Building an ecommerce landing page that converts is hard. There’s so much to think about.
Tired of low conversion rates and high bounce rates on your landing pages? Struggling to capture leads and sales?
In this post we’ll show you 13 ecommerce landing page examples to get you started. And we’ll share our expert tips and best practices to help you optimise your pages for conversions, focusing on the features of the best ecommerce landing pages.
What and Why of eCommerce Landing Pages
An ecommerce landing page is a single page on your website with one single goal: to convert visitors into customers.
A landing page is not a homepage that introduces your online store in general; it is a dedicated page used in marketing campaigns to drive a specific action, such as buying, signing up for a newsletter, or claiming a discount code.
Ecommerce landing pages are important for several reasons:
Higher Conversion Rates: By focusing on one offer and removing distractions, landing pages can increase your conversion rate.
Targeted Campaigns: Targeted landing pages allow you to tailor your message and offer to specific audiences so your marketing is more relevant.
Better Ad Performance: Using landing pages in your ad campaigns (like PPC campaigns) means the message and offer match the ad so you get better ad spend and higher quality scores.
Lead Generation: Landing pages can capture leads through simple forms and grow your email list and nurture potential customers.
Data and Analytics: You can track your landing pages to see how visitors behave and optimise your marketing for better results.
Enhanced Brand Awareness: A well-crafted landing page can also help in building your brand’s presence online.
Sharing a compelling brand story on your landing page can serve as a powerful introduction to potential customers, helping to establish connections and drive lead generation.
Visitors leave your website without taking action?
They don’t trust your site or feel urgency to act. WiserNotify builds both, turning doubt into action & visitors into customers.
Landing Pages and Product Pages
Both serve a purpose in your ecommerce site but landing pages and product pages have different roles:
Focus: A landing page has a single focus on one offer or call to action.
A product page provides information about a specific product, product description, images and customer reviews.
Content: Landing pages have concise copy and high-quality images to persuade visitors to act.
Product pages have more product details to help customers make a buying decision. Effective product descriptions on these pages are not just informative but also strategically crafted to address customer objections and enhance conversion rates.
Navigation: Landing pages usually have minimal navigation to keep the visitor’s attention on the offer.
Product pages are part of your online store’s navigation so visitors can easily navigate other pages.
Think of a landing page as a promotional page for a specific campaign and a product page as a core part of your online store that provides product details.
13 Stunning Ecommerce Landing Page Examples
1. Tatty
This landing page from Tattly grabs your attention with its hero image of colorful temporary tattoos applied to a child’s hands.
The playful design and focus on customisation shows the brand’s personality and target audience.
Tattly is using this ecommerce landing page to promote its custom temporary tattoo service to individuals and businesses.
2. Lpsy
This landing page from Ipsy, a beauty subscription service, is visually led to get potential subscribers.
The hero image is a variety of beauty products arranged beautifully on a marble background so you can see the appeal of getting a curated selection of cosmetics.
The page design is clean and modern and highlights the key benefits of the subscription.
3. Fabfitfun
This landing page from FabFitFun, a lifestyle subscription box service, is all about discovery and excitement.
The hero image is an array of beauty, wellness and fashion products spilling out of the FabFitFun box so you can see the variety and value of what subscribers get.
The page design is clean and modern and communicates the brand’s focus on curated experiences.
4. Casper
This landing page from Casper, a well-known mattress brand, communicates its position as a sleep solutions provider.
The hero image is a family sleeping on a Casper mattress so you can feel the tranquility and the core benefit: a good night’s sleep.
The page design is clean and minimal and communicates the brand’s authority and trust.
5. Onewheel
This landing page from Onewheel, an electric skateboard company, is promoting their “Free the Funk” campaign with a fun and energetic design.
The hero image is the uniquely designed surfboard against a beautiful beach background so you can feel the adventure of the brand.
The page has great visuals, short copy and a clear call to action to get visitors to convert.
6. Away
This landing page from Away, a travel luggage company, is promoting a practical and often forgotten product: an AirPods cleaning kit.
The page design is clean and minimalist and highlights the problem (dirty AirPods) and the solution (Away’s cleaning kit).
High-quality product photography and short copy make the case for purchase.
