Yelp is a trusted review platform where customers share real feedback about local businesses.
Your happy customers are already saying good things about you on Yelp—so why not show those reviews right on your website? Adding Yelp reviews to your site is a simple way to build trust with new visitors.
People trust real customer experiences more than any sales pitch, and seeing recent reviews can give them the confidence to reach out or make a purchase.
With tools like WiserNotify, you can easily pull in and display Yelp reviews as clean, eye-catching notifications or widgets—no coding needed.
In this post, I’ll show you how to add Yelp reviews to your website step by step, so they look great and help you win more customers.
Now, let’s get started!
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Why Add Yelp Reviews to a Website?
Yelp reviews are one of the first things people check before trusting a local business. By adding them to your website, you turn visitors’ doubts into confidence.
People no longer rely only on what a brand says. They want to see what others experienced. Reviews do that job for you — they speak the truth from the customer’s point of view.
When someone lands on your site and sees real Yelp reviews, they feel more comfortable and informed.
It answers one big question in their mind: Can I trust this business? If the answer is yes, they’re more likely to take action — like making a call, booking, or buying.
Here’s why Yelp reviews on your site matter:
Build Trust Fast: 52% of Yelp reviews are 5-star reviews, showing a generally positive trend among users.
Boost Conversions: According to one study, a one-star improvement in a Yelp review increases a business’s sales by 5-9%.
Lower Bounce Rate: Reviews increase on-page engagement, which helps reduce bounce rates and encourages people to explore more.
Also compare: Yelp vs Google Reviews: What’s Better?
How to Add Yelp Reviews to a Website
Adding Yelp reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Yelp review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Yelp reviews on your site.
Step 3: Add Yelp Reviews
Go to your WiserNotify dashboard to add a Yelp review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
Add a Yelp Review Wall
If you want, you can put a wall of Yelp reviews on your site. Just click the ‘Social Wall’ button in your WiserNotify dashboard:
If you want, you can put a wall of Yelp reviews on your site. Just click the ‘Social Wall’ button in your WiserNotify dashboard:
You will go to a page where you can set up your Yelp review wall. Here’s how to do it:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
Best Practices for Showcasing Yelp Reviews on a Website
Here are the best practices for showcasing Yelp reviews on your website to build trust, highlight real feedback, and improve conversions.
1. Highlight the Most Relevant Reviews First
Don’t just display reviews in the order they were received. Instead, show the ones that speak directly to what new visitors care about — product quality, fast delivery, real user experience, or customer service.
Pick reviews that are detailed, honest, and match what your target audience is looking for.
- For example, if you sell skincare, show reviews that mention visible results, skin type compatibility, or before-and-after stories.
Use a fixed slot on your product page or homepage to feature 1-2 standout reviews that answer common buyer questions. Rotate them from time to time based on season, trend, or product focus.
2. Match Reviews with Product Pages
Make sure each review appears on the correct product page. Don’t mix reviews from other products just to fill space. When reviews are specific to the item being viewed, they build more trust and help shoppers make faster decisions.
- For example, if a shopper is looking at a red backpack, they should see reviews about that exact red backpack—not a different size or color. This avoids confusion and keeps the experience focused.
Also, if your product has multiple variations, clearly mention the variant in the review snippet. That extra clarity reduces doubts and helps drive more confident purchases.
3. Use a Clean, Easy-to-Read Design
Keep the layout simple. Make sure the text is easy to read on all devices. Use enough spacing between elements so each review stands out.
Choose fonts and colors that match your website style but still make the reviews clear and visible.
- The goal is to make it easy for visitors to scan, read, and trust what others have said.
4. Keep the Reviews Updated
Showing fresh reviews makes your business look active and trustworthy. Visitors want to see what real customers are saying now, not two years ago.
If your last review is outdated, people may think your service quality has dropped or your business is inactive.
Use tools like Wisernotify or widgets that auto-pull the latest Yelp reviews to your site. If you’re adding them manually, make it a habit to update once a month.
- Highlight recent reviews with the date visible, so visitors know the feedback is current and reliable.
5. Show Verified Buyer Reviews Only
Only show reviews from real, verified buyers. This helps build trust and makes your reviews more believable.
If visitors see reviews from anonymous or unverified users, they may doubt whether the reviews are real.
Make sure your review section clearly shows the reviewer’s name, purchase confirmation, or profile link when possible.
This adds credibility and shows that the feedback comes from people who actually used your product or service.
6. Add a Call to Action After the Reviews
Once a visitor reads your Yelp reviews, don’t let that momentum go to waste. Add a clear and relevant call to action (CTA) right below the review section.
