Need Higher Conversion? Add Testimonial to Bigcommerce
Many BigCommerce store owners struggle to gain customer trust, leading to low engagement and conversion rates.
Without trust-building elements like testimonials, visitors are more likely to abandon their shopping carts or leave your site altogether.
Adding testimonials to your BigCommerce store can establish credibility, reduce hesitation, and drive more sales by showcasing real customer success stories.
Why Add Testimonials to BigCommerce?
Testimonials are a cornerstone of building trust and boosting conversions. Here’s why they matter for BigCommerce users:
Build Credibility: Testimonials validate your products and services, reassuring potential customers.
Boost Sales: Studies show that testimonials can improve conversions by up to 34% when placed strategically.
Reduce Cart Abandonment: Customer reviews and testimonials address doubts and encourage checkout completion.
Enhance SEO: Testimonials often include long-tail keywords that improve your store’s search engine visibility.
Reinforce Brand Reputation: Showcasing positive customer experiences strengthens your brand image.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to BigCommerce
Step 1: Sign Up and Turn On Requests
First, sign up for WiserReview. Every plan starts with a 7-day free trial, and the Starter plan covers 100 review requests a month.
Open Automation, pick your store platform, and connect it. Orders then trigger a review request by email, SMS, or WhatsApp after delivery.
Keep photo and video uploads on in the request, so customers can add a picture or a short clip with their words.
Step 2: Import the Testimonials You Already Have
Go to Manage reviews and click Import.
Testimonials you collected elsewhere come in from Google, Facebook, Trustpilot, or a CSV file.
Pick the source, map the fields, and confirm the import.
Every import keeps its original date, so older testimonials don’t show up as new ones.
Approve what you want to show. Nothing goes live until you publish it.
Step 3: Build the Widget
Go to Widgets and click Manage on the one you want. Carousel, Review wall, Trust badge, and Nudges all work for testimonials.
Each widget pulls from the same reviews, so you can run more than one layout without collecting twice.
For a testimonials page, pick the “Review wall” widget.
It shows every approved testimonial in a grid, with photos and star ratings. We use the same widget on our own site.
Click Manage to open the editor, then open “Filter”.
Set the review source, so the widget shows only the testimonials you want, by source, rating, or tag.
Match the colors, fonts, and card layout to your site. Changes preview live as you make them.
Turn on the Write a review button if you want visitors to leave a testimonial from the page.
Step 4: Install It on Your Site
Click Install. Pick your platform tab for guided steps, or use the Custom tab to copy the pixel and the widget code.
- Platform tab – Shopify, WooCommerce, BigCommerce, Squarespace, PrestaShop, and Ecwid each get their own install steps.
- Custom tab – Paste the pixel once sitewide, then place the widget code where the testimonials should appear.
Save, reload the page, and the widget is live. New testimonials appear in it as you approve them.
Here is the Install pop-up with the platform tabs:
What Else WiserReview Does
Collection and display are the two jobs most stores need. These three come with every plan.
Review requests on autopilot
Requests go out after each order by email, SMS, or WhatsApp, with a reminder for customers who don’t reply the first time.
- Trigger the request on order placed, shipped, or delivered.
- Add a QR code or a direct link for in-person sales.
Open with a star rating or one short question, then let every customer write their testimonial. Send the same request to everyone. Sorting customers by score before you ask is review gating, and Google’s review policy doesn’t allow it.
Every send counts as one request on your plan, so the bill follows the reviews you ask for, not your order count.
The request link also works from your POS, email tool, or SMS platform.
You can also post new sales data to the WiserReview webhook API to automate the process, so testimonial requests go out through the channels you already use.
One inbox for every testimonial
Aggregation: testimonials from forms, email, social, and imports sit in one list, with source and rating on each.
Alerts: you’re notified when a new testimonial lands, so replies go out while the customer still remembers the order.
AI replies: draft a response in one click and edit it before it posts.
Display and share
- Highlight the strongest testimonials on any page.
- Publish approved reviews live without editing a page.
- Turn a testimonial into a social graphic and post it.
Reviews you collect once keep working across the site and your social channels.
Embed Testimonials on BigCommerce
1. Using BigCommerce’s Built-In Features
- Navigate to Storefront > Customize > Widgets in your BigCommerce admin panel.
