Table of Contents
Landing Page
Headline Examples

15 Magnetic Landing Page Headlines That Hook Attention

You’ve worked hard to make a great landing page. It looks good, and you have a great offer. But people are leaving your page really quickly!

What’s the problem? It might be your headline.

Your headline is the first thing people see. It needs to grab their attention and make them want to read more.

A bad headline is like a bucket with holes – you’re losing potential customers and wasting money.

But there’s good news! We can help you write amazing headlines. This blog will show you 15 examples of headlines that work really well.

These headlines will make people stay on your page and want to learn more about what you’re offering.

Get ready to see more people interested in what you have to sell!

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What Makes a Great Landing Page Headline?

A good headline is like a superhero for your website! It grabs people’s attention and makes them want to learn more. Here’s what makes a headline great:

  • Keep it simple: A good headline is easy to understand. Don’t use big words or confusing language.
  • Match your page: Your headline should match what your page is about.
  • Make people feel like they need to act now: Use words like “now” or “today” to make people feel like they need to do something right away.
  • Show what’s good about it: Tell people how your product or service will help them.
  • Get people excited: Use words that make people feel excited or curious.
  • Keep it short: Don’t use too many words.
  • Be different: Make your headline stand out from other websites.

Before the example, it is essential to understand which headline best suits your business. The correct headline can capture attention, set the tone, and encourage visitors to engage with your content.

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Types of Headlines That Boost Conversions

Different headlines work better in different situations. Here are a few kinds that are good at getting people interested, with examples:

Benefit-driven headlines: These headlines clearly state the benefits of your product or service. For example, “Lose weight quickly with our amazing diet plan” or “Get whiter teeth in just 7 days!”.

Question headlines: These headlines make people curious and want to learn more. For example, “Are you making these common website mistakes?” or “Is your dog getting enough sleep?”.

Urgency headlines: These headlines create a sense of urgency with words like “now” or “limited time.” For example, “Don’t miss out! Get 50% off today only” or “Last chance to join our webinar!”.

How-to headlines: These headlines offer a solution to a problem. For example, “How to write headlines that make people buy things” or “Learn to bake a cake in 5 easy steps”.

Testimonial headlines: These headlines use what other people say to build trust. For example, “See what our customers are saying about our amazing product” or “This changed my life! – [Customer Name]”.

Emotional headlines: These headlines use feelings to connect with people. For example, “Protect your family from financial disaster” or “Experience the joy of effortless cooking”.

Intriguing headlines: These headlines make people curious. For example, “You won’t believe what happened next…” or “The secret to success that no one tells you”.

Command headlines: These headlines tell people what to do. For example, “Download your free eBook now” or “Sign up for our newsletter today”.

Try using different kinds of headlines to see what works best for you.

15 Fresh and High Impactful Landing Page Headline Examples

Let’s jump into some of the best landing page headline examples to get inspired –

1. Superlative Headline by Puffy

SuperlativeHeadlinebyPuffy

The headline ” America’s #1 Award Winning Luxury Matters” tells visitors what they sell with a high-quality image, influencing customers to take action.

Along with the limited-time offer, customers take quick action before losing the sale. The CTA “Take Mattress Quiz” shows customers an option to provide personalized options to choose the matters. While “Shop Mattresses” takes them directly to the product page.

Related post: I Reviewed 15 Product Page Examples (Top Choices for 2025)

Here’s another example – “Solve [Problem] with [Solution]”

2. Benefits-Driven Headline by HappSales

DrivenheadlinebyHappSale

The headline “Transform your business with HappSales Revenue Acceleration Software” shows the software’s benefits.

The HappSales landing page headline is one of the best headlines for benefit-focused examples that convey to visitors that they can help them manage their business operations, boost teams’ productivity, and enhance performance.

The addition of badges increases visitors’ trust, and the CTA allows customers to “book a free trial” or “book a demo.”

