Many Shopify store owners struggle to establish trust with potential buyers, leading to cart abandonment and low conversion rates.
Without trust signals like testimonials, even the most appealing products may fail to convert hesitant visitors into paying customers.
Adding testimonials to your Shopify store builds credibility, reassures buyers, and drives conversions by showcasing real customer success stories.
Why Add Testimonials to Shopify?
Testimonials are essential for building trust and increasing sales in your Shopify store. Here’s why:
Establish Social Proof: Buyers trust other customers’ experiences, making testimonials a powerful sales driver.
Reduce Cart Abandonment: Strategic placement of testimonials reassures hesitant shoppers at critical decision points.
Boost Conversion Rates: Testimonials can improve conversions by up to 34% when placed near CTAs.
Enhance Brand Credibility: Positive reviews highlight your product quality and service reliability.
Support SEO: User-generated content like testimonials can enrich your product pages and improve search rankings.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Shopify
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Embed Testimonials on Shopify
1. Use Shopify’s Built-In Features
- Navigate to Online Store > Themes > Customize in your Shopify admin dashboard.
- Add a “Text” or “Image with Text” section to include static testimonials.
2. Install a Testimonial App
- Install a dedicated app like WiserNotify to display dynamic testimonial widgets on your store.
- Follow the app’s setup instructions to customize and integrate testimonials seamlessly.
3. Embed WiserNotify Widgets
- Copy your WiserNotify widget script.
- Go to Online Store > Themes > Actions > Edit Code, and paste the script into the
<head>section of your theme.liquid file. - Save changes and preview your store to ensure testimonials display correctly.
4. Add Testimonials to Product Pages
- Use Shopify’s Product Information section to include specific customer testimonials related to each product.
- Example: Add a quote like “This sweater is so warm and cozy! – Sarah T.” below the product description.
5. Create a Dedicated Testimonials Page
- Use a page template to create a dedicated “Customer Reviews” or “Testimonials” page.
- Include customer photos, videos, or quotes for an engaging and authentic presentation.
3 Testimonial Optimization Tips for Shopify
Highlight Measurable Outcomes: Use testimonials with specific results, like “Increased my productivity by 50%!”
Leverage Visuals: Add customer photos or videos to testimonials to enhance credibility.
Keep It Relevant: Use testimonials that address common buyer concerns or highlight product-specific benefits.
Best Places to Show Testimonials on Shopify
Homepage
- Place a slider or featured testimonials prominently on the homepage to build trust immediately.
Product Pages
- Add testimonials related to the product directly below the description or near the “Add to Cart” button.
Checkout Pages
- Display testimonials addressing shipping, product quality, or customer satisfaction to reduce checkout hesitation.
Email Campaigns
- Include testimonials in abandoned cart or upsell emails to re-engage shoppers.
Thank-You Pages
- Highlight testimonials on thank-you pages to encourage repeat purchases or upsells.
Other Ways to Add Testimonials to Shopify
Social Proof Pop-Ups
- Use WiserNotify to display real-time notifications like “Alex just purchased this product!” to build urgency and trust.
Video Testimonials
- Add customer video testimonials to product pages or your homepage for a more engaging experience.
Dynamic Sliders
- Use a carousel widget to rotate testimonials, keeping your site visually appealing and clutter-free.
Integrate Testimonials with Trust Badges
- Combine testimonials with trust badges to reinforce credibility and reduce buyer anxiety.
UGC Galleries
- Create a user-generated content gallery featuring customer photos and quotes for a compelling visual display.
3 Testimonial Mistakes on Shopify
Using Generic Testimonials
- Avoid vague reviews like “Great product!” Focus on detailed and relatable testimonials.
Neglecting Mobile Optimization
- Ensure testimonials look clean and are easy to read on mobile devices, as most Shopify traffic is mobile-based.
Overloading Your Pages
- Avoid clutter by using sliders or displaying only the most impactful testimonials.
Wrap-Up
Adding testimonials to your Shopify store is one of the most effective ways to build trust, reduce cart abandonment, and boost conversions. By strategically placing and optimizing testimonials, you can create a seamless shopping experience that turns visitors into loyal customers.
