If you’re running a WordPress website, you probably struggle with building immediate trust with your visitors.
Without credible social proof, potential customers hesitate to engage, subscribe, or purchase. That delay costs you conversions and long-term growth.
The good news? Displaying customer reviews solves that. But managing reviews manually or using outdated plugins is time-consuming and unreliable.
This is where WiserReviews shines. It’s the ultimate review and testimonial solution built to seamlessly collect and showcase social proof on your WordPress site.
This blog guides you through why and how to add reviews on WordPress using WiserReviews, including platform-specific tips, common mistakes, and advanced strategies to make the most of your customer feedback.
Why Add Reviews on WordPress?
Here are three key benefits tailored for WordPress site owners:
Increase Conversion Rates on Landing Pages Whether you’re using Elementor, Gutenberg, or other builders, strategically placed testimonials can boost conversions by over 34%. Reviews reduce buyer hesitation and help users feel confident when clicking your call-to-action buttons.
Improve SEO with Review Schema WiserReviews integrates with your WordPress site’s structured data. That means Google can show review stars directly in search results. This boosts your click-through rates (CTR) and drives more organic traffic.
Build Authority for Blog, Services & Product Pages WordPress often supports diverse content types. Whether it’s a coaching offer, eBook, or SaaS tool, reviews give your audience an honest look into how others have benefited. 93% of users say online reviews impact their purchase decisions.
What Makes WiserReviews’ Reviews Special?
For WordPress users, WiserReviews brings unmatched flexibility and automation:
- Shortcode Support for All Builders: Gutenberg, Elementor, WPBakery, and others support WiserReviews’ shortcodes for embedding widgets.
- SEO-Ready Schema Widgets: Review widgets automatically include review schema to enhance visibility in search.
- Automated Collection & Tag Filtering: Send review requests after WooCommerce purchases or membership sign-ups, then display filtered feedback across various posts or pages.
How to Add Reviews on WordPress
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account here: https://app.wiserreview.com/
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on WordPress
Here are the specific steps for WordPress users to embed reviews:
1. Go to your WordPress dashboard > Pages or Posts.
2. Open the desired page in your page builder (e.g., Elementor, Gutenberg).
3. Add a Shortcode block (Gutenberg) or HTML widget (Elementor).
4. Paste your WiserReviews code and update the page.
5. Preview the live site to confirm correct rendering.
Best Practices for Showcasing Reviews on WordPress
Here are the best WordPress-specific tactics to follow:
1. Use Sticky Floating Widgets on Key Pages
Floating widgets are excellent for maintaining visibility as users scroll.
Place them on high-intent pages like checkout or lead capture forms to subtly reinforce trust without disrupting the flow.
2. Display Product-Specific Reviews via Tags
Use WiserReviews’ tag feature to assign each testimonial to a specific product or service.
This ensures that users see feedback relevant to what they are currently exploring, enhancing their confidence to convert.
3. Embed Review Carousels in Blog Posts
Strategically add review carousels to blog posts that discuss your services or products.
Readers already engaged with your content are more likely to convert when they see related social proof nearby.
Different Types of Review Examples
You can explore various widget styles below:
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
Common Mistakes to Avoid When Adding Reviews to WordPress
Avoid these WordPress-specific missteps:
1. Not Using SEO Schema Widgets
Many site owners miss out on enhanced search visibility by embedding generic review plugins.
WiserReviews provides schema-enabled widgets that help your ratings show up as stars on Google, which increases CTR.
2. Overloading Pages with Reviews
It might be tempting to show all your testimonials at once, but that can clutter the design and overwhelm readers.
Instead, select a few impactful reviews and link to a dedicated testimonials page for more.
3. Embedding the Same Widget on Every Page
Showing identical widgets everywhere can make your site feel generic.
Customize review displays based on page content using WiserReviews’ tag filters to deliver a more tailored and authentic user experience.
Types of Reviews You Can Add on WordPress
How to Add Google Reviews to WordPress
How to Add Testimonials to WordPress
How to Add Facebook Reviews to WordPress
How to Add Capterra Reviews to WordPress
How to Add Amazon Reviews to WordPress
Wrap-Up
Adding reviews to your WordPress site isn’t optional if you want to build trust and drive sales.
WiserReviews gives you the tools to automate, display, and optimize social proof in just a few clicks.
Don’t leave your credibility to chance. Start using WiserReviews and make every page on your WordPress site more persuasive today!