You can use the headline formula – “[Benefit] with [Product/Service]”

3. Call-to-Action Headline by Lyft

Call-to-ActionHeadlinebyLyf

The direct headline “Apply to drive with Lyft” is also a call to action for the users.

Lyft’s landing page headline is straightforward, with a simple design that increases the chances of signups. The headline tells users exactly what to do, which is an excellent example of the CTA Headline, making it super-easy for users to get started.

You can use the formula – “[Action Verb] [Product/Service] Today”

4. Question-Based Headline by Flight Delayed

Question-basedHeadlinebyFlightDelaye

The question formula is “Flight delayed, canceled, or overbooked?”

Who doesn’t love to get compensation for the flights? That’s where the headline works and influences customers. The question-based headline formulas convey the struggle and sense of frustration among the customers, influencing them to take action.

Here’s a formula you can use: “Tired of [Annoying Problem X]? We Can Help”

5. Benefit-Based headline by Ewebinar

Benefit-basedheadlinebyEwebina

Here’s another excellent example of writing a catchy benefit-based headline by Webinar – “How to create a high-converting Landing page for a live or evergreen webinar.”

The headline grabs the attention of the targeted audiences looking to design a landing page for their webinar, influencing them to join the free session.

A headline formula you can use: “[Intriguing Word] [Benefit]”

Build trust & FOMO

Highlight real-time activities like reviews, sales & sign-ups.

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6. Curiosity-Driven Headline by HomeLight

Curiosity-DrivenheadlinebyHomeLigh

“How much is my house worth?” generates a curiosity among the visitors.

One of the things potential buyers love is estimating how much their home is worth. HomeLight’s landing page headlines use a question-type headline that generates curiosity among visitors and encourages them to take quick action.

You can use the formula of asking a question – “Did you know [topic]?”

7. Benefit-Rich Headline by Monday.com

Benefit-rich headline by Monday

“Project Management Made Easy” shows the benefits audiences get after using the software.

Monday.com is one of the leading project management platforms. It strategically positions its headline to grab users’ attention. The benefit-focused headline shows what users will get when purchasing its services/products.

You can use the formula – “[Benefit 1], [Benefit 2], and [Benefit 3] with [Product/Service]”

Related post: 25 Elite Conversion Rate Optimization Experts & Consultants

8. Special Offer Headline by Freshly

SpecialOfferheadlinebyFreshl

“Get $80 off” directly grabs the audience’s attention, and one of the great landing page examples is Freshly, which uses a fantastic headline that grabs users’ attention. The use of special offers in its headline formulas that no customer can resist and signups quickly.

You can use the formula – “[Discount] on Your First [Purchase]

9. Number Headline by Klient Boost

NumberheadlinebyKlientBoost

“7 Monstrous Ways to Improve your Adwords Performance” tells the audience what’s inside.

When used with statistics, the number headline proves to be more effective in grabbing visitors’ attention and also builds authority among them. Klient Boost uses the numbered headline example to show customers what they will be getting and influence them to register for a free ebook or guide.

You can use the formula – “[Number] Ways [Product/Service] Can Help You”

10. Benefit & Stats Based Headline by GetResponse

BenefitStatsbasedheadlinebyGetRespons

GetResponse’s benefit-focused landing page headline, “Maximize revenue with advanced email and marketing automation,” shows the benefits to visitors after using the software. Below are added statistics to build trust among the visitors and a CTA that asks them to book a demo.

You can use the formula – “[Benefit] Backed by [Statistic]”

Build trust & FOMO

Highlight real-time activities like reviews, sales & sign-ups.

First Image Second Image Add to My Website Now

Try for free (No card required)

11. Superlative Headline by Decktopus

SuperlativeheadlinebyDecktopu

Decktopus uses an excellent headline, “World’s #1 AI-powered presentation generator,” that pretends they are one of the best in their niche. A strong and descriptive headline communicates what the brand does effectively and influences visitors to try out with the CTA “Generate My Presentation.”

