Simple Way to Add Star Ratings and Reviews to Wix
Wix makes it easy to build beautiful websites, but its native review features are basic at best.
For businesses, coaches, or ecommerce stores, not showcasing detailed, authentic reviews can make your site look incomplete and reduce user trust.
That’s why WiserReviews is the go-to solution for Wix users. It lets you gather and display testimonials, star ratings, and even video reviews all with easy-to-embed, customizable widgets.
No plugins, no coding headaches just real social proof to boost trust and conversions.
In this guide, you’ll learn how to add and embed reviews on your Wix site using WiserReviews, platform-specific best practices, and avoidable mistakes that could cost you sales.
Why Add Reviews on Wix?
Increase Site Credibility and Conversion Rates: Reviews help establish trust. Whether you’re selling online, offering services, or running a personal brand, displaying reviews improves visitor confidence and encourages action.
Highlight Product-Specific or Service-Based Experiences: With WiserReviews, you can tag and showcase testimonials based on specific offerings. This means users see only what’s relevant to them, increasing relevance and trust.
Improve Time on Site and SEO Performance: Reviews add content richness. With schema-enabled widgets from WiserReviews, you may earn rich snippets in search results, which can improve click-through and visibility.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
What Makes WiserReviews’ Reviews Special?
WiserReviews is optimized for visual builders like Wix. It works through copy-paste embed codes that let you showcase floating review badges, sliders, and walls exactly where you want them.
It’s mobile responsive, supports video feedback, and integrates schema markup for SEO boosts.
The platform also supports tagging by product, service, or campaign so you can display the right testimonials in the right spot.
Automated review collection ensures you never miss a chance to gather new feedback after a sale or form submission.
How to Add Reviews on Wix
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account.
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on Wix
1. In your Wix editor, select the page where you want to show reviews.
2. Add an “Embed” element (via the ‘+’ menu > Embed > Embed a Widget).
3. Paste the Wiserreview provided code into the embed box.
4. Resize and position the box as needed, then save and publish.
Related Post: How to Add Reviews to Your Website in Minutes
Best Practices for Showcasing Reviews on Wix
Here are the best practices for showcasing reviews on Wix – from choosing the right widget to placing reviews where they matter most, these tips help you build trust and drive more clicks.
1. Place Reviews Above the Fold or Near CTAs
Reviews should be immediately visible where users are expected to take action.
Position widgets near purchase buttons, lead forms, or service bookings to reduce friction. This placement ensures reviews support user decisions in real time, not as an afterthought.
2. Use Different Widgets for Different Pages
Avoid a one-size-fits-all approach. Use WiserReviews’ tagging system to create unique widgets for specific services, products, or landing pages.
Showing only the most relevant testimonials per page makes your site feel more curated and professional.
3. Use Video Testimonials to Strengthen Credibility
Leverage Wix’s media-friendly layout to integrate video testimonials at key points especially on landing or sales pages.
Videos build stronger emotional resonance and outperform plain text in engagement. Combine them with written reviews to appeal to all buyer types.
Different Types of Review Examples
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Common Mistakes to Avoid When Adding Reviews to Wix
Here are frequent mistakes people make when adding reviews in Wix that can hurt trust or reduce clicks.
1. Using One Generic Widget Across the Entire Site
Repetition lowers impact. If the same widget is shown on every page, it feels forced and loses credibility.
Tailor the testimonials shown using WiserReviews’ tag filters so that every review feels like a response to the content on that specific page.
2. Poor Mobile Optimization
Over 60% of Wix traffic is mobile. Widgets that aren’t responsive can distort layouts, reduce readability, and increase bounce rates.
Always test your embedded review sections on different screen sizes and tweak font sizes and margins for clarity.
3. Not Automating Review Requests
Relying on manual emails to collect reviews is time-consuming and easy to forget.
Use WiserReviews’ automation tools to trigger review requests after a purchase, sign-up, or form submission. This keeps your reviews fresh and consistent with minimal effort.
Types of Reviews You Can Add on Wix
How to Add Google Reviews to Wix
How to Add Testimonials to Wix
How to Add Facebook Reviews to Wix
How to Add Capterra Reviews to Wix
Wrap-Up
Adding reviews on Wix is essential for improving trust, increasing conversions, and engaging site visitors. WiserReviews makes it seamless with customizable widgets, automation tools, and visual compatibility.
Want to showcase trust on your Wix site? Start using WiserReviews today and make social proof your biggest conversion booster.
Frequently Asked Questions
Can I manually add reviews to my Wix website without using an app?
Yes, you can manually add reviews by inserting text, images, or testimonials using Wix’s editor. However, this method lacks automation, star ratings, and structured display options.
What’s the easiest way to display star ratings on my Wix product pages?
The easiest way is to use a review app or widget that supports star ratings. Some apps integrate directly with Wix Stores and pull product data automatically.
Can I show reviews from platforms like Google or Facebook on my Wix site?
Yes, some third-party review tools allow you to import or sync reviews from platforms like Google and Facebook to your Wix site using APIs or widgets.
How can I collect reviews from customers automatically on Wix?
Use a review collection tool that supports automated email or popup requests after purchase or form submission. This helps you collect feedback without manual follow-ups.
Will adding reviews to my Wix site help with SEO?
Yes. Reviews with relevant keywords, structured data, and fresh content can improve search rankings and click-through rates on Google.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
Capterra