Wanna discover FOMO marketing examples that work in 2024 to skyrocket your sales?
We encounter FOMO whenever we are shopping. Right?
Did you grab that end-sale discount?
Have you used that free shipping voucher on your first order?
Have you booked the first show ticket with a 20% discount?
Have you used a 30% discount on End of Season Sale of that brand?
You often hear these questions from friends, relatives, and people around you. And if your answer is “No,” you’ll likely feel like a group’s missed person.
As humans, we like to keep connected with our friends and want to participate in other people’s activities. That’s where FOMO advertising plays a role.
And if you have ever purchased a product or service because you heard there is a discount or fear of being sold out, you’ve experienced FOMO marketing.
It’s a strategy that helps your business improve sales and stand out from competitors. It also allows companies to convert website visitors into existing customers using a perfect FOMO marketing strategy.
So, let’s get into the best FOMO marketing examples! You wouldn’t miss out on this fantastic post to learn about the FOMO strategy, right?
What is the FOMO Marketing Strategy?
FOMO, or Fear of Missing Out, appeals to every consumer to latch on to every opportunity before missing it or it slips through their fingers. It puts your consumer’s mind into overdrive as they start thinking, “What if” they miss the offer?
FOMO is often triggered by seeing posts that offer a discount, time-limited purchases, End of season sales, and many more that make your customer decide before the chance is missed.
Related: Nudge Marketing Playbook (Checklist, Tools and Examples)
Why use FOMO in your Marketing Strategy?
Let’s say you want a mobile phone and have already decided on the brand and model you will purchase.
And while on the way home from work, you notice a local mobile shop is offering 35% off on the exact mobile you want to buy, but due to financial constraints, you are still contemplating the decision and have not made up your mind!
However, when you see that discount, would you not feel the urge to purchase before the deal ends?
That’s precisely the sense of urgency the FOMO marketing strategy creates for your customers. You won’t believe it, but 60% of millennials make a reactive purchase after experiencing FOMO (within 24 hours).
When done right, FOMO creates overdrive in customers’ minds, and people act by purchasing or subscribing to your channels.
But make sure your FOMO offer is believable by ensuring you keep the promise. If you promise, make sure it is, or it will break your customer’s trust if a similar offer rolls over every weekend or week.
Remember, do not overuse FOMO; limiting the use is best.
Now, let’s look into some FOMO techniques used in marketing today.
Also See: Impactful Social Proof Statistics with Example
Different Types of FOMO Techniques
To understand the FOMO technique used in marketing, let’s look at the different FOMOs.
Urgency
Urgency is a common tactic used in the FOMO technique and is highly effective.
For example, when you visit any shopping site, you see the deals of the day at their best prices. You realize that the watch you wanted to purchase for months is in today’s deal, and only a few stocks are left.
That something creates an urgency to purchase before the stocks end or the deal gets off.
It makes customers decide quickly or grab the opportunity before they miss it. Some common call to action to create urgency include:
- Act Now
- Only X amount of products left
- Hurry before it’s too late
- Limited spots available
Time Limit or Time Bounded
Time-bound deals are another great way to create FOMO among customers. People would feel like there were only a few times left to make a purchase and grab that particular deal.
For example, if you want to purchase hosting for your website, you visit the hosting site, and the time limit appears, showing you make a purchase within five minutes and grab a 30% discount.
Now, you have two options: make a purchase and grab that 30%, or keep visiting other hosting sites and lose the offer. Would you make a purchase or not?
This countdown time offer works best for selling digital products or services.
Must Read: Limited Time Offers: Best Practices with Examples in 2024
Exclusive Deal
Another common FOMO technique is using an Exclusive Deal, which makes your customer think, “What if they missed this good deal?”
For example, many times when you visit the website, companies ask you to sign up for member-only promotions. It shows, “Sign-up to receive discount offers, new promotions, and exclusive deals only for sign-up members.”
Not only do subscribers get an offer on signing up, but also lifetime value in terms of the member’s only access to those exclusive deals and offers.
Social Proof
Social Proof & FOMO is a way to use other people’s experiences to showcase the value of your product or service that helped them. Most of the time, people get influenced based on the reviews and experiences of other people.
For example, when you purchase any hair product, you first check the reviews on different sites. Check out reviews and what people from influencers to your friends to colleagues and neighbors, especially when the price of your product is high.
So, you got a clear idea about the FOMO; let’s dive into some real FOMO marketing campaigns used by different brands –
Also See: 10 Tips to Use Social Proof and Increase Business
FOMO Marketing Examples by Brands
1. Limited Stock or Spots
Limited spots or stock is the best FOMO marketing technique to promote your products or services and generate more sales.
Here’s an example from Booking.com. It shows that there is currently a high demand for rooms in the Lonavla and that only a few rooms are available to book. If someone doesn’t book it correctly, they lose the best place to stay.
You don’t want to miss the last room, right?
