Capterra Reviews + Hubspot = More Credibility

Incorporating Capterra reviews into your HubSpot pages is a strategic way to showcase your product’s credibility and influence purchasing decisions.

HubSpot’s powerful tools for content management and landing page creation make it easy to seamlessly embed reviews, ensuring a cohesive and professional look.

Why Add Capterra Reviews to HubSpot?

Build Trust with Visitors: Capterra reviews are trusted by customers for their authenticity. Adding them to your HubSpot pages helps establish credibility and confidence in your offerings.

Increase Conversion Rates: 93% of consumers read reviews before making a purchase​. Highlighting positive user feedback can drive visitors to take the next step in your sales funnel.

Boost SEO Performance: User-generated content like reviews enriches your site with fresh, relevant keywords, improving search engine rankings.

How to Add Capterra Reviews to HubSpot

If you’re looking to add customer reviews from Capterra directly to your website, WiserNotify offers two distinct widgets that can seamlessly integrate these testimonials.

Let’s walk you through the setup process for each.

Getting Started with WiserNotify

First, sign up for WiserNotify—it’s free! Once you’ve created your account and logged in, you’ll need to install a pixel code. After installation, your dashboard will appear like this:

Creating and Integrating the Reviews Widget

In your dashboard, you can easily create a reviews widget. Once the widget is created, integrate it with Capterra reviews so that WiserNotify can pull up the testimonials.

You can do this integration from here:

After completing the setup, click on the “Publish” button. If you wish to further customize this notification, you can do so by watching the following tutorial:

Here’s how the notification will look on your website:

That’s just one type of notification. Let’s explore the second method.

Adding a Capterra Review Social Wall

Click on the “Social Wall” in your dashboard to access this feature.

Here’s what the dashboard looks like and how you can add a Capterra review social wall to your website:

This widget allows extensive customization. Once you’re satisfied, click on “Save” and then on the “Get Code” button to implement it on your site.

Discover More with WiserNotify

That’s just the tip of the iceberg. We have much more to offer. Watch this introductory video to explore further:

How to Embed Capterra Reviews on HubSpot

Follow these simple steps to integrate Capterra reviews into your HubSpot website or landing pages:

1. Get the Capterra Reviews Widget Code

• Log in to your Capterra vendor account.
• Navigate to the Marketing Toolkit or equivalent section.
• Copy the embed code for your reviews widget.

2. Access Your HubSpot Dashboard

• Log in to your HubSpot account.
• Navigate to Marketing > Website > Landing Pages or Website Pages.
• Select the page where you want to display the reviews.

3. Insert an HTML Module

• In the HubSpot drag-and-drop editor, locate the HTML module.
• Drag the module to your desired location on the page.

4. Paste the Embed Code

• Open the HTML module settings.
• Paste the Capterra embed code into the provided field.

5. Preview and Adjust

• Use the preview option to ensure the widget displays correctly.
• Adjust the placement or styling as needed for alignment with your page design.

6. Publish the Page

• Once satisfied, publish your page to make the reviews live.

Related: How to Add Capterra Reviews on Website in Minutes

Best Practices for Showcasing Capterra Reviews on HubSpot

Strategic Placement

• Display reviews on key pages, such as the homepage, pricing pages, or landing pages with CTAs, to reinforce trust.

Customize the Widget

• Match the reviews widget with your branding by adjusting its size, colors, and typography (if customization options are available).

Highlight Relevant Feedback

• Use reviews that focus on your product’s top features or address common pain points of your audience.

Update Regularly

• Keep your reviews section fresh by updating it with recent and relevant feedback.

Common Mistakes to Avoid When Adding Capterra Reviews to HubSpot

Cluttering Your Pages

• Too many reviews can overwhelm visitors. Use a few impactful testimonials to maintain a clean design.

Neglecting Mobile Optimization

• Ensure the widget is fully responsive and doesn’t disrupt the mobile experience.

Poor Placement

• Avoid hiding reviews in low-visibility areas. Place them where they’ll have the most impact, such as near CTAs or product descriptions.

Inconsistent Styling

• Ensure the widget aligns with your overall page design for a professional and cohesive look.

Ignoring Site Performance

• Test your page’s loading speed after embedding the widget to ensure it doesn’t slow down your site.

Wrap-Up

Adding Capterra reviews to your HubSpot website is a simple yet powerful way to build trust and improve conversions.

HubSpot’s intuitive tools make the process seamless, ensuring a professional and effective integration.

For an even easier setup, consider using Wisernotify, a tool designed to streamline review integrations and enhance your strategy.

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