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Add Sold Counter to WooCommerce: Boost Sales and Build Trust

Adding a sold counter to your WooCommerce store is a proven way to enhance trust, create urgency, and boost sales. By showcasing the number of products sold, you provide social proof that motivates customers to act quickly, making your store more credible and conversion-focused.

This guide covers the benefits of a sold counter, steps to implement it in WooCommerce, and best practices for optimization.

Key Benefits of Adding a Sold Counter to WooCommerce

1. Builds Social Proof

Display real-time or cumulative sales to show that others are buying your products, reinforcing trust and reliability.

2. Creates Urgency

Encourage customers to act quickly by leveraging FOMO (Fear of Missing Out) through live sales counters.

3. Highlights Popular Products

Draw attention to best-sellers and trending items, making them more appealing to potential customers.

4. Enhances Credibility

A visible sales counter assures visitors that your store is active and trusted by others.

5. Boosts Conversion Rates

By combining trust and urgency, sold counters help nudge hesitant shoppers toward completing their purchases.

6. Customizable for Promotions

Tailor sales counters for special campaigns, product launches, or seasonal offers to align with your marketing efforts.

Add Sold Counter to WooCommerce

First, Install the WiserNotify App On WooCommerce

WooCommerce

  • Navigate to Plugins > Add New.
  • Search for Wisernotify in the plugin directory.
  • Click “Install Now” and then “Activate.”

Set Up Wisernotify for WooCommerce

  • Open the Wisernotify settings from the WordPress menu.
  • Follow the setup wizard to integrate the plugin with your WooCommerce store.

Create a Sold Counter Notification

  • Log in to your Wisernotify account.
  • Go to Create Notification and select the Sold Counter type.

Next, click on inline social proof – Explore

Two places where you can show the inline real sold counter in store

  • Product detail page
  • Collection page.

Next lets create it for product detail page.

1. Copy the Installation code

  • Once the code is generated, click Copy Code for later use.

2. Add the Code to the Product Detail Page

  • Edit the product detail page template in your theme editor
  • Paste the code into the desired section (e.g., below product descriptions or near the CTA) & Save Changes

3. Create the notification- live, recent sales & sold counter by entering the website.

  • Choose the Sales Counter notification & click on customize to change the color, design & text.
  • Modify the notification to include relevant text like “100 Sold Today!” or “5 Purchases in the Last Hour.”
  • Adjust colors, fonts, and styles to align with your website theme.
  • Use the preview option to see how the sales count notification will appear.
  • Use the display section to hide or show the sold counter on specific pages, by default it is set to appear on all product pages.
  • Publish it.

Similar way, you can create the sold counter for collection page as well.


Real example: Sold counter at Product detail page


Real example: Sold counter at Collection page

Here, is detail video about how wisernotify works.

Best Practices for Using a Sold Counter on WooCommerce

1. Use Authentic Sales Data

Ensure the sales figures displayed are accurate and credible to maintain customer trust and avoid misleading visitors.

2. Place Counters Strategically

Position counters on high-visibility pages, such as product detail pages, the homepage, or the checkout page, for maximum impact.

3. Highlight Best-Selling Items

Focus on popular or trending products to draw attention and encourage urgency.

4. Maintain a Clean Design

Ensure the counter integrates seamlessly with your website’s design and does not overwhelm the page layout.

5. Use Dynamic Messaging

Incorporate time-sensitive messages like “Hurry! 10 items sold in the last hour!” to motivate immediate purchases.

6. Pair with Other Features

Combine sold counters with countdown timers, discount offers, or limited-time promotions to amplify urgency.

7. Optimize for Mobile Devices

Make sure the counter is fully responsive and displays correctly on all screen sizes, especially mobile devices.

8. Monitor Performance

Track analytics such as impressions, clicks, and conversions to evaluate the counter’s effectiveness. Adjust placement and messaging as needed.

9. Avoid Overuse

Use counters sparingly to highlight key products or campaigns without cluttering your store.

Conclusion

Adding a sold counter to your WooCommerce store is an effective way to build trust, create urgency, and increase conversions. With the Wisernotify plugin, you can seamlessly integrate customizable sales counters into your store and strategically position them to maximize their impact.

By following the steps and best practices outlined here, you can enhance your WooCommerce store and create a compelling shopping experience that motivates customers to act.

FAQ's

A Sold Counter displays the number of units sold for a product, offering social proof to potential customers. This feature can boost customer confidence, create urgency, and drive conversions by showing that a product is in demand.

You can add a Sold Counter to WooCommerce either by:

Using custom code snippets to display the total_sales meta field on product pages. Installing a plugin, such as Sales Count Manager for WooCommerce, for an easy and customizable solution.

Yes, there are several plugins available, such as:

Sales Count Manager WooCommerce Sales Count Display Live Sales Notifications These plugins simplify the process and often come with options to customize the counter’s appearance and placement.

Yes, with either custom code or plugins, you can display the Sold Counter on shop, category, or archive pages in addition to individual product pages. Some plugins allow you to enable this setting directly without manual coding.

 

If implemented efficiently, a Sold Counter won’t significantly impact your store’s performance. For best results:

Use lightweight plugins optimized for WooCommerce. Minimize unnecessary scripts and clear your store’s cache after implementing changes.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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