BigCommerce powers scalable online stores—but without trust signals, even the best-designed storefront can underperform. That’s where Amazon reviews make a difference.
Embedding Amazon reviews directly into your BigCommerce product or landing pages provides instant social proof. With Wisernotify, adding these reviews is seamless, no-code, and high-impact for eCommerce conversions.
Why Add Amazon Reviews on BigCommerce?
BigCommerce gives merchants robust features and customizability, but it doesn’t include native third-party review integration. Amazon reviews fill this gap with credibility.
Turn Browsers Into Buyers: When visitors see trusted Amazon feedback, they’re more confident in their buying decisions—reducing bounce and cart abandonment.
Strengthen Product Page Authority: Displaying Amazon reviews next to your product content improves perceived value and increases time spent on page.
Bridge Amazon and Site Traffic: If you sell the same item on Amazon and BigCommerce, embedded reviews create consistency across platforms.
Use Case Example
A supplement brand shows Amazon reviews for each product on BigCommerce to build trust and decrease return rates.
How to Add Amazon Reviews on BigCommerce
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Amazon Reviews on BigCommerce
Once you’ve created your Wisernotify widget, follow these steps:
1. Log in to BigCommerce Admin.
2. Navigate to Storefront > Web Pages, or edit your product template.
3. Use the HTML editor to paste the Wisernotify code directly into a product description, custom page, or theme file.
4. Save changes and preview the page.
5. Click Publish when satisfied.
For theme-level embeds, use the Stencil theme editor or Page Builder’s custom HTML block.
Best Practices for Showcasing Amazon Reviews on BigCommerce
Position Reviews Near Conversion Elements
- Add directly below product descriptions
- Use next to pricing or “Add to Cart” buttons
- Embed in banners on category pages
Customize Widget to Match Store Theme
- Align font and colors with your BigCommerce styling
- Use responsive spacing and grid-alignment
- Match product card visuals for seamless integration
Prioritize Reviews That Overcome Objections
Select Amazon reviews that:
- Address quality, shipping, durability, or ease-of-use
- Include keywords users search for
- Mirror your ideal shopper’s voice and concerns
Use Carousel to Save Space
- Keep layout clean by showing 3–5 reviews in a rotating widget. Wisernotify makes this easy and visually balanced.
Add Section Titles for Clarity
Examples include:
- “Why Customers Trust This Product”
- “Rated 5 Stars on Amazon”
- “Real Buyer Feedback”
Common Mistakes to Avoid When Adding Amazon Reviews to BigCommerce
Ignoring Mobile Display Settings
BigCommerce themes are mobile-optimized, but your embedded Wisernotify review must be manually previewed. Review layout on phones and tablets to ensure proper scaling, spacing, and readability.
Using Reviews Without Relevance
Generic reviews unrelated to the product on the page can confuse or mislead. Choose feedback that supports your product features and customer intent directly.
Skipping Visual Customization
Unbranded widgets can stand out in a bad way. Use Wisernotify’s design tools to apply your store’s color scheme, font styles, and container padding.
Placing Reviews in Unseen Areas
Avoid hiding reviews at the bottom of the page. They work best when placed near product info, checkout prompts, or feature explanations.
Overloading Pages With Too Many Widgets
Using multiple review widgets on one page can impact performance and overwhelm shoppers. Stick to one per page with 3–5 curated reviews and rotate monthly.
Wrap-Up
Amazon reviews give your BigCommerce store the social proof needed to drive sales. Wisernotify makes the integration fast, lightweight, and visually consistent.
Whether you’re selling books, gadgets, supplements, or apparel, Amazon feedback helps you convert with confidence.
