You’ve built a stunning WordPress site and have valuable products or content to share. But without strong social proof, visitors may bounce before taking action. That’s a big problem—especially when 93% of consumers say online reviews influence their buying decisions.
The solution? Add Amazon reviews to your WordPress website. These reviews serve as instant trust signals that help validate your product or content. And with Wisernotify, embedding Amazon reviews on WordPress becomes incredibly simple.
Why Add Amazon Reviews on WordPress?
WordPress powers over 43% of all websites, making it a go-to platform for creators, entrepreneurs, and businesses. But standing out in such a crowded space is tough.
Build Trust with Credible Reviews: Amazon reviews are authentic, verified, and trusted by millions. Adding them to your WordPress site reinforces credibility and encourages hesitant users to take the next step.
Improve Engagement and Retention: Review sections keep visitors on your site longer. When users see social proof from Amazon, they’re more likely to scroll, read, and convert.
Boost SEO with Dynamic Content: Search engines love fresh, relevant content. Displaying real-time Amazon reviews via Wisernotify can help with engagement metrics that indirectly support SEO performance.
Showcase Product Feedback: If you sell a book, product, or even affiliate items linked to Amazon, showcasing actual customer feedback increases buyer confidence.
How to Add Amazon Reviews on WordPress
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Amazon Reviews on WordPress
Once you’ve generated your review widget in Wisernotify, follow these steps tailored for WordPress:
1. Log in to your WordPress dashboard.
2. Navigate to the page or post where you want the reviews to appear.
3. Click “Edit with Gutenberg” (or your chosen editor).
4. Add a Custom HTML block in the desired section.
5. Paste the Wisernotify embed code directly into the HTML field.
6. Preview the page to ensure the reviews display correctly.
7. Click “Update” or “Publish” to go live.
Best Practices for Showcasing Amazon Reviews on WordPress
To make your Amazon reviews work harder for you, use these best practices specifically optimized for WordPress:
Use High-Impact Placement Zones
Strategically position your review widgets in areas that influence decision-making:
- Above the fold on landing pages: Prime space for building trust early.
- Next to product descriptions or pricing: Reinforces buyer confidence before checkout.
- Sidebar widgets in blog posts: Especially for affiliate content or product mentions.
Match Widget Aesthetic to Your Theme
- Customize your Wisernotify widget to align with your WordPress theme. Adjust fonts, background color, star icon size, and border styling to ensure the widget doesn’t look like a third-party tool.
Test on Multiple Devices
- Even though Wisernotify is responsive, different WordPress themes handle elements differently. Use tools like Google’s Mobile-Friendly Test or simply preview in various screen sizes to confirm proper display.
Use Conversion Triggers
- Pair reviews with calls to action. For example, place a review widget directly above a sign-up form or checkout button. Seeing a glowing review right before conversion can push a hesitant user to act.
Regularly Rotate or Update Widgets
- Even though the content is pulled from Amazon, refreshing the embedded reviews every 30–60 days helps maintain relevance. Highlight seasonal testimonials or promote new products by adjusting your review sources in Wisernotify.
Common Mistakes to Avoid When Adding Amazon Reviews to WordPress
WordPress’s flexibility is both its strength and a common source of user error. Here’s what to avoid:
Embedding Reviews on Low-Visibility Sections
Don’t bury your reviews in the footer or below long sections of content. Instead, use sticky sidebars or feature sections that guarantee visibility.
Not Styling for Cohesion
Failing to match your Wisernotify widget with your WordPress design elements can make your site feel unpolished. Always align fonts, spacing, and colors to maintain trust and continuity.
Conflicting Theme or Plugin Behavior
Some WordPress themes—especially older or highly customized ones—may interfere with custom HTML embeds. If your widget doesn’t appear, disable one plugin at a time to isolate conflicts. Use a staging site to test safely.
Ignoring Lazy Load Settings
Many WordPress performance plugins use lazy loading to speed up page load times. If your Wisernotify widget is lazy-loaded improperly, it may not display until a user scrolls, which could impact visibility. Whitelist Wisernotify scripts if needed.
Forgetting to Add Alt Text or Titles
For accessibility, always include descriptive labels in custom HTML or around your widget block when embedding reviews. This improves SEO and ensures screen readers understand the content.
Wrap-Up
Amazon reviews are a powerful form of social proof that can elevate trust and conversion rates on your WordPress site. Whether you’re selling products, running a blog, or offering services, displaying trusted reviews helps move users from curious to committed.
Wisernotify makes it seamless to embed dynamic Amazon review feeds with no technical hassle. Start today and let your WordPress site show off the proof your visitors need.
