In the highly competitive world of e-commerce, establishing trust with potential customers is paramount. Ecwid, a platform designed for small to medium-sized businesses, offers an ideal solution for online selling, but even the best-designed stores can struggle without consumer confidence.
Testimonials act as a bridge of trust between your brand and its audience. If your Ecwid store is not leveraging testimonials effectively, you’re likely leaving sales on the table.
This comprehensive guide explores the transformative power of testimonials in boosting conversions, building credibility, and enhancing the shopping experience on Ecwid.
By the end of this guide, you’ll know why testimonials are critical, how to add them to your Ecwid store, and where to strategically place them for maximum impact.
Why Add Testimonials to Ecwid?
Build Credibility and Trust: When customers land on your Ecwid store, they’re essentially strangers to your brand. Testimonials act as social proof, showcasing real experiences from real customers. Studies show that 88% of consumers trust online reviews and testimonials as much as personal recommendations.
Increase Conversion Rates: Did you know that adding positive testimonials to your product pages can increase conversions by up to 34%? When potential buyers see others enjoying your products, they’re more likely to hit “Add to Cart.”
Reduce Abandoned Carts: Cart abandonment is a pervasive issue in e-commerce, with rates hovering around 70%. One of the reasons customers abandon carts is lingering doubt about the product or service. Strategically placed testimonials at the checkout page can alleviate these doubts, providing the reassurance needed to complete the transaction.
Improve SEO Rankings: Search engines love fresh, user-generated content. By showcasing testimonials that mention specific products or services, you’re also creating keyword-rich content that can boost your Ecwid store’s SEO rankings. This helps more potential customers discover your business organically.
Highlight Unique Selling Points (USPs): Testimonials are an excellent way to highlight what sets your brand apart. Whether it’s your exceptional customer service, fast shipping, or product durability, let your customers do the talking. For instance, a testimonial stating, “I received my order in just two days, and the quality exceeded my expectations” instantly communicates your commitment to excellence.
Humanize Your Brand: Ecwid stores often cater to niche markets or small businesses, and testimonials help humanize your brand. They show potential customers that real people have benefitted from your products, creating an emotional connection that encourages loyalty.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Ecwid
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Embed Testimonials on Ecwid
Embedding testimonials on your Ecwid store is straightforward. Here’s a step-by-step guide:
1. Choose a Testimonial Widget Tool
- Use a tool like WiserNotify to collect and display testimonials.
2. Copy the Code
- Copy the provided JavaScript snippet from the WiserNotify dashboard.
3. Add the Code to Your Ecwid Store
- Navigate to your Ecwid control panel.
- Go to the “Design” section and click “Edit Theme”.
- Insert the code in the appropriate section (e.g., product pages, homepage, or checkout).
4. Customize Placement
- Adjust the widget’s design and placement to match your store’s aesthetic.
5. Test and Publish
- Preview your changes to ensure everything looks good, then publish them live.
3 Testimonial Optimization Tips
Keep Testimonials Authentic and Specific: Generic testimonials like “Great product!” lack impact. Encourage your customers to share detailed feedback about their experience, including how your product or service solved a problem for them.
Use a Variety of Formats: Mix text, photo, and video testimonials to appeal to different audience preferences. Video testimonials, for example, have been shown to increase conversion rates by up to 80%.
Update Testimonials Regularly: Stale testimonials can make your store appear outdated. Regularly refresh your testimonials to showcase recent customer experiences.
Best Places to Show Testimonials on Ecwid
Homepage
- Your homepage is often the first interaction a customer has with your brand. Featuring a few compelling testimonials here sets the tone and immediately builds trust.
Product Pages
- Place testimonials directly on product pages to reinforce the benefits of a specific item. For instance, if you sell handmade jewelry, include testimonials that highlight craftsmanship and uniqueness.
Checkout Page
- Adding testimonials to the checkout page can reduce last-minute hesitations. A simple, reassuring testimonial like, “Fast shipping and great customer support” can work wonders.
Dedicated Testimonials Page
- Create a dedicated page showcasing all your testimonials in one place. Use categories or tags to make it easy for customers to find reviews relevant to their needs.
Footer Section
- Embedding a scrolling widget of testimonials in the footer ensures visibility across all pages. This subtle yet effective placement reinforces trust throughout the shopping journey.
Other Ways to Add Testimonials to Ecwid
Email Campaigns
- Incorporate testimonials in your marketing emails. For example, add a customer quote below your product promotion to enhance credibility.
Social Media
- Share customer testimonials on your social media channels to reach a wider audience. Include a link back to your Ecwid store to drive traffic.
Video Testimonials
- Encourage satisfied customers to create short video testimonials. These can be uploaded to your store or shared on platforms like YouTube and Instagram.
Blog Posts
- Write blog posts featuring customer stories and link back to your products. This not only builds trust but also drives organic traffic to your Ecwid store.
3 Testimonial Mistakes on Ecwid
Ignoring Mobile Optimization
- More than 50% of online shopping occurs on mobile devices. If your testimonials aren’t optimized for mobile viewing, you risk losing potential customers.
Overloading Pages with Reviews
- While testimonials are essential, overcrowding your pages with them can overwhelm customers. Strike a balance by displaying a few impactful testimonials and linking to more.
Using Fake or Unverified Testimonials
- Nothing destroys credibility faster than fake reviews. Always use genuine testimonials and verify them where possible.
Wrap Up
Testimonials are a game-changer for Ecwid stores, offering a powerful way to build trust, reduce cart abandonment, and boost conversions. By strategically placing authentic, engaging testimonials across your store, you can create a compelling shopping experience that turns visitors into loyal customers.