7. Woodcraft
This landing page from Woodcraft, a woodworking tools and supplies supplier, is promoting a sweepstakes to win a set of Ultra-Shear tools.
The page is simple and focused on the prizes and the entry form.
High-value prizes and low barrier to entry to get as many people to participate and generate leads.
8. Xpand
This landing page from Xpand is promoting no-tie shoelaces with a fun and energetic design and offer.
The hero image is the product in use so you can see the convenience and functionality.
The page has a clear value proposition, strong visuals and social proof to get visitors to claim their free laces.
9. Bairon
This landing page from Boiron is promoting their homeopathic cold remedy, ColdCalm. The design is clean and informative and focused on the product benefits and customer testimonials.
The page has visuals, short copy and social proof to build trust and get visitors to try ColdCalm.
10. Vanityplanet
This landing page from Vanity Planet promotes their facial cleansing brush with a clean and modern design and focuses on the product’s benefits and technology.
The hero section has bold text over a lifestyle image so you can see the key message.
The page has compelling copy, video demo and social proof to get visitors to buy the brush.
11. Axis
This landing page from Axis is promoting their smart window shade solution with a clean and minimal design and simplicity and convenience.
The page has short copy, product visualization and clear calls to action to get visitors to learn more or buy.
12. Hims
This landing page from Hims, a telehealth company for men’s wellness, is promoting their hair growth treatments with a clean and informative, and reassuring design.
The page has clear visuals, a short copy, and social proof to address hair loss and position Hims as the convenient solution.
13. Squatty Potty
This landing page from Squatty Potty is promoting their flagship product, an ergonomic toilet stool, to improve posture and promote healthier bowel movements.
The page has a clean and informative design with a bit of humor to explain the product benefits and address a common but often unspoken issue.
How WiserNotify Increases Landing Page Conversions
WiserNotify is a powerful tool to build landing pages and boost your ecommerce landing page conversions.
It uses social proof and FOMO (fear of missing out) to get customers and conversions.
Here’s how:
➨ Real-time Notifications: WiserNotify shows real-time notifications of recent purchases, sign-ups and other activity on your landing page. This social proof gets visitors to take action.
➨Countdowns and Scarcity: Create urgency with countdown timers for limited time offers . This scarcity tactic gets visitors to act now and reduce cart abandonment.
➨ A/B Testing: Test different notifications and messages to see what works best for your audience. This data driven approach ensures you’re using WiserNotify to its full potential.
Add WiserNotify to your landing pages and get a more engaging and persuasive experience for your visitors and higher conversions and sales.
9 Elements of an Ecommerce Landing Page?
Creating a great ecommerce landing page that converts involves design, psychology, and marketing know-how.
Here’s a breakdown of the 9 essential elements to turn your landing page into a lead-generating, sales-driving machine:
Increased Conversions: A well-designed landing page can significantly boost your conversion rates. To further enhance conversion rates and lead generation, consider creating more landing pages for various marketing campaigns.
While this may seem daunting, using tools and templates can simplify the process, leading to significant increases in leads.
1. Bold Headline
First Impression: Your headline is the first thing visitors see. It has to grab their attention and make a strong first impression. Think of it as the “hook” that gets them to your offer.
Simplicity and Brevity: Get to the point. Clearly state your value proposition and main benefit of your product or service in as few words as possible.
Relevance: Make sure your headline matches the ad or link that brought the visitor to your landing page. Keep message match to avoid confusion and increase engagement.
Examples:
Instead of: “Welcome to Our Website!” Try: “Get 50% Off Your First Order Today!”
Instead of: “We Sell Shoes” Try: “Find Your Perfect Running Shoes – Shop Now!”
2. Eye Candy
Show, Don’t Tell: Use high-quality images or videos to show your product or service in action. Help visitors see how it works and what it does.
Product Focus: For product landing pages, including many landing pages, include multiple images from different angles, lifestyle shots and close-ups to highlight key features.
Video: Consider using video to demonstrate product usage, customer testimonials or explain complex features in a fun way.
Visual Hierarchy: Use visuals to guide the visitor’s eye through the page and highlight the CTA.