- Add a “Custom HTML” widget to the desired section of your store and insert your testimonial content.
- Example:
2. Integrate WiserNotify Widgets
- Sign up for WiserNotify and generate a widget code.
- Go to Storefront > Script Manager > Add Script in BigCommerce, and paste the script code.
- Save and preview to ensure your testimonials display correctly.
3. Add Testimonials to Product Pages
- Use the “Product Reviews” feature in BigCommerce to display testimonials directly on product pages.
- Customize the review settings to highlight top-rated testimonials or feature customer photos.
4. Create a Dedicated Testimonials Page
- Go to Web Pages > Create a Page in your BigCommerce admin.
- Add a “Testimonials” or “Customer Reviews” page featuring success stories, quotes, and visuals.
5. Add Video Testimonials
- Use the “Video” block in your BigCommerce theme editor to embed video testimonials from YouTube or Vimeo.
3 Testimonial Optimization Tips for BigCommerce
Highlight Specific Results: Use testimonials with measurable outcomes, like “Sales increased by 50% after using this software.”
Leverage Visuals: Add customer photos, company logos, or video clips to make testimonials more engaging and relatable.
Match Testimonials to Products: Showcase reviews that address specific benefits of the product being viewed.
Best Places to Show Testimonials on BigCommerce
Homepage
- Add a testimonial slider or featured quotes near the top of your homepage to make a strong first impression.
Product Pages
- Place testimonials below product descriptions to reinforce the benefits and quality of your items.
Checkout Pages
- Add testimonials about product reliability, shipping efficiency, or excellent customer service to reassure hesitant buyers.
Category Pages
- Display testimonials related to specific product categories to encourage exploration and conversions.
Thank-You Pages
- Include testimonials on thank-you pages to upsell related products or encourage repeat purchases.
Other Ways to Add Testimonials to BigCommerce
Real-Time Social Proof Widgets
- Use WiserNotify to show notifications like “Jane from New York just purchased this product!”
Email Campaigns
- Incorporate testimonials into abandoned cart emails or product promotions to re-engage customers.
Case Studies
- Feature detailed testimonials within case studies to highlight how your product or service solved customer problems.
Integrate Testimonials into Pop-Ups
- Use pop-ups to display rotating testimonials during critical moments, such as when visitors view pricing pages.
Social Media Integration
- Embed social media testimonials or reviews into your BigCommerce store using widgets or custom HTML.
3 Testimonial Mistakes on BigCommerce
Using Generic Testimonials
- Avoid bland reviews like “Great product!” Instead, focus on detailed testimonials that provide context and results.
Neglecting Mobile Optimization
- Ensure testimonials are responsive and look great on all devices, as most BigCommerce traffic comes from mobile users.
Overloading Pages with Too Many Testimonials
- Highlight the most impactful testimonials and use sliders or carousels to avoid clutter.
Wrap-Up
Adding testimonials to your BigCommerce store is a simple yet highly effective way to build trust, engage visitors, and boost sales. By strategically placing and optimizing testimonials, you can create a seamless shopping experience that turns visitors into loyal customers.
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Frequently Asked Questions
Why should I add testimonials to my BigCommerce store?
Testimonials build trust and credibility by showcasing real customer experiences. They help new visitors feel confident in making a purchase, ultimately boosting conversion rates.
How can I add testimonials to my BigCommerce store?
You can add testimonials to your store using BigCommerce’s built-in features, third-party apps, or by embedding testimonial widgets provided by tools like WiserNotify or Trustpilot.
Where should I display testimonials on my BigCommerce website?
Testimonials work best on product pages, the homepage, and checkout pages. You can also create a dedicated testimonial or customer review page for visitors who want to see more feedback.
What type of testimonials are most effective for BigCommerce stores?
Short, authentic testimonials with a focus on specific benefits or positive experiences work best. Including photos, names, or video testimonials adds credibility and a personal touch.
Can I automate the process of collecting and displaying testimonials?
Yes, many tools integrate with BigCommerce to automate testimonial collection, approval, and display. For example, you can use apps that request reviews via email after a purchase and add them to your website seamlessly.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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