If you’re selling anything on Podia—like courses, digital products, or coaching—showing real feedback from your customers can make a big difference.
People are more likely to trust you when they see that others have had a good experience.
Testimonials do exactly that. They give your visitors a sense of trust and comfort, which can help them feel ready to buy or sign up.
That’s where WiserNotify helps. It makes it easy to collect and show customer reviews on your Podia site. You can display them as small popups, notifications, or even a full review wall—without writing any code.
In this guide, I’ll show you how to add testimonials to your Podia site quickly. You don’t need to know any code or mess with complicated settings.
Just follow a few simple steps, and you’ll have your reviews showing on your site in minutes.
Let’s get started.
Why Add Testimonials to Podia?
Testimonials help build trust. When visitors see real feedback from others, they feel more confident in your product or service.
People don’t always trust what you say about your product — they trust what other customers say. That’s why adding testimonials to your Podia site can make a big difference.
According to Wisernotify data, displaying 5-star online reviews and testimonials can increase conversion rates by 270%, especially for higher-priced digital products.
Nearly 88% of customers trust online reviews and testimonials as much as personal recommendations. Even just five positive testimonials can be enough to increase credibility and drive action.
When someone lands on your Podia sales page, they’re often thinking:
- “Will this actually work for me?”
- “Can I trust this creator?”
- “Is this worth the price?”
This is where a good testimonial answers those questions without you needing to say a word.
Here’s why adding testimonials to your Podia site makes a difference:
- They help new visitors trust you quickly
- They back up what you say about your offer
- They answer common doubts and questions
- They make your brand feel more real and relatable
For example, someone saying, “I finished the course in 2 weeks and landed my first client the next month,” is way more powerful than you saying your course is great.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Podia
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Embed Testimonials on Podia
Adding testimonials to your Podia site using WiserNotify is quick and easy. Here’s how you can do it in a few simple steps:
1. Log in to WiserNotify
- First, sign up and create a free account or log in to your WiserNotify dashboard.
2. Create a Testimonial Notification
- Choose a testimonial widget from the dashboard, like carousel, wall of love, or popup. Customize it with your brand colors, layout, and customer reviews.
3. Copy the Pixel Code
- Once your widget is ready, WiserNotify will give you a small pixel code.
4. Add the Pixel Code to Podia
- Go to your Podia dashboard
- Open the Site Editor
- Click on Site Settings → Code
- Paste the WiserNotify pixel in the Footer Code section
- Save your changes
5. Publish Your Site
- Once saved, your testimonials will start showing up on your Podia pages.
3 Testimonial Optimization Tips
Here are the three main tips for testimonial optimization:
1. Update Testimonials Regularly
Outdated testimonials can make your business feel inactive. Keep things fresh by adding new reviews often. This shows visitors that people are still buying, booking, or using your service.
Replace old reviews that mention features you no longer offer or services you’ve changed. Highlight recent customer experiences to build trust and show current value.
Add the date or a “Recently Shared” tag to make the testimonial feel even more current.
2. Use Real Names and Photos
People trust people. A review that shows a real person’s name and photo feels much more believable than one that says “John D.” with no image.
When possible, include:
- The person’s full name
- A clear photo (preferably smiling)
- Their job title, company, or city
These details help others connect with the reviewer and show that your testimonials are real, not made-up.
If a customer is shy about using their full name, at least get permission to use their photo and first name. This still adds a human touch.
Avoid using stock photos. Ask happy customers to send a quick selfie or use their LinkedIn profile picture (with permission).
3. Match Testimonials with the Right Page
Don’t show the same testimonial everywhere. Place each one where it supports the content and helps the visitor decide.
For example:
- Show product-specific reviews on product pages
- Add service feedback to your service detail pages
- Use trust-building testimonials on your checkout or pricing pages
When a visitor reads a testimonial that talks about the exact thing they’re considering, it feels more relevant and convincing.
Use tags or filters to group your testimonials by product, feature, or audience. This will help you automatically display the most useful review in the right place.
Best Places to Show Testimonials on Podia
To build trust and help new visitors feel confident, it’s important to place your testimonials where they’ll get seen. Here are the best spots on your Podia site:
Homepage
Your homepage is where most visitors land first, so it’s the best spot to show social proof right away.
Add a short, strong testimonial near your main headline or call-to-action button. This helps new visitors trust you faster and feel more confident in taking the next step — whether that’s signing up, buying, or exploring further.
Use one or two short lines from a real customer. If possible, include their name and a photo for extra trust.
Product Pages
Your product pages are where people decide if they want to buy. This is the right place to add real feedback from people who’ve already bought or used your course, ebook, or service.
Add short, honest testimonials that speak directly about the product’s value. Place them:
- Near the “Buy Now” button to reduce hesitation.
- Right after the product description, back up your claims.
- Besides pricing details, build confidence.
Try to use reviews that talk about the exact product on that page. Simple, honest words work best—something like “This course helped me land my first client” feels more real than just “Great product!”
Pricing Pages
Pricing pages are where people often pause to decide.
This is the moment they ask, “Is it worth it?” That’s why it’s the perfect place to add testimonials.
Show reviews from real customers who talk about the value they got after buying your course, joining your membership, or using your digital product.
Pick short, clear testimonials that mention results, ease of use, or customer support.
- Place the testimonial near the pricing options or next to your sign-up button.
- This will build trust and reduce hesitation when it matters most.
