Add Review Widgets to Ecwid in Just a Few Clicks
Krunal Vaghasiya|May 19, 2025
Ecwid is a versatile e-commerce platform that integrates with any website, but it lacks built-in capabilities for showcasing customizable and visually engaging customer reviews.
This gap can impact customer confidence and limit sales potential.
WiserReviews fills this gap by enabling Ecwid users to embed dynamic and responsive review widgets sliders, popups, badges using simple code snippets.
These widgets work seamlessly across storefronts and product pages, offering trust-boosting elements right where they matter.
In this blog, Learn how to add WiserReviews on Ecwid, where to position reviews for best results, and how to avoid common pitfalls in testimonial display.
Why Add Reviews on Ecwid?
Boost Product Page Engagement and Conversions: Positioning reviews near product descriptions or CTAs adds immediate credibility and encourages customer trust.
Enable Search Visibility Through Schema Markup: WiserReviews supports review schema, helping Ecwid stores display star ratings in Google search, which improves visibility and click-through rates.
Personalize Testimonials by Product or Category: Use tagging to create tailored widgets that display relevant testimonials per product or product group, keeping reviews focused and user-centric.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
What Makes WiserReviews’ Reviews Special?
WiserReviews integrates easily with Ecwid stores via custom HTML blocks.
It offers review automation, tag-based filtering, and visually stunning widgets all designed to fit seamlessly within your existing site layout.
Widgets are fast-loading, fully responsive, and customizable to match the branding of any Ecwid storefront.
From sliders and floating badges to grid layouts, you can choose the format that best fits your product pages.
How to Add Reviews on Ecwid
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account.
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on Ecwid
1. In your Ecwid dashboard, navigate to the page or product template where you want to add the review.
2. Use the HTML editor or “Custom Code” block to paste the embed code.
3. Save and preview the page to ensure proper display.
Related Post: How to Add Reviews to Your Website in Minutes
Best Practices for Showcasing Reviews on Ecwid
Here are a few smart ways to show customer reviews that actually build trust and help boost sales.
Make sure they’re easy to see and feel real to your visitors.
1. Place Reviews Directly Near Purchase Buttons or Product Descriptions
Showcase your testimonials at key decision points next to Add to Cart buttons, product specs, or key benefits.
This allows social proof to reinforce trust exactly when shoppers are weighing their purchase.
2. Customize Widgets Per Product Category
Use WiserReviews’ tag filtering to assign specific reviews to certain product types or categories.
By displaying category-specific feedback, you create a more relevant and personalized experience that feels authentic and targeted.
3. Ensure Mobile Optimization for Every Widget
A significant portion of Ecwid shoppers come from mobile devices.
Always preview widgets on smartphones and tablets to ensure readability, speed, and design consistency. Mobile-optimized reviews increase accessibility and engagement.
Different Types of Review Examples
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Common Mistakes to Avoid When Adding Reviews to Ecwid
Here are some common mistakes people make when adding reviews to Ecwid.
Fixing these can help you build more trust and keep visitors interested.
1. Reusing the Same Widget Across All Products
Repeating the same testimonial block for every product makes it appear impersonal.
Instead, use tagging to associate different reviews with different products or services, enhancing personalization and credibility.
2. Placing Reviews Too Low or in Hidden Sections
Avoid placing testimonials in obscure or scroll-heavy sections.
Users often decide within seconds, so place reviews above the fold or immediately after product highlights to increase visibility and influence.
3. Not Matching Widget Design with Store Branding
Widgets that don’t visually match your Ecwid store’s branding can feel out of place and reduce trust.
Customize WiserReviews using matching fonts, colors, and layout structure to create a seamless, professional review section.
Types of Reviews You Can Add on Ecwid
How to Add Google Reviews to Ecwid
How to Add Testimonials to Ecwid
How to Add Facebook Reviews to Ecwid
How to Add Capterra Reviews to Ecwid
How to Add Amazon Reviews to Ecwid
Wrap-Up
WiserReviews helps Ecwid store owners add trust-building social proof without compromising site performance or design.
With automation, tagging, and multiple widget types, it’s the easiest way to elevate your store and win more customers.
Want your Ecwid store to convert better? Add WiserReviews and let your satisfied customers speak for you.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
Capterra