Did you know that 60% of consumers make reactive purchases because of FOMO, often within 24 hours?
That’s just one example of how powerful this marketing strategy can be. But what are the specific tactics that drive these results?
Uncover 10 FOMO marketing examples that showcase the most effective ways to ignite urgency, exclusivity, and desire in your audience.
Let’s start
1. Lean on Social Proof
Online reviews can help brands gain trust and influence customers’ decisions, but seeing a whole host of reviews and testimonials on the product is a great FOMO marketing example among those who haven’t made a purchase yet.
Testimonials and reviews show that other people already use the product, which helps them get the desired results. Do you know that 72% of people read testimonials before making a purchase?
So, testimonials and reviews play a crucial role.
Seeing many reviews on the website creates FOMO of “how they would miss out on purchasing it.”
Here is an example of FOMO marketing from WiserNotify, showcasing testimonials from their satisfied customers.
WiserNotify got lots of reviews and testimonials from satisfied customers.
They display their testimonials on a specific page that helps customers to know that the product is one of the best and that people are already using it to gain desired results.
Also See: 12 Best Social Proof Nudge Examples to Boost Conversions
Here’s how Wisernotify can help you create FOMO, urgency, and social proof to build trust
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2. Limited Stock or Spots
Limited spots or stock is the best FOMO marketing technique to promote your products or services and generate more sales.
Here’s an example from Booking.com. It shows that there is currently a high demand for rooms in the Lonavla and that only a few rooms are available to book.
If someone doesn’t book it correctly, they lose the best place to stay.
You don’t want to miss the last room, right?
3. Here’s another Limited Stock Example
Showing that only a few stocks are left can trigger FOMO but works better with perishable products.
It shows that only a few inventories of your favorite snack, Cheetos, are left to make purchases.
If you don’t purchase now, you might need to wait to enjoy snacks until stocks refill.
You don’t want to miss these snacks, would you?
4. Countdown Timer FOMO Examples
A countdown timer is another way to highlight scarcity and make traditional products look time-sensitive.
You might have encountered count-down timers on several websites and e-commerce sites.
It is the perfect way to trigger the FOMO and make a purchase immediately. It creates urgency, scarcity, value, and interest, promoting sales and social media sharing.
It shows customers’ time to order before the deals get off.
The Boat uses count-down times on the product and daily deal pages, Which creates FOMO among the customers to purchase their favorite product with the time-limited deal.
5. Countdown Timer: Second Example
Flipkart used a countdown timer on its product page to advertise daily deals and add a sense of urgency among the customers. The timer shows the time left to claim the deal on their favorite product.
Count-down timers can deliver results of improving sales and nudge shoppers towards a purchase. Research shows that count-down timers increase sales by 30% and are a great way to boost sales and conversion.
6. Gift for First-Time
Try to offer freebies. These could be discount coupons, free shipping, a free trial, or a cashback, one of the best FOMO marketing examples.
The marketing strategy instigates FOMO among people and makes them decide faster.
Offering something valuable and attractive freebies with every product sold to the first-time purchaser can boost your conversion rates.
This is especially useful in converting those people who are not ready to make a call or are new to your brand.
MagePlaza offers 10% off to their new visitors, and you can get a code to share your email address.
You can purchase the subscription with the code and enjoy the discount on your first order.
7. Discounts to First Visitors
Levi offers first-time visitors 20% off and free shipping on all their purchases; thus, customers can grab the discount that improves sales.
Not only does it help Levi grab the customer’s attention, but if the customers love the product, they can become a retaining customer.
The discount offer for the first-time purchaser acts as a sales promotion and builds a customer base.
8. End-of-Season Sale
No content marketing strategy is as effective as marketing with a time-limited offer. Customers make impulsive buying decisions under the pressure of a ticking clock and early purchases.
Promoting seasonal sales like the End of Season sales can drive returning traffic to your website. Building anticipation for upcoming events is excellent for creating hype and getting people excited to purchase their favorite product.
Here’s an example from Levi,
Levi has created a popup notification of its End Season Sale offers that helps visitors to know about the seasonal sale offers and thus attracts new visitors to grab the discounted offer.
Their offer not only grabs visitors’ attention, but people share it with their friends, colleagues, and relatives; in turn, it improves traffic and earns more sales.
It offers great value to attract customers and perceive higher value for the brand than the discounted price they pay.
It appeals to its targeted audience at a premium price.
9. Time Limit Offer
When creating a FOMO, a Limited-time offer can open up your customer’s wallet to make a purchase, and you get a new sale.
The easiest way is to offer an exclusive time-limited offer as Shopify does. Creating an offer for specific days, times, special occasions, or promotional purposes. Adding a simple timer or a specific date can create FOMO to make the deal hotter.
Here’s an example,
Shopify uses the time-bounded FOMO technique to grab customers and improve sales. This exclusive deal is attractive; customers might not want to lose it.
It tells the buyer the offer will end soon, and you might miss the opportunity to save extra on your order.
Must See: Limited Time Offers (How to Execute + 7 Fresh Examples)
10. Early Bird Offer
Early bird special is a common promotion for many events and hotels, and offers are giving discounts to the first few customers, which is one of the best FOMO marketing examples.
It encourages people to book or purchase earlier and grab that extra discount.
This FOMO marketing example can help you improve traffic and brand value and promote your brands.
Take a look at Amazon’s Early Access Example,
Amazon provides Prime deal offers and early access to its Prime members a 30-minute earlier than non-prime members.
It makes people feel FOMO about getting access to these amazing deals, and they might miss out on some products if the stock gets over.
It makes people purchase Prime memberships, thus increasing Amazon’s sales.
To Wrap Up
There’s no doubt that FOMO marketing can be effective.
The FOMO marketing examples in this article show how businesses have used FOMO to increase conversion rates.
By creating a sense of urgency and tapping into people’s fear of missing out, businesses can encourage people to take action.
If you’re looking for ways to increase your conversion rates and use FOMO marketing, WiserNotify can help you with that!
