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Add Sold Counter to BigCommerce: Boost Sales and Build Trust

A sold counter is a fantastic way to build trust, create urgency, and drive conversions on your BigCommerce store. By displaying real-time sales or cumulative sales figures, you can provide visitors with valuable social proof, encouraging them to complete their purchases.

This guide walks you through the benefits of using a sold counter on BigCommerce, the steps to implement it, and best practices for optimizing its impact.

Key Benefits of Adding a Sold Counter to BigCommerce

1. Builds Social Proof

Show visitors that others are buying your products, increasing trust and confidence in your store.

2. Creates Urgency

Sales counters can highlight real-time activity, encouraging customers to act quickly to avoid missing out.

3. Highlights Popular Products

Draw attention to trending or high-demand items, increasing their appeal and perceived value.

4. Enhances Credibility

A visible sales counter reassures visitors that your store is active and trusted by other customers.

5. Boosts Conversion Rates

By combining trust-building and urgency, sold counters help push hesitant customers toward checkout.

6. Customizable for Promotions

Adapt sales counters to emphasize seasonal sales, product launches, or limited-time campaigns.

Add Sold Counter to BigCommerece

First, Install the WiserNotify App On BigCommerece

big commerce

Configure the Wisernotify Integration:

  • Open the Wisernotify app from your BigCommerce dashboard.
  • Complete the integration setup to connect Wisernotify with your store.

Next, click on inline social proof – Explore

Two places where you can show the inline real sold counter in store

  • Product detail page
  • Collection page.

Next lets create it for product detail page.

1. Copy the Installation code

  • Once the code is generated, click Copy Code for later use.

2. Add the Code to the Product Detail Page

  • Edit the product detail page template in your theme editor
  • Paste the code into the desired section (e.g., below product descriptions or near the CTA) & Save Changes

3. Create the notification- live, recent sales & sold counter by entering the website.

  • Choose the Sales Counter notification & click on customize to change the color, design & text.
  • Modify the notification to include relevant text like “100 Sold Today!” or “5 Purchases in the Last Hour.”
  • Adjust colors, fonts, and styles to align with your website theme.
  • Use the preview option to see how the sales count notification will appear.
  • Use the display section to hide or show the sold counter on specific pages, by default it is set to appear on all product pages.
  • Publish it.

Similar way, you can create the sold counter for collection page as well.


Real example: Sold counter at Product detail page


Real example: Sold counter at Collection page

Here, is detail video about how wisernotify works.

Best Practices for Using a Sold Counter on BigCommerce

To maximize the effectiveness of your sold counter, consider these tips:

1. Use Accurate Data

Display real sales numbers to maintain trust. Avoid showing inflated or fake data, as it could harm your credibility.

2. Place Strategically

Position the counter on high-visibility pages, such as product pages, the homepage, or the cart page.

3. Highlight Popular Items

Focus on showcasing counters for your best-selling or trending products to draw attention and create urgency.

4. Design with Simplicity

Ensure the counter aligns with your store’s branding and doesn’t overwhelm the page. A clean, minimal design works best.

5. Include Dynamic Messaging

Use time-sensitive messages like “Hurry! 10 items sold in the last hour!” to encourage immediate purchases.

6. Combine with Other Features

Pair sold counters with countdown timers or discounts to amplify the sense of urgency and increase conversions.

7. Optimize for Mobile

Make sure the counter displays correctly on all devices, especially mobile, where most customers shop.

8. Monitor and Adjust

Use analytics to track the performance of the sold counter. Adjust the placement, design, or messaging based on data insights.

9. Avoid Overuse

Use sold counters selectively for key products or promotions to prevent cluttering your store.

Conclusion

Adding a sold counter to your BigCommerce store is a simple yet effective way to boost customer trust, create urgency, and increase conversions. By using the Wisernotify app, you can seamlessly integrate dynamic sales counters into your store, customizing their appearance and placement to suit your brand.

Follow the steps and best practices outlined in this guide to leverage the power of a sold counter and elevate your BigCommerce store’s performance.

FAQ's

A sold counter displays the number of items sold for a specific product. It creates social proof, builds customer trust, and encourages potential buyers to make a purchase by showcasing product popularity.

You can add a sold counter to your BigCommerce store using third-party apps, custom code, or integrations like Wisernotify. These tools make it easy to implement and customize the sold counter to match your store’s design.

Yes, most tools and apps allow you to customize the sold counter’s style, color, text, and placement to ensure it aligns with your store’s theme and layout.

When implemented using a reliable tool or code, sold counters have minimal impact on site performance. Be sure to choose optimized apps or scripts to maintain fast loading times.

Sold counters work best for high-demand or frequently purchased products, as they showcase popularity. However, for less popular items, consider using dynamic messaging to emphasize other benefits instead of sales volume.

 

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Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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