Best Practices to Create Impressive Review Carousel in 2024

Imagine walking into a coffee shop and seeing a board filled with recent testimonials from happy customers. This visual cue instantly makes you feel more confident about your choice. That’s precisely what a reviews carousel does for your website.

By showcasing glowing testimonials, it turns potential customers into eager buyers.

88% of consumers trust online reviews as much as they trust personal recommendations. This shows how effective testimonials are in gaining the trust of potential customers.

A carousel shows positive feedback and builds trust. It helps your brand stand out in a competitive market.

In this article, we’ll explore why your site needs a reviews carousel and provide tips for creating an effective one. We’ll also help you choose the best tool or plugin and showcase examples of successful review carousels.

Why Your Website Needs a Review Carousel

A reviews carousel is a great addition to your site. It helps keep visitors engaged by dynamically and interactively displaying multiple user-generated content. This compact display showcases star ratings and real customer feedback, enhancing your site’s visual appearance and credibility.

Displaying positive testimonials helps build trust with potential buyers and can increase your conversion rates.

Here’s why a reviews carousel is essential for your site:

Improves User Engagement

A review carousel is a great way to keep visitor engaged with your website. Unlike static content, a carousel moves, catching users eyes and encouraging them to interact with the page. Dynamic content can make your site more engaging by continuously presenting fresh, user-generated content.

As users scroll through the rotating reviews, they’re more likely to stay on your page longer and explore what you have to offer.

Showcases Multiple Reviews

The carousel’s main benefit is that it can show many testimonials in a small area. Instead of cluttering your page with long lists of testimonials, a carousel neatly cycles through different reviews, and visitor see a variety of user experiences without overwhelming them.

The efficient use of space helps keep your page clean and organized while showcasing diverse comments.

Boosts Credibility and Trust

Real customer feedback is crucial for building trust with potential buyers. Carousels provide social proof of your store’s reliability and quality by displaying genuine testimonials with star ratings.

Seeing multiple positive testimonials can reassure visitors that others have had good experiences, making them more likely to trust your business and consider purchasing.

Enhances Visual Appeal

A carousel can make your site look more modern and attractive. It adds a touch of dynamic visual interest that static content can’t match. By integrating a carousel into your design, you enhance the overall aesthetic of your page, making it more appealing and engaging.

This modern look can help position your store as up-to-date and professional, enhancing the overall user experience.

Increase Conversion Rates

Positive testimonials can significantly influence purchasing decisions. When potential buyers see positive reviews from other customers, they’re more inclined to feel assured about their purchasing decisions.

A carousel prominently displays these endorsements, making it easier for visitor to see the benefits of your products or services quickly. This visibility can help convert casual browsers into loyal customers.

Also See: Review Marketing Handbook with Examples (2025)

How to Set Up a Review Carousel

A reviews carousel is a great way to showcase customer reviews dynamically and engagingly on your website. It lets users scroll through various reviews without having to leave the page.

Here’s an easy step-by-step guide to getting started on various platforms:

Set Up a Review Carousel For WordPress

1. Install a Plugin

• Go to your WordPress dashboard.
• Navigate to Plugins > Add New.
• Search for a review carousel plugin like “WP Review Carousel.”
• Click Install and then Activate.

2. Configure the Plugin

• Go to Settings or Review Carousel in your dashboard.
• Customize settings to include features like displaying review content, product images, and verified buyer tags.

3. Add to Your Page

• Start by creating a new page or modifying an existing one.
• Use the plugin’s shortcode or widget to add the reviews carousel to your content.
• Modify the custom CSS as necessary to match your theme.

Set Up a Review Carousel For Shopify

1. Add a Review App

• Go to the Shopify App Store.
• Look for a reviews carousel application, such as “Product Reviews Carousel.”
• Click “Add App” and follow the setup instructions to complete the installation.

2. Set Up the App

• Open the app from your Shopify dashboard.
• Configure the carousel settings to include features like slider functionality, product names, and review displays.

3. Embed on Your Site

• Use the app’s provided code or widget to insert the reviews carousel into your theme.
• Customize the carousel with custom CSS to match your store’s look.

Set Up a Review Carousel For Custom Websites

1. Choose a Carousel Script

• Find a carousel script or library that fits your needs. Some options include Javascript libraries or plugins with pre-built features.