- It could be a “Book Now,” “Shop This Product,” or “Schedule a Free Call” button — depending on what you offer.
Make sure the CTA stands out visually but still feels connected to the reviews. This placement works well because the visitor just saw proof that others trust your business.
Now, you’re guiding them to take the next step while their confidence is high.
Other Ways to Add Yelp Reviews to Websites
Here are a few simple ways to show Yelp reviews on your website without using direct integrations.
1. Take Screenshots of Reviews
Taking screenshots of your Yelp reviews is a quick and easy way to show customer feedback on your website without any technical setup.
Here’s how to do it:
- Go to your Yelp business page and scroll to the reviews section.
- Choose reviews that highlight the quality of your service or product.
- Take clear, well-cropped screenshots showing the star rating, reviewer name, and full review text.
- Add these images to your site — place them in a testimonial slider, homepage banner.
2. Embed Reviews in Blog Posts
Adding Yelp reviews to your blog posts can make your content feel more genuine and build trust with readers. It shows that real people are happy with your service, right where visitors are reading and learning about you.
Here’s how to do it:
- Find Yelp reviews that match the topic or angle of your blog.
- Copy the review text.
- Paste or insert the review into the blog — use a quote block, a callout section, or highlight it visually.
- Mention that the review is from Yelp,
3. Use Video Reviews
If your customers have shared video reviews and mentioned your Yelp listing or business experience, you can use those videos on your website to create stronger trust.
Here’s how to do it:
- Ask your customers if they’re open to recording a short video about their experience.
- If any video reviews already exist on social media, request permission to use them.
- Upload the video to YouTube, Vimeo, or directly to your site.
- Embed it on your site with a short caption like “Customer review shared after visiting us via Yelp.”
4. Embed Yelp Badge
Yelp offers official badges you can add to your website that link directly to your Yelp profile. These badges show that you’re listed on Yelp and help drive trust with site visitors.
Here’s how to do it:
- Go to your Yelp business profile.
- Scroll to the bottom and look for the “Yelp for Business” tools.
- Choose a badge style like “People Love Us on Yelp” or “Check Us Out on Yelp.”
- Copy the HTML code provided by Yelp.
- Paste it into your website where you want the badge to appear
5. Showcase Reviews in Popups
You can display Yelp reviews in popups on your website to catch attention without needing users to scroll. These popups can appear after a few seconds, on exit intent, or when someone lands on key pages.
Here’s how to do it:
- Pick 1–2 strong Yelp reviews that highlight your service or product.
- Use a pop-up tool like Wisernotify.
- Design a small pop-up with the review text, star rating, and reviewer’s name.
- Add a small line like “From our Yelp page” to show the source.
Common Mistakes to Avoid When Adding Yelp Reviews on a Website
Here are some common mistakes to avoid when adding Yelp reviews on a website.
1. Showing Reviews Without Context
Adding Yelp reviews to your website without proper context can confuse visitors and lower trust. People need to know what the review is about, who wrote it, and where it came from.
Reviews are added with no mention of Yelp or the original source. And there’s no link back to the Yelp profile or business page.
Place the reviews near related content, such as product details or service descriptions.
2. Overloading Pages with Too Many Reviews
Adding too many Yelp reviews on a single page can make your site feel cluttered and hard to read. Instead of helping visitors, it can overwhelm them and cause them to leave.
Long review lists with no breaks or summaries, no clear order — randomly mixing old and new reviews, and Slower page speed due to loading too much content.
Add a slider, tab, or “View More” button for extra reviews.
3. Forgetting to Include Reviewer Details
Leaving out key details like the reviewer’s name, photo, or rating can make your Yelp reviews feel less credible. Visitors want to know that the feedback is real and from a verified person.
The review looks like a random quote with no source.
Always include the reviewer’s first name and profile photo (if available). And add a small note like “Reviewed on Yelp” with a link to the full review.
Platform-Specific Integration Guides
Clear and simple step-by-step guides to help you connect and display reviews on platforms with Wisernotify.
No coding needed — just follow the instructions and go live.
How to Add Yelp Reviews on WordPress
Conclusion
Adding Yelp reviews to your website is a great way to show that real people trust your business.
When visitors see honest feedback from others, it makes them feel more comfortable and confident in choosing you.
Keep it simple—pick a few recent and relevant reviews that highlight what you do well.
You can add them using Yelp’s embed option or tools like Wisernotify that make the setup easier.
In the end, Yelp reviews help your website feel more trustworthy and real. They’re an easy way to make a strong first impression and encourage more people to reach out or buy.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