3. Copy That Converts
Benefit Focused: Focus on the benefits of your product or service, not the features. Explain how it solves the common pain points of your target audience and makes their life better.
Clarity and Brevity: Use clear and concise language that’s easy to understand. Avoid jargon or technical terms that might confuse your audience.
Emotional Connection: Connect with your audience on an emotional level using storytelling, humor or relatable scenarios.
Scannability: Break up long blocks of text with headings, subheadings, bullet points and visuals.
We’ll get to that later.
4. Clear Call to Action (CTA)
Prominence: Make your CTA button stand out. Use contrasting colors, bold fonts, and clear wording to get attention. A well-designed promotional landing page can effectively attract visitors through discounts or product launches.
Action Oriented Language: Use verbs that encourage action like “Shop Now”, “Get Started”, “Claim Your Offer” or “Download Now”.
Multiple CTAs: Repeat your CTA multiple times throughout the page especially after presenting key benefits or features.
Above the Fold: Place at least one CTA button above the fold (the part of the page visible without scrolling) to capture immediate attention.
5. Social Proof
Trust: Include customer testimonials, reviews, social media mentions or case studies to build trust and credibility.
Authenticity: Use real testimonials from happy customers. Include photos or videos to increase authenticity.
Relevance: Choose testimonials that highlight the specific benefits or features you are promoting on your landing page.
Variety: Use different types of social proof like star ratings, quotes and video testimonials.
6. Trust Signals
Security: Show security badges (e.g. SSL certificates) to let visitors know their info is safe.
Guarantees: Offer money back guarantees or satisfaction guarantees to reduce purchase anxiety.
Return Policy: Clearly state your return policy to build confidence and show you stand behind your products.
Contact Info: Make it easy for visitors to contact you with questions or concerns. Include a phone number, email address or live chat.
7. Mobile Optimization
Responsiveness: Make sure your landing page is fully responsive and adapts to different screen sizes (desktops, tablets, smartphones).
Page Speed: Optimize page load speed for mobile devices. Slow load times can lead to high bounce rates.
Touch Friendly Elements: Make sure buttons and links are big enough and spaced well for easy tapping on touchscreens.
8. Limited Navigation
Minimize Distractions: Remove or minimize navigation menus, sidebars and other elements that might distract visitors from your offer.
Focus: Keep the focus on your primary CTA and avoid giving visitors reasons to leave the page before converting.
9. Forms (if applicable)
Lead Capture: If you’re generating leads, use forms to collect visitor info (e.g. name, email address, phone number).
Briefness: Keep forms short and sweet, ask only for the essential info.
Incentives: Offer incentives for filling out the form like a discount code, free ebook or exclusive access to content.
3 Tools for Creating Ecommerce Landing Pages
You don’t need to be a coding expert to build high-converting ecommerce landing pages.
Several user friendly tools can help you create professional looking pages with ease:
1. Convertflow
Convertflow is more than just a landing page builder.
It allows you to build personalized landing pages, pop-ups, forms, and surveys to capture leads and engage visitors.
Convertflow has advanced targeting and segmentation options so you can message to specific audiences and optimize for conversions.
2. ZOHO Landing Page Builder
ZOHO Landing Page Builder is a easy to use tool with a drag and drop interface, customizable templates and lots of design elements.
It integrates with other ZOHO apps so if you’re already using the ZOHO suite it’s a convenient option.
With its simple interface and robust features ZOHO Landing Page Builder makes creating beautiful and effective landing pages easy.
3. Unbounce
Unbounce is a landing page platform that has everything you need to create high converting pages.
It has a massive library of templates, A/B testing, dynamic text replacement and advanced analytics to track performance.
Unbounce is all about conversion rate optimization, they provide features and resources to help you get the most out of your landing pages.
These tools give you the flexibility and features to build pages that match your brand, marketing goals and technical skills.
5 Copy Frameworks for Ecommerce Landing Pages
Writing copy for your ecommerce landing pages is key to conversions.
Here are 5 frameworks to help you structure your copy and persuade visitors to act:
1. AIDA (Attention, Interest, Desire, Action)
The classic copywriting formula to guide visitors through the conversion funnel:
- Attention: Grab the reader’s attention with a headline, image or question.
