
Product or Service Pages
These are decision-making pages. Visitors come here to learn more before they buy or book.
Placing testimonials on these pages helps answer doubts and build trust, which is exactly where it matters.
Where to show them:
- Right below the product title or service headline
- Near the price or booking button
- Just above or below the FAQ section
Why it works: When people are close to making a choice, seeing honest feedback from others can give them the push they need.
Checkout Page
The checkout page is where many visitors hesitate or drop off. Adding testimonials here can reduce that hesitation.
Where to show them:
- Near the “Place Order” or “Confirm Booking” button
- Besides the order summary or total price
- In a trust box showing 1–2 short reviews
- Below the payment fields is a simple layout
Why it works: At this stage, buyers want to feel secure. Seeing a quick review that says “Fast delivery” or “Great support” can build last-minute confidence and reduce cart abandonment.
About Page
The About page helps visitors connect with your story. Adding testimonials here adds proof that your values match what you deliver.
Where to place them:
- Below your team or brand story section
- After a mission or value statement
- In between personal milestones or achievements
- As a soft slider with short quotes
Why it works: People want to know who they’re buying from. A few genuine reviews here show that you’re not just saying the right things — you’re living them. It adds credibility to your story.
Landing Pages
Landing pages are built to drive action — signups, bookings, or purchases. Testimonials here boost trust and make the page more convincing.
Where to place them:
- Right after the main headline and offer
- Near the call-to-action button
- Between feature sections to break up text
- At the bottom as a final trust push
Why it works: Visitors on landing pages often come from ads or emails. They may not know your brand well. A short, specific review builds trust fast and helps turn clicks into conversions.
Dedicated Testimonial Page
A testimonial page gives you space to show all your best feedback in one place. It acts as a proof hub for new visitors and returning ones who need reassurance.
What to include:
- A mix of short and long reviews
- Customer names, photos, and business names (if available)
- Filters or tags (like “shipping,” “quality,” “support”) for easy browsing
- Video or screenshot-based testimonials for added trust
Why it works: Some visitors look for social proof before deciding. A dedicated page gives them everything they need in one scroll — real voices, real results, and clear reasons to trust you.
Other Ways to Add Testimonials to Wix
Here are a few other ways to showcase customer testimonials on your Wix site:
1. Video Testimonials
Video testimonials are one of the most powerful ways to build trust. They show real people sharing their honest experiences, which feels more personal and convincing than plain text.
To add video testimonials to your Wix site:
- Upload your video to Wix Media Manager or host it on YouTube/Vimeo.
- Use Wix Video Player or Embed Code to place the video on your testimonial section, product page, or homepage.
- Keep the video short and clear — under 60 seconds is ideal.
- Add a short caption below the video with the reviewer’s name and what they purchased or experienced.
If you’re using a tool like Wisernotify, you can also collect video testimonials with a shareable link and auto-display them using a ready-made widget.
2. Use Wix’s Built-In Features
Wix gives you simple tools to add and manage testimonials without extra apps.
Here’s how you can do it:
- Use the Repeater element from the Wix Editor to design a clean testimonial section. You can show the name, photo, and review text.
- Add a Slideshow to rotate through multiple reviews in one spot.
- Use the Strip section to highlight featured testimonials with bold design and background color.
- You can manually add social reviews by copying text from platforms like Google or Facebook (just be sure to get permission if needed).
Wix lets you fully customize the design, so make your testimonial section match your site’s style. Keep the layout clean and easy to read.
3. Use a Review Carousel
A review carousel lets you show several testimonials in one section by sliding them one after another. It saves space and keeps the page looking clean.
Here’s how to add one in Wix:
- Go to the Wix Editor and click the Add (+) button.
- Choose Interactive → Slideshows or Gallery → Slider Gallery.
- Add your customer reviews to each slide. You can include the name, photo, and short text.
- Use autoplay or arrows to let users view all the reviews.
- Match the colors and fonts with your site to keep it consistent.
If you want more advanced styling or features, install a testimonial slider app from the Wix App Market.
4. Blog Posts or Banners
Blog posts and banners are great spots to place testimonials without cluttering your main pages.
For blog posts:
Drop a short customer quote in between paragraphs or at the end of your post. This adds trust while people are already engaged with your content.
For banners:
Use a top or bottom banner on your homepage or product pages to show a quick review. Keep it short — just a sentence or two with the customer’s name.
Wix makes it easy to add both using the editor’s Text, Strip, or Box elements.
💡 Use this method to highlight your best reviews during promotions or product launches.
3 Testimonial Optimization Tips for Wix
Here are the three main tips:
1. Keep It Short, Specific, and Updated
Visitors scan, not read. Long testimonials often get skipped. Use short lines that clearly show what the customer liked — for example, “Fast delivery and great support!” is better than a long story.
Focus on specifics. Highlight exact benefits, like how your product saved time, solved a problem, or improved results. Avoid vague lines like “Awesome experience.”
Also, refresh your testimonials often. New ones show that people are still buying and are happy. Outdated reviews can make your business feel inactive.
2. Use Widgets That Match Your Page Design
Your testimonials should feel like a natural part of your Wix site, not something copied and pasted from somewhere else. If they don’t match the style of your page, visitors may ignore them or trust them less.
Pick widgets that blend with your colors, fonts, and layout. If your site uses clean, modern lines, avoid bulky or outdated testimonial boxes.
Go for floating popups, sliders, or simple cards that look smooth on both desktop and mobile.
3. Use Real Names and Photos
People trust people. Adding real names and photos to your Wix testimonials makes them feel more believable. A name like “John D.” feels fake, while “John Davis, Owner at GreenFresh Café” builds trust. A face next to the name adds even more credibility.
Here’s why it works:
- It proves the person exists.
- It shows they were happy enough to be seen publicly.
- It makes the review feel personal and relatable.
When you ask for a testimonial, request a profile picture and full name with their job title or business name.
3 Testimonial Mistakes to Avoid on Wix
Here are three mistakes to avoid:
1. Overloading with Testimonials
Too many testimonials on a single page can overwhelm your visitors. When every section is packed with reviews, people stop paying attention. It starts to feel like noise instead of proof.
Pick a few strong, clear, and relevant testimonials. Place them where they help visitors make a decision—like near your contact button. Keep it clean, focused, and easy to read.
2. Using Generic Feedback
Short reviews like “Awesome service” or “Loved it” don’t really help your visitors. They’re too general and don’t give any real insight into what the experience was like.
Instead of adding short or plain praise, highlight reviews that mention:
- What the customer bought or used
- What problem did it solve for them
- How they felt before and after
This kind of detail makes testimonials more believable and useful for people considering your product or service.
3. Hiding Testimonials
If your testimonials are hard to find or placed on a page few people visit, they won’t help much. Visitors won’t go digging around to find reviews. If they don’t see them quickly, they move on.
Instead, add your best reviews where people are making choices — like near your product info, pricing, or sign-up buttons. That’s when they need a little extra trust.
Wrap-Up
That’s it—your testimonials are now live on your Wix site with Wisernotify.
It only takes a few minutes, but it can make a big difference. When people see real feedback from others, it helps them feel more confident about buying or reaching out.
Just make sure your reviews are clear, easy to read, and placed where visitors will notice them.
And don’t stop at one! Keep adding fresh reviews as you get them. It shows that your business is active and keeps your site feeling real and up to date.
This small step can help increase your conversions and keep your brand looking reliable and relatable.
Related Posts:
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How to add testimonials on Squarespace
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How to embed testimonials on Shopify
