Adding a sold counter to your Shopify store is a powerful way to enhance trust, create urgency, and boost conversions.
By displaying real-time or cumulative sales activity, you provide social proof that reassures potential buyers and motivates them to make a purchase.
This guide covers the benefits of a sold counter, how to install one in Shopify, and best practices for optimizing its effectiveness.
Key Benefits of Adding a Sold Counter to Shopify
1. Builds Trust and Credibility
Show potential buyers that others are actively purchasing your products, reinforcing their confidence in your store.
2. Creates Urgency and Encourages Action
Use FOMO (Fear of Missing Out) by displaying sales data to push hesitant customers to buy sooner.
3. Highlights Popular Products
Emphasize trending or best-selling items to make them more attractive to shoppers.
4. Boosts Conversion Rates
By showcasing real-time sales, you can increase customer confidence and encourage more purchases.
5. Customizable for Promotions
Use sales counters during product launches, flash sales, or seasonal promotions to drive more engagement.
Add Sold Counter to Shopify
First, Install the WiserNotify App On Shopify
- Search for Wisernotify in the Shopify App Store.
- Click on “Add App” and follow the prompts to install it. Click Here
Create a Sold Counter Notification
- After installation, Log in to your Wisernotify account.
- Navigate to Create Notification and choose Sold Counter as the notification type.
Next, click on inline social proof – Explore
Two places where you can show the inline real sold counter in store
- Product detail page
- Collection page.
Next lets create it for product detail page.
1. Copy the Installation code
- Once the code is generated, click Copy Code for later use.
2. Add the Code to the Product Detail Page
- Edit the product detail page template in your theme editor
- Paste the code into the desired section (e.g., below product descriptions or near the CTA) & Save Changes
3. Create the notification- live, recent sales & sold counter by entering the website.
- Choose the Sales Counter notification & click on customize to change the color, design & text.
- Modify the notification to include relevant text like “100 Sold Today!” or “5 Purchases in the Last Hour.”
- Adjust colors, fonts, and styles to align with your website theme.
- Use the preview option to see how the sales count notification will appear.
- Use the display section to hide or show the sold counter on specific pages, by default it is set to appear on all product pages.
- Publish it.
Similar way, you can create the sold counter for collection page as well.
Real example: Sold counter at Product detail page
Real example: Sold counter at Collection page
Here, is detail video about how wisernotify works.
Best Practices for Using a Sold Counter on Shopify
1. Display Accurate Sales Data
Ensure the sales numbers displayed are real and verifiable to maintain customer trust.
2. Place Counters on High-Impact Pages
Position counters on product detail pages, the homepage, or the checkout page to maximize their effect.
3. Highlight Best-Selling Items
Focus on showcasing sales data for popular or trending products to drive more interest.
4. Keep the Design Clean and Minimalistic
Ensure the counter blends well with your store’s theme and doesn’t distract from the overall user experience.
5. Use Engaging Messaging
Incorporate dynamic text like “Hurry! 10 items sold in the last hour!” to motivate faster purchases.
6. Pair with Other Features
Combine sold counters with countdown timers or discount banners to amplify urgency and boost conversions.
7. Optimize for Mobile Users
Ensure the counter is fully responsive and displays correctly on all devices, especially mobile.
8. Monitor and Adjust Based on Performance
Track impressions, clicks, and conversions to assess the counter’s effectiveness. Adjust placement or messaging as needed.
9. Avoid Overuse
Use sold counters selectively to highlight key products or campaigns, avoiding cluttered pages.
Conclusion
Adding a sold counter to your Shopify store is an effective way to build trust, create urgency, and increase conversions. With Wisernotify, you can easily integrate a dynamic, customizable counter that highlights real-time sales and motivates shoppers to complete their purchases.
By following the steps and best practices outlined in this guide, you can enhance your Shopify store’s performance, improve customer confidence, and drive more sales.
