Trust is a key driver of online sales, especially for eCommerce platforms like WooCommerce.
Displaying Capterra reviews on your WooCommerce store not only highlights your credibility but also helps customers make confident purchase decisions.
This guide will show you how to seamlessly embed Capterra reviews into your WooCommerce site.
Why Add Capterra Reviews to WooCommerce?
Enhance Credibility: Capterra reviews are recognized for their authenticity, helping you establish trust with potential customers.
Boost Conversion Rates: 93% of shoppers read online reviews before making a purchase, and displaying positive reviews can significantly influence their decisions.
Improve SEO: User-generated content, such as reviews, contributes to fresh, keyword-rich content that can improve your store’s search engine rankings.
How to Add Capterra Reviews to WooCommerce
If you’re looking to add customer reviews from Capterra directly to your website, WiserNotify offers two distinct widgets that can seamlessly integrate these testimonials.
Let’s walk you through the setup process for each.
Getting Started with WiserNotify
First, sign up for WiserNotify—it’s free! Once you’ve created your account and logged in, you’ll need to install a pixel code. After installation, your dashboard will appear like this:

Creating and Integrating the Reviews Widget
In your dashboard, you can easily create a reviews widget. Once the widget is created, integrate it with Capterra reviews so that WiserNotify can pull up the testimonials.
You can do this integration from here:

After completing the setup, click on the “Publish” button. If you wish to further customize this notification, you can do so by watching the following tutorial:
Here’s how the notification will look on your website:

That’s just one type of notification. Let’s explore the second method.
Adding a Capterra Review Social Wall

Click on the “Social Wall” in your dashboard to access this feature.
Here’s what the dashboard looks like and how you can add a Capterra review social wall to your website:

This widget allows extensive customization. Once you’re satisfied, click on “Save” and then on the “Get Code” button to implement it on your site.
Discover More with WiserNotify
That’s just the tip of the iceberg. We have much more to offer. Watch this introductory video to explore further:
How to Embed Capterra Reviews on WooCommerce
Follow these step-by-step instructions:
1. Get Your Capterra Reviews Widget
- Log in to your Capterra vendor account.
- Navigate to the Marketing Toolkit section or equivalent.
- Copy the embed code for the reviews widget or specific review snippets.
2. Access Your WordPress Dashboard
- Log in to your WordPress admin panel.
- Navigate to Appearance > Widgets if you want to place reviews in the sidebar or footer.
- Alternatively, go to the page editor where you’d like the reviews to appear.
3. Insert the Code Using a Custom HTML Block
- Add a Custom HTML widget in your desired widget area or page editor.
- Paste the Capterra embed code into the widget.
4. Customize the Placement
- Use WooCommerce hooks or shortcodes (if available) to position the reviews strategically on product pages, category pages, or checkout areas.
5. Test and Publish
- Preview the changes to ensure the reviews are displayed correctly.
- Publish your updates to make the reviews live on your WooCommerce store.
Best Practices for Showcasing Capterra Reviews on WooCommerce
Prioritize Strategic Placement
- Add reviews to high-conversion areas like product pages, checkout pages, and your homepage.
Customize the Widget
- Ensure the review widget matches your site’s design and branding for a seamless look.
Showcase Relevant Reviews
- Highlight reviews that focus on specific features or benefits relevant to your target audience.
Keep Reviews Fresh
- Regularly update the displayed reviews to include recent and relevant feedback.
Common Mistakes to Avoid When Adding Capterra Reviews to WooCommerce
Poor Placement
- Avoid placing reviews in low-visibility areas. Make them prominent where they can impact purchase decisions.
Overloading Pages
- Don’t clutter your pages with too many reviews. Use concise, impactful testimonials.
Neglecting Mobile Responsiveness
- Ensure the widget looks great on mobile devices, as a significant portion of WooCommerce traffic comes from mobile users.
Mismatched Styling
- Ensure the reviews integrate visually with your website’s theme for a cohesive user experience.
Ignoring Site Speed
- Test your site’s loading time after adding the widget to ensure it doesn’t slow down your WooCommerce store.
Wrap-Up
Adding Capterra reviews to your WooCommerce site is a simple yet powerful way to build trust and drive sales. By following this guide, you can integrate reviews seamlessly and strategically.
For a hassle-free solution, consider using Wisernotify, which streamlines embedding Capterra reviews into your WooCommerce store.