2. Integrate the Script

• Add the script to your website’s code base. Your project might also need to include Javascript and CSS files.
• Using HTML and Javascript, implement the carousel in the desired location, like product pages or homepage.

3. Customize the Display

• Use custom CSS to style the carousel to match your site’s theme. Adjust settings to display review content, product image, and verified buyer details.
• Ensure the carousel slider is responsive and fits well on all screen sizes.

Best Practices to Build Impressive Review Carousel

A reviews carousel is a dynamic way to display customer testimonials on your site. You can build trust and credibility with potential customers by showcasing positive feedback.

Here are some best practices to ensure your carousel is engaging and effective:

➥ Highlight Key Reviews

• Choose the best and most detailed positive reviews to highlight.
• For example, if a customer praises your product’s quality and customer service, include this review prominently.
• It helps potential buyers see the aspects of your product quickly.

➥ Incorporate Visual Elements

• Adding customer photos or product image to the carousel can make it more engaging.
• For example, showing a review with a picture of a customer using your product can make a review feel more authentic and relatable.

➥ Ensure Mobile Responsiveness

• Ensure your reviews carousel looks great on mobile.
• Many users will view your landing pages on their phones, so a mobile-friendly widget ensures everyone sees your key reviews without any hassle.

➥ Keep Reviews Up to Date

• Regularly update the carousel with recent reviews to keep content fresh and relevant.
• It shows that your product consistently receives positive feedback and encourages trust customer among new customer.

➥ Use Call-to-Actions

• Include Ctas within the carousel to guide user to take action, like “Read More Reviews” or “Shop Now”.
• It can help convert interested user’s into customer by making it easy for them to engage more.

Examples of Effective Review Carousels

1. Ahrefs

Ahrefs reviews carousel presents feature reviews in a dynamic slider, so visitors can see the impact of its SEO tools. The carousel highlights user testimonials, emphasizing how Ahrefs helps businesses improve their online visibility and achieve better search rankings.

2. Air

Air’s reviews carousel uses a clean slider to display reviews. It highlights feature reviews and allows visitors to see how others feel about the product, making it easy to browse through positive experiences.

3. Twist

Twist’s reviews carousel features reviews in a clean and modern slider format, allowing visitors to see customer reviews quickly. With easy navigation, visitors can slide through various testimonials, gaining insight into how Twist enhances team communication and productivity.

Choosing the Right Tool or Plugin for Your Onlne Store

Recommend tools or plugins that support review carousels (e.g., WiserNotify Review App, Yotpo, Trustpilot, custom code).

When deciding which tool or plugin to use, consider the following:

• Integration: Ensure the tool integrates well with your existing website platform and other systems you use.
• Ease of Use: Look for easy tools to set up and manage without requiring extensive technical skills.
• Customization: Choose a tool that allows you to customize the look and feel of your reviews carousel to match your brand.

Here are some great tools and plugins that can help you create reviews carousel to showcase customer feedback on your site:

1. WiserNotify Review App

WiserNotify helps you display real-time reviews and notifications on your website. It’s a powerful app for boosting credibility and engagement.

• Customizable Widgets: Easily match your website’s design.
• Real-time Updates: Automatically display the latest reviews.
• Social Proof Pop-ups: Highlight real-time customer activities.
• Integrations: Works with various platforms like Shopify and WordPress.

2. Yotpo

Yotpo is a popular marketing platform specializing in customer reviews, visual marketing, and loyalty programs.

• Automated Review Requests: Sends emails to customers asking for reviews.
• Rich Snippets: Show star rating’s in Google search results.
• Social Sharing: Share reviews on social media.
• Customizable Design: Tailor the look to fit your brand.

3. Trustpilot

Trustpilot is a well-known review platform that collects and shares customer feedback globally.

• TrustBox Widgets: Pre-built widgets to showcase reviews.
• Review Invitations: Automated requests sent to customers.
• Analytics Dashboard: Insights into recent reviews performance.
• Multi-language Support: Cater to a global audience.

Wrap up

Setting up a reviews carousel to showcase testimonial is not only an effective way to build trust with potential customer’s but also enhances the overall visitor experience on your site. By carefully selecting and displaying positive testimonials, you can create a dynamic visual experience that engages visitors and encourages them to explore products or services.

Choose a user-friendly platform that allows you to easily customize and update your content to keep it fresh. By following the best practices we’ve outlined and looking at the examples provided, you can create a carousel that effectively highlights positive reviews.