Simple Way to Add Star Ratings and Reviews to BigCommerce
Krunal Vaghasiya|May 19, 2025
BigCommerce offers scalability and built-in ecommerce features, but its native review tools are limited in design, functionality, and flexibility.
Static review sections and poor placement options mean missed trust-building opportunities.
WiserReviews enhances BigCommerce by allowing you to collect, tag, and embed customizable review widgets video, carousel, slider, and badge formats into any page using no-code or embed code.
This results in richer user experiences and higher conversions.
In this blog, Learn how to embed WiserReviews into BigCommerce, where to position reviews for impact, and how to avoid common testimonial integration issues.
Why Add Reviews on BigCommerce?
Improve Product Page Conversion Rates: Strategic review placement with WiserReviews directly near product CTAs increases trust and improves purchase completion.
Drive Organic Traffic with Rich Snippets: Review widgets come with schema markup to display stars in search results, increasing your BigCommerce store’s click-through rates.
Customize Review Display Per Category or Page: Use tags in WiserReviews to show only relevant reviews on each product, brand, or category page.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
What Makes WiserReviews’ Reviews Special?
WiserReviews integrates with BigCommerce using HTML and widget blocks, allowing easy placement of floating badges, sliders, carousels, or embedded grids.
It also supports automated review collection post-purchase and lets you customize widgets by color, font, layout, and tags all while being fully responsive and SEO-friendly.
How to Add Reviews on BigCommerce
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account.
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on BigCommerce
1. Open your BigCommerce admin panel and navigate to Storefront > Web Pages or Product Pages.
2. Use the HTML editor or drag-and-drop content blocks.
3. Paste the Wiserreview provided embed code where you want the review to display.
4. Save and preview your changes.
Related Post: How to Add Reviews to Your Website in Minutes
Best Practices for Showcasing Reviews on BigCommerce
Learn where and how to place reviews so they support your product.
A small change in placement can make a big difference.
1. Display Reviews Near Product Descriptions and CTAs
Embedding reviews near product images and CTAs boosts trust during decision-making.
Make sure users see customer feedback while viewing product specs or pricing to reinforce confidence in real time.
2. Use Widgets That Match Your Store Layout
A visually misaligned review widget can disrupt user flow.
Choose formats like sliders for featured sections or carousels for product tabs to maintain design consistency and intuitive user interaction.
3. Segment and Filter Reviews for Contextual Relevance
Use WiserReviews’ tagging system to assign testimonials by product, brand, or buyer persona.
Then build separate widgets per tag to display targeted reviews for specific SKUs or category pages.
Different Types of Review Examples
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Common Mistakes to Avoid When Adding Reviews to BigCommerce
Here are the top mistakes people make with reviews on BigCommerce.
Avoid these to keep your site looking clean and trustworthy.
1. Reusing the Same Generic Review Widget Storewide
Showing the same 3–4 testimonials on every product page makes them feel generic and reduces credibility.
Tailor reviews using WiserReviews tags and showcase fresh, relevant feedback based on what the visitor is viewing.
2. Poor Placement That’s Easy to Overlook
Don’t hide your testimonials below the fold or in a tab few users click.
Instead, feature at least one review above the fold or near the Add to Cart button for maximum visibility and influence.
3. Lack of Mobile Optimization
Many BigCommerce users shop on mobile.
If widgets aren’t responsive or load slowly, they may get ignored or hurt your page speed. Test WiserReviews widgets across screen sizes and formats to ensure performance stays strong.
Types of Reviews You Can Add on BigCommerce
How to Add Google Reviews to BigCommerce
How to Add Testimonials to BigCommerce
How to Add Facebook Reviews to BigCommerce
How to Add Capterra Reviews to BigCommerce
How to Add Amazon Reviews to BigCommerce
Wrap-Up
Adding WiserReviews to BigCommerce brings flexibility, trust, and engagement to every product and landing page.
With quick setup and full customization, your store becomes more credible and conversion-optimized.
Make every review count. Embed WiserReviews on BigCommerce and show your customers why others love buying from you.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
Capterra