Many BigCommerce store owners struggle to gain customer trust, leading to low engagement and conversion rates.
Without trust-building elements like testimonials, visitors are more likely to abandon their shopping carts or leave your site altogether.
Adding testimonials to your BigCommerce store can establish credibility, reduce hesitation, and drive more sales by showcasing real customer success stories.
Why Add Testimonials to BigCommerce?
Testimonials are a cornerstone of building trust and boosting conversions. Here’s why they matter for BigCommerce users:
Build Credibility: Testimonials validate your products and services, reassuring potential customers.
Boost Sales: Studies show that testimonials can improve conversions by up to 34% when placed strategically.
Reduce Cart Abandonment: Customer reviews and testimonials address doubts and encourage checkout completion.
Enhance SEO: Testimonials often include long-tail keywords that improve your store’s search engine visibility.
Reinforce Brand Reputation: Showcasing positive customer experiences strengthens your brand image.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to BigCommerce
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Embed Testimonials on BigCommerce
1. Using BigCommerce’s Built-In Features
- Navigate to Storefront > Customize > Widgets in your BigCommerce admin panel.
- Add a “Custom HTML” widget to the desired section of your store and insert your testimonial content.
- Example:
2. Integrate WiserNotify Widgets
- Sign up for WiserNotify and generate a widget code.
- Go to Storefront > Script Manager > Add Script in BigCommerce, and paste the script code.
- Save and preview to ensure your testimonials display correctly.
3. Add Testimonials to Product Pages
- Use the “Product Reviews” feature in BigCommerce to display testimonials directly on product pages.
- Customize the review settings to highlight top-rated testimonials or feature customer photos.
4. Create a Dedicated Testimonials Page
- Go to Web Pages > Create a Page in your BigCommerce admin.
- Add a “Testimonials” or “Customer Reviews” page featuring success stories, quotes, and visuals.
5. Add Video Testimonials
- Use the “Video” block in your BigCommerce theme editor to embed video testimonials from YouTube or Vimeo.
3 Testimonial Optimization Tips for BigCommerce
Highlight Specific Results: Use testimonials with measurable outcomes, like “Sales increased by 50% after using this software.”
Leverage Visuals: Add customer photos, company logos, or video clips to make testimonials more engaging and relatable.
Match Testimonials to Products: Showcase reviews that address specific benefits of the product being viewed.
Best Places to Show Testimonials on BigCommerce
Homepage
- Add a testimonial slider or featured quotes near the top of your homepage to make a strong first impression.
Product Pages
- Place testimonials below product descriptions to reinforce the benefits and quality of your items.
Checkout Pages
- Add testimonials about product reliability, shipping efficiency, or excellent customer service to reassure hesitant buyers.
Category Pages
- Display testimonials related to specific product categories to encourage exploration and conversions.
Thank-You Pages
- Include testimonials on thank-you pages to upsell related products or encourage repeat purchases.
Other Ways to Add Testimonials to BigCommerce
Real-Time Social Proof Widgets
- Use WiserNotify to show notifications like “Jane from New York just purchased this product!”
Email Campaigns
- Incorporate testimonials into abandoned cart emails or product promotions to re-engage customers.
Case Studies
- Feature detailed testimonials within case studies to highlight how your product or service solved customer problems.
Integrate Testimonials into Pop-Ups
- Use pop-ups to display rotating testimonials during critical moments, such as when visitors view pricing pages.
Social Media Integration
- Embed social media testimonials or reviews into your BigCommerce store using widgets or custom HTML.
3 Testimonial Mistakes on BigCommerce
Using Generic Testimonials
- Avoid bland reviews like “Great product!” Instead, focus on detailed testimonials that provide context and results.
Neglecting Mobile Optimization
- Ensure testimonials are responsive and look great on all devices, as most BigCommerce traffic comes from mobile users.
Overloading Pages with Too Many Testimonials
- Highlight the most impactful testimonials and use sliders or carousels to avoid clutter.
Wrap-Up
Adding testimonials to your BigCommerce store is a simple yet highly effective way to build trust, engage visitors, and boost sales. By strategically placing and optimizing testimonials, you can create a seamless shopping experience that turns visitors into loyal customers.
