Need Higher Conversion? Add Testimonial to Thinkific

Thinkific, a leading online course platform, empowers educators and businesses to create and sell courses with ease.

However, in the competitive world of e-learning, standing out requires more than just high-quality content—it requires trust. Testimonials provide the social proof you need to convert potential students into enrolled learners.

In this guide, we’ll explore why testimonials are essential for Thinkific, how to seamlessly add them, and best practices to maximize their impact.

Why Add Testimonials to Thinkific?

Build Trust Through Social Proof: Research indicates that 88% of people trust testimonials as much as personal recommendations​. For Thinkific course creators, testimonials reassure potential students about the quality of your courses and teaching.

Increase Course Enrollment: Testimonials can increase conversion rates by up to 34% on landing pages​. By addressing common hesitations, they encourage more users to take action and enroll.

Showcase Expertise: Customer and student testimonials validate your expertise and highlight your ability to deliver value, setting you apart from competitors.

Improve SEO Rankings: Testimonials containing natural language keywords can enhance SEO performance. Adding schema markup to testimonials further boosts visibility in search engines.

Address Objections: Testimonials provide answers to common objections, such as course relevance, instructor expertise, and return on investment (ROI).

Build trust & FOMO

Highlight real-time activities like reviews, sales & sign-ups.

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How to Add Testimonials to Thinkific

Step 1: Sign Up and Turn On Requests

First, sign up for WiserReview. Every plan starts with a 7-day free trial, and the Starter plan covers 100 review requests a month.

Open Automation, pick your store platform, and connect it. Orders then trigger a review request by email, SMS, or WhatsApp after delivery.

Keep photo and video uploads on in the request, so customers can add a picture or a short clip with their words.

Step 2: Import the Testimonials You Already Have

Go to Manage reviews and click Import.

Testimonials you collected elsewhere come in from Google, Facebook, Trustpilot, or a CSV file.

Pick the source, map the fields, and confirm the import.

Every import keeps its original date, so older testimonials don’t show up as new ones.

Approve what you want to show. Nothing goes live until you publish it.

Step 3: Build the Widget

Go to Widgets and click Manage on the one you want. Carousel, Review wall, Trust badge, and Nudges all work for testimonials.

Each widget pulls from the same reviews, so you can run more than one layout without collecting twice.

For a testimonials page, pick the “Review wall” widget.

It shows every approved testimonial in a grid, with photos and star ratings. We use the same widget on our own site.

Click Manage to open the editor, then open “Filter”.

Set the review source, so the widget shows only the testimonials you want, by source, rating, or tag.

Match the colors, fonts, and card layout to your site. Changes preview live as you make them.

Turn on the Write a review button if you want visitors to leave a testimonial from the page.

Step 4: Install It on Your Site

Click Install. Pick your platform tab for guided steps, or use the Custom tab to copy the pixel and the widget code.

• Platform tab – Shopify, WooCommerce, BigCommerce, Squarespace, PrestaShop, and Ecwid each get their own install steps.
• Custom tab – Paste the pixel once sitewide, then place the widget code where the testimonials should appear.

Save, reload the page, and the widget is live. New testimonials appear in it as you approve them.

Here is the Install pop-up with the platform tabs:

What Else WiserReview Does

Collection and display are the two jobs most stores need. These three come with every plan.

Review requests on autopilot

Requests go out after each order by email, SMS, or WhatsApp, with a reminder for customers who don’t reply the first time.

• Trigger the request on order placed, shipped, or delivered.
• Add a QR code or a direct link for in-person sales.

Open with a star rating or one short question, then let every customer write their testimonial. Send the same request to everyone. Sorting customers by score before you ask is review gating, and Google’s review policy doesn’t allow it.

Every send counts as one request on your plan, so the bill follows the reviews you ask for, not your order count.

The request link also works from your POS, email tool, or SMS platform.

You can also post new sales data to the WiserReview webhook API to automate the process, so testimonial requests go out through the channels you already use.

One inbox for every testimonial

Aggregation: testimonials from forms, email, social, and imports sit in one list, with source and rating on each.