You can use the formula – “The best [product/service] for [target audience]:

12. Outcome-Oriented Headline by Crowdo

Outcome-orientedheadlinebyCrowd

Like other landing pages, Crowdo uses the big and bold headline “Boost Google Ranking and Become #1 Player,” which points out how it helps its customers rank on top of Google Search and drive traffic to their website.

You can use the formula – “[Desired Outcome] with [Product/Service]”

13. Exclusive Offer Headline by Hello Fresh

ExclusiveofferheadlinebyHelloFres

Hello, Fresh uses a clear headline that directly speaks to their target audience. It provides customers with an exclusive offer to its subscribers. The clear and catchy headline grabs users’ attention and influences them to take action.

“Exclusive offer for Podcast Listeners!” shows an exclusive offer for its customers.

You can formula – “[Limited-Time Offer] for New Customers”

14. Alternative Solution Headline by LiveChat

AlternativeSolutionheadlinebyLiveCha

“The real champions of customer service” position the product as a solution to a specific problem.

When visitors visit, they quickly want to clarify how you can help them. In this landing page, Live Chat uses captivating headlines that address visitors’ need to find a Zendesk alternative, focusing on providing an affordable solution.

You can use the formula – “The [Alternative] to [Existing Solution]”

15. Lead Capture Headline by Taboola

LeadCaptureheadlinebyTaboola

“Learn from 40 Successful Native Advertising Campaigns and Get Better Results with This Ebook” combines intrigue with a free offer to encourage users to download an ebook in exchange for their information.

Taboola helps businesses to monetize their content and distribute messages to target audiences. The headline and text used in the lead capture form capture visitors’ attention and influence them to download a free eBook in exchange for user data.

You can use the formula – “[Intriguing Word] [Benefit] – Download Our Free [Offer]”

We hope these 15 inspiring example helped you find the best landing page headlines and how each work differently for each business. You might need to experiment with different headline variations to check which works best for your campaign.

3 Formulas for Writing Effective Headlines

Sometimes, it helps to have a plan when you’re writing headlines.

Here are a few simple ways to write good headlines:

1. AIDA (Attention, Interest, Desire, Action)

This means your headline should first grab attention, then make people interested, then make them want what you have, and then tell them what to do.

Example:

Attention: “Tired of being tired?”

Interest: “Learn how to have energy all day long.”

Desire: “Our natural supplement will give you more energy and help you focus.”

Action: “Try it today!”

2. The 4 Ps (Promise, Picture, Proof, Push)

This means your headline should promise something good, help people imagine it, show that it works, and tell them to do something.

Example:

Promise: “Get a perfect smile in just 30 days.”

Picture: “Imagine having a bright, white smile.”

Proof: “Our customers love our teeth whitening system.”

Push: “Buy yours now!”

3. Before-After-Bridge (BAB)

This means your headline should talk about the problem, then the solution, and then how your product or service helps.

Example:

Before: “Having trouble getting people to visit your website?”

After: “Get lots of visitors to your website.” Bridge: “Our SEO services will help your website show up higher in search results.”

These are just a few ideas to help you write good headlines. Try them out and see what works best for you!

Conclusion

Your landing page headline is the first, and possibly only, impression you make on potential customers.

Don’t let a weak headline sabotage your efforts! Following the tips and frameworks outlined in this blog, you can create compelling headlines that grab attention, communicate value, and drive conversions.

Remember to experiment with different headline types and formulas to see what resonates best with your audience.

Keep testing, keep learning, and watch your landing pages transform into lead-generating machines!

FAQ's

The landing page headline is a primary text that grabs users’ attention, is located at the top of the page, and encourages users to take action by influencing them and communicating the value proposition.

The landing page headline is crucial because:

  • It communicates value
  • Encourages customers to take action
  • Grab visitors’ attention and address their concerns
  • Establish credibility

A good landing page headline should align with your campaign and be clear, simple, and effective. You can use different headline formulas in this blog to craft a great headline.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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