WooCommerce turns your WordPress site into a powerful online store—but without social proof, even the best products struggle to convert. Amazon reviews can provide the missing trust factor that nudges visitors toward purchase.
Displaying Amazon reviews on your WooCommerce product pages boosts credibility and showcases feedback from verified buyers. With Wisernotify, you can integrate these reviews effortlessly, with no coding required.
Why Add Amazon Reviews on WooCommerce?
WooCommerce excels at product management and checkout workflows, but it doesn’t natively import third-party reviews. Amazon reviews fill that gap.
Build Instant Trust: Amazon reviews are well-known and highly trusted. Featuring them next to your WooCommerce products reassures first-time buyers.
Reinforce Purchase Intent: Reviews validate product quality and user satisfaction. They reduce hesitation and improve decision-making.
Support Amazon-Synced Sales: If your WooCommerce store sells items also listed on Amazon, showcasing those Amazon reviews bridges platforms and reinforces confidence.
Example Use Case
A kitchenware brand selling both on Amazon and WooCommerce embeds Amazon reviews on their WooCommerce product pages to increase credibility and drive conversions.
How to Add Amazon Reviews on WooCommerce
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Amazon Reviews on WooCommerce
After generating your Wisernotify widget, embed it into WooCommerce by following these steps:
1. Log in to your WordPress dashboard.
2. Navigate to Products and select the product where you want to display reviews.
3. In the product editor, switch to Text (HTML) mode.
4. Paste the Wisernotify embed code into the description, short description, or a custom HTML block.
5. Click Update or Publish.
You can also embed reviews into WooCommerce templates using Elementor, Gutenberg blocks, or a Custom HTML widget.
Best Practices for Showcasing Amazon Reviews on WooCommerce
Add Reviews to High-Visibility Areas
- Above the fold: Immediately visible next to product images.
- Below product descriptions: Reinforces information just before scrolling to the reviews.
- Next to CTAs: Place near “Add to Cart” or “Buy Now” buttons.
Match Review Widget Styling
Ensure a seamless look:
- Use your WooCommerce theme’s fonts and color scheme
- Match spacing, border radius, and padding
- Align review layout with product images or tabs
Highlight Relevant Testimonials
Choose Amazon reviews that mention:
- Product durability, quality, or specific features
- Customer satisfaction or outcomes
- Comparisons with similar products
Use Wisernotify’s Carousel Feature
WooCommerce product pages are detail-rich. A scrolling carousel helps display multiple reviews without adding clutter.
Add Section Titles for Clarity
Use headings like:
- “Rated 5 Stars on Amazon”
- “What Amazon Customers Are Saying”
- “Verified Reviews From Amazon Buyers”
Common Mistakes to Avoid When Adding Amazon Reviews to WooCommerce
Placing Reviews Too Low
Avoid adding reviews at the bottom of long product pages. Prioritize areas near CTAs or images.
Overloading the Page With Too Many Widgets
Stick to one Wisernotify widget per product. Use 3–5 strong reviews in a carousel format.
Using Generic or Vague Reviews
Only display Amazon reviews directly related to the product. Generic feedback won’t inspire trust.
Failing to Style the Widget
Unstyled widgets may clash with your WooCommerce layout. Use Wisernotify’s design tools to blend it seamlessly.
Skipping Mobile Testing
WooCommerce traffic is mobile-heavy. Preview your embedded reviews on different devices and adjust spacing or layout as needed.
Wrap-Up
Amazon reviews are a powerful trust tool for WooCommerce stores. Wisernotify makes it easy to showcase them directly on your product pages, creating a frictionless path to conversion.
Whether you’re selling books, gadgets, or niche products, Amazon reviews help prove your value to shoppers before they click “Add to Cart.”