Alerts: you’re notified when a new testimonial lands, so replies go out while the customer still remembers the order.

AI replies: draft a response in one click and edit it before it posts.

Display and share

• Highlight the strongest testimonials on any page.
• Publish approved reviews live without editing a page.
• Turn a testimonial into a social graphic and post it.

Reviews you collect once keep working across the site and your social channels.

Using Thinkific’s Built-In Features

1. Navigate to Your Course Landing Page

• Log in to your Thinkific dashboard and go to Manage Learning Content > Courses.
• Select the course for which you want to add testimonials.

2. Add a Testimonial Section

• Use the Page Builder to add a new Section.
• Select Testimonials from the section options.

3. Input Testimonial Details

• Add the customer’s name, role, and their feedback.
• Upload a photo or video (if available) to enhance credibility.

4. Style the Testimonial Section

• Customize fonts, colors, and layout to align with your course branding.
• Use Thinkific’s preview feature to ensure the section looks great across devices.

Using WiserNotify Integration

1. Set Up a Widget in WiserNotify

• Log in to WiserNotify and create a testimonial widget tailored for your Thinkific site.

2. Generate and Copy the Code

• Copy the JavaScript code snippet provided by WiserNotify.

3. Embed the Code in Thinkific

• Go to Settings > Code & Analytics in Thinkific.
• Paste the code into the Header or Footer section.

4. Save and Verify

• Save changes and preview your course page to ensure the widget is displaying correctly.

Adding Video Testimonials

Upload to Thinkific Media Library

• Collect video testimonials from past students.
• Upload the videos to your Thinkific Media Library.

Embed on Course Pages

• Use the Video Section in Thinkific’s Page Builder to add testimonials directly to the course landing page.

Best Places to Showcase Testimonials on Thinkific

Homepage

• Display testimonials prominently on your homepage to make a strong first impression and build trust immediately.

Course Landing Pages

• Place testimonials from past students who’ve benefited from the course. Highlight specific outcomes, such as career advancements or skills gained.

Checkout Page

• Add testimonials near the checkout section to reassure potential students and reduce last-minute hesitation.

Thank You Page

• After a student enrolls, show additional testimonials to reinforce their decision and encourage them to explore other courses.

About Page

• Use testimonials to emphasize your credibility as an instructor or course creator, along with your commitment to student success.

Other Ways to Incorporate Testimonials on Thinkific

Video Testimonials

• Video testimonials are highly engaging and authentic. Embed them directly onto landing pages or in the course curriculum overview.

Dynamic Widgets

• Use WiserNotify to display real-time testimonials, reviews, or course sign-ups dynamically across your site. This creates urgency and builds trust.

Social Media Reviews

• Embed positive social media comments or reviews directly onto your Thinkific site using screenshots or social proof tools.

Email Campaigns

• Include testimonials in email campaigns to nurture leads and encourage course enrollment. Highlight success stories to inspire action.

3 Testimonial Optimization Tips for Thinkific

Use Real, Detailed Testimonials: Include names, photos, and specific outcomes achieved by your students to make testimonials relatable and impactful.

Align Design with Branding: Customize testimonial sections to match your course branding for a cohesive and professional look.

Update Regularly: Rotate testimonials periodically to highlight new success stories and keep the content fresh.

3 Testimonial Mistakes to Avoid on Thinkific

Overloading Pages with Testimonials

• Don’t overwhelm potential students with too many testimonials on a single page. Focus on a few high-impact reviews.

Using Generic Feedback

• Avoid vague testimonials like “Great course!” Instead, use detailed reviews that address specific benefits and outcomes.

Neglecting Mobile Optimization

• Ensure testimonials are fully responsive. Thinkific’s responsive design tools can help you preview and adjust layouts for mobile devices.

Wrap-Up

Testimonials are a powerful tool for increasing trust, engagement, and conversions on your Thinkific site. By strategically incorporating them into key pages and leveraging dynamic tools like WiserNotify, you can transform student feedback into a driving force for your course success.

Start adding testimonials to your Thinkific courses today and let your students’ stories inspire the next wave of learners.

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