Checkout Pages
Checkout pages are your final chance to build confidence. This is where visitors decide whether to complete their purchase or leave. Adding a few strong testimonials here can help clear any last-minute doubts.
Use short quotes from happy customers who mention how smooth the process was, how good the value was, or how helpful your product or service was.
Make sure these reviews look real and trustworthy. Place them close to the payment button or just above the order summary so they’re easy to spot without scrolling.
- Example: “Thousands of creators trust us.”
Thank You Page
The thank you page is one of the most powerful spots to show testimonials on Podia.
Right after someone signs up or buys something, they’re paying attention. They’re still deciding how they feel about the experience.
A kind review from a happy customer can make them feel even better about their choice. You don’t need anything long.
- Just a short, real comment like “This course was exactly what I needed” or “Super helpful and easy to follow” works well. You can show one solid review or rotate a few quick ones.
Dedicated Testimonial Page
Creating a separate page just for testimonials is a great way to show real feedback from your customers. It gives people one easy place to read what others are saying about your products or courses.
You can add a link to this page in your menu, footer, or even inside emails. It helps build trust, especially for visitors who want to hear from others before signing up.
- Try to keep the page simple and easy to scroll. If you offer different products, group the reviews by type.
Other Ways to Add Testimonials to Podia
Here are some other easy methods:
Email Campaigns
One smart way to collect and showcase testimonials on Podia is through your email campaigns.
After a customer finishes a course, downloads a product, or attends a webinar, send them a short email asking for feedback using the Wisernotify tool.
Keep the email simple. Mention how their words can help others make a better decision. Add a direct link to your testimonial form or let them reply directly.
Once you receive good responses, pick the strongest ones and add them to your product pages, sales pages, or even use them as part of your next email campaign.
Testimonials from real customers in your emails help build trust and improve conversions.
Social Media Posts
One of the easiest ways to build trust is by sharing testimonials on your social media. If someone leaves a kind review, take a screenshot or turn it into a quote graphic and post it.
You can:
- Share it on Instagram Stories with a quick thank-you.
- Post it on your Facebook page with a link to your Podia course or product.
- Turn a powerful line from a testimonial into a tweet.
- Use carousel posts to show a few reviews at once.
This helps you stay active, show proof, and gently remind your followers that real people are happy with what you offer.
You can also link to your social profiles, where visitors can read more feedback.
Pop-Ups
Pop-ups are an easy way to show customer testimonials without changing your page design. You can set them to appear when someone is browsing a product, staying on a page for a few seconds, or about to leave.
They work well because they catch attention and quickly show what others think about your product. Even a short review in a small pop-up can help someone feel more confident to buy.
You can use tools like WiserNotify to do this. It lets you add review pop-ups to your Podia site without needing to code. Just pick when and where you want the review to show.
Video Testimonials
Video testimonials feel more real than written ones. People trust faces and voices. A short clip of a happy customer talking about your product can make a big difference.
Here’s how you can add video testimonials in Podia:
- Use the Video block on any page to upload a customer video.
- Or use the Embed block to add a video from YouTube, Loom, or Vimeo.
- You can place the video on your homepage, sales page, or even your thank-you page.
Keep it simple. A quick 30 to 60-second video where someone shares what they liked or how your product helped them works great.
If you don’t have a video yet, ask your best customers. You can say something like: “Would you be open to sharing a quick video about your experience with [product name]?”
Blog Content
Another smart way to showcase testimonials on Podia is by adding them inside your blog posts. If you’re writing a blog about your course, service, or product, slide in a quote from a happy customer right where it fits best.
For example, if you’re explaining how your course helped someone grow their business, add a direct quote from that student. This makes your content feel real and builds trust while people read.
You can place the testimonial in:
- A blockquote section with the person’s name and result
- A styled box to highlight it mid-article
- The conclusion of the post is to leave a strong impression
3 Testimonial Mistakes to Avoid on Podia
Even if you collect great testimonials, placing or showing them the wrong way can reduce their impact. Here are three mistakes you should avoid:
1. Using Generic Testimonials
Generic testimonials like “Great course!” or “Loved it!” don’t help new visitors trust your offer. They’re too vague and don’t explain why someone should buy from you.
Instead, show feedback that’s clear and specific. A good testimonial mentions the result, the person’s role, and what they liked most. For example:
“I’m a freelance designer and I didn’t know how to set my prices before. This course showed me how to price confidently — I booked 3 new clients the same week.”
2. Overloading Pages
Don’t try to show all your testimonials in one place. It clutters the page and makes it harder for visitors to focus. On Podia, clean layouts help with conversions. If your page looks packed, people will likely skip reading it.
Keep it clean. Add 2–3 strong testimonials per section. Place them where they matter — after feature explanations.
3. Hiding Testimonials
If people can’t see your testimonials, they won’t trust what you offer. Many Podia creators hide testimonials deep in the page or place them where visitors won’t notice.
Instead, place them where visitors are most likely to make a decision.
Keep it — simple, make sure your best reviews are easy to spot without any extra clicks.
Wrap Up
That’s it — adding testimonials to your Podia site is quick and easy. It doesn’t take much time, but it can really help your visitors feel more confident.
Focus on placing them where visitors make decisions — like your sales page, product page, or near a buy button.
A few strong reviews can make a big difference in helping people feel sure about buying from you.
Keep things fresh by updating your testimonials now and then. As more people use your product or service, ask them to share their experience.
Over time, these small changes help build more trust and increase your sales naturally.
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