Here’s another FOMO marketing example:
Showing that only a few stocks are left can trigger FOMO but works better with perishable products. It shows that only a few inventories of your favorite snack, Cheetos, are left to make purchases. If you don’t purchase now, you might need to wait to enjoy snacks until stocks refill.
You don’t want to miss these snacks, would you?
2. Countdown Timer fomo marketing examples
A countdown timer is another way to highlight scarcity and make traditional products look time-sensitive. You might have encountered count-down timers on several websites and e-commerce sites.
It is the perfect way to trigger the FOMO and make a purchase immediately. It creates urgency, scarcity, value, and interest, promoting sales and social media sharing. It shows customers’ time to order before the deals get off.
Here are FOMO marketing examples:
The Boat uses count-down times on the product and daily deal pages, Which creates FOMO among the customers to purchase their favorite product with the time-limited deal.
Another example,
Flipkart used a countdown timer on its product page to advertise daily deals and add a sense of urgency among the customers. The timer shows the time left to claim the deal on their favorite product.
Count-down timers can deliver results of improving sales and nudge shoppers towards a purchase. Research shows that count-down timersincrease sales by 30% and are a great way to boost sales and conversion.
3. Gift for First-Time
Try to offer freebies. These could be discount coupons, free shipping, a free trial, or a cashback, one of the best FOMO marketing examples.
The marketing strategy instigates FOMO among people an
d makes them decide faster. Offering something valuable and attractive freebies with every product sold to the first-time purchaser can boost your conversion rates.
This is especially useful in converting those people who are not ready to make a call or are new to your brand.
MagePlaza offers 10% off to their new visitors, and you can get a code to share your email address. You can purchase the subscription with the code and enjoy the discount on your first order.
Levi offers discounts to their first visitors.
Levi offers first-time visitors 20% off and free shipping on all their purchases; thus, customers can grab the discount that improves sales. Not only does it help Levi grab the customer’s attention, but if the customers love the product, they can become a retaining customer.
The discount offer for the first-time purchaser acts as a sales promotion and builds a customer base.
4. Lean on Social Proof
Online reviews can help brands gain trust and influence customers’ decisions, but seeing a whole host of reviews and testimonials on the product is a great FOMO marketing example among those who haven’t made a purchase yet.
Testimonials and reviews show that other people already use the product, which helps them get the desired results. Do you know that 72% of people read testimonials before making a purchase?
So, testimonials and reviews play a crucial role.
Seeing many reviews on the website creates FOMO of “how they would miss out on purchasing it.”
Here’s another FOMO marketing example of Wiser Notify showcasing the testimonials of their satisfied customers.
WiserNotify got lots of reviews and testimonials from satisfied customers. They display their testimonials on a specific page that helps customers to know that the product is one of the best and that people are already using it to gain desired results.
5. End-of-Season Sale fomo marketing examples
No content marketing strategy is as effective as marketing with a time-limited offer. Customers make impulsive buying decisions under the pressure of a ticking clock and early purchases.
Promoting seasonal sales like the End of Season sales can drive returning traffic to your website. Building anticipation for upcoming events is excellent for creating hype and getting people excited to purchase their favorite product.
Here’s an example from Levi,
Levi has created a popup notification of its End Season Sale offers that helps visitors to know about the seasonal sale offers and thus attracts new visitors to grab the discounted offer.
Their offer not only grabs visitors’ attention, but people share it with their friends, colleagues, and relatives; in turn, it improves traffic and earns more sales. It offers great value to attract customers and perceive higher value for the brand than the discounted price they pay.
It appeals to its targeted audience at a premium price.
6. Time Limit Offer
When creating a FOMO, a Limited-time offer can open up your customer’s wallet to make a purchase, and you get a new sale.
The easiest way is to offer an exclusive time-limited offer as Shopify does. Creating an offer for specific days, times, special occasions, or promotional purposes. Adding a simple timer or a specific date can create FOMO to make the deal hotter.
Here’s an example,
Shopify uses the time-bounded FOMO technique to grab customers and improve sales. This exclusive deal is attractive; customers might not want to lose it. It tells the buyer the offer will end soon, and you might miss the opportunity to save extra on your order.
7. Early Bird Offer
Early bird special is a common promotion for many events and hotels, and offers are giving discounts to the first few customers, which is one of the best FOMO marketing examples. It encourages people to book or purchase earlier and grab that extra discount.
This FOMO marketing example can help you improve traffic and brand value and promote your brands.
Take a look at Amazon’s Early Access Example,
Amazon provides Prime deal offers and early access to its Prime members a 30-minute earlier than non-prime members. It makes people feel FOMO about getting access to these amazing deals, and they might miss out on some products if the stock gets over.
It makes people purchase Prime memberships, thus increasing Amazon’s sales.
To Wrap Up
There’s no doubt that FOMO marketing can be effective.
The FOMO marketing examples in this article show how businesses have used FOMO to increase conversion rates. By creating a sense of urgency and tapping into people’s fear of missing out, businesses can encourage people to take action.
If you’re looking for ways to increase your conversion rates and use FOMO marketing, WiserNotify can help you with that!