- Interest: Spark their interest by highlighting the benefits and features of your product or service.
- Desire: Create desire by showing how your product solves their problems or improves their lives. Use social proof and emotional appeals to strengthen desire.
- Action: End with a clear and compelling call to action, tell them to buy, sign up or learn more.
2. PAS (Problem, Agitation, Solution)
This framework is all about addressing customer pain points and positioning your product as the solution
- Problem: Identify a specific problem or challenge your target audience faces.
- Agitate: Agitate the problem by highlighting the negative consequences or the frustration it causes.
- Solution: Show your product or service as the solution to the problem. Explain how it solves the pain points and provides relief.
3. The 4 Ps (Promise, Picture, Proof, Push)
This framework is all about backing up your claims with evidence:
- Promise: Make a clear and simple promise about your product or service.
- Picture: Paint a picture of how the customer’s life will be better after using your product.
- Proof: Provide evidence, customer testimonials, data or case studies.
- Push: End with a call to action and tell them to take the next step.
4. FAB (Features, Advantages, Benefits)
This framework is all about connecting product features to customer benefits:
- Features: Describe your product or service features.
- Advantages: What are the advantages of each feature? How is it better than the competition?
- Benefits: What benefits will the customer get by using your product? How will it solve their problems or improve their lives?
5. Before-After-Bridge
This framework uses storytelling to show the transformation of your product:
- Before: Describe the customer’s current situation or problem.
- After: Paint a picture of their ideal situation after using your product.
- Bridge: How does your product bridge the gap between the “before” and “after” states.
Using these copy frameworks on your ecommerce landing pages you can create copy that resonates with your audience and converts.
3 Ecommerce Landing Page Mistakes
Even with the best of intentions we all make mistakes that can hurt our ecommerce landing pages.
Here are three to avoid
1. Unclear Value Proposition
Not communicating the value proposition of your product or service. Visitors should get it instantly what you offer and why they should care.
The Solution: Write a clear and simple headline that tells the main benefit of your product. Use clear and persuasive copy to explain how it solves customer problems.
2. Weak Call to Action
Using weak or generic calls to action that don’t inspire action.
The Solution: Use strong action verbs and specific language to tell them to take the action. Make your CTA button visible and easy to find.
3. Too Many Distractions
Having too many distractions on the page, such as unnecessary navigation elements, too much text or irrelevant images.
The Solution: Keep your landing page focused on one goal. Minimize distractions and guide the visitor to the CTA. Use white space effectively to create a clean design.
Sources for Professional Ecommerce Landing Page Templates
If you want to get a head start on designing your ecommerce landing pages, using templates can be a quick and easy solution.
Here are some places to find ecommerce landing page templates
1. ThemeForest
ThemeForest is a massive marketplace with a huge collection of website templates including ecommerce landing page templates.
They have templates for Shopify, WordPress and more. They have diverse designs, features and customization options to suit different needs and tastes.
2. TemplateMonster
TemplateMonster is another well known platform with a big collection of website templates.
They have a dedicated section for ecommerce landing page templates with designs for different industries and niches.
You can filter by features, style and platform.
3. Shopify Theme Store
If you’re using Shopify for your store, check out the Shopify Theme Store for landing page templates designed for the platform.
These templates are built to integrate with Shopify features and provide a seamless design experience.
4. Landing Page Builders
Many landing page builders like Unbounce and Convertflow have a library of pre-designed templates you can customize to match your brand and offer.
Templates from Unbounce:
Templates from Convertflow:
These are often conversion optimized and mobile responsive.
5. Independent Designers and Agencies
Consider hiring independent designers or agencies that specialize in ecommerce landing page design.
They can create custom templates that match your brand and marketing goals.
Wrap up
Ecommerce landing pages are key to online sales.
Showcase your unique selling points and guide the visitor to a clear CTA and you’ll see conversions increase.
So remember:
Clarity is key: Be clear and simple.
Trust is key: Use social proof and trust indicators.
Mobile is key: Make sure your pages are mobile-friendly.
Never stop testing: Analyze and optimize your pages for better results.
Now go and create ecommerce landing pages that turn visitors into customers.
