Many Kajabi users struggle to build immediate trust with potential customers for their courses, memberships, or digital products.
Without trust, visitors are hesitant to sign up, even if your offering is valuable. This results in lost revenue and wasted marketing efforts.
Adding testimonials to your Kajabi site can establish credibility, provide social proof, and drive conversions by showcasing the real value of your offerings.
Why Add Testimonials to Kajabi?
Testimonials play a crucial role in showcasing the success of your products or services. Here’s why they matter specifically for Kajabi users:
Build Trust Instantly: Testimonials highlight the success stories of real customers, which helps potential buyers overcome skepticism.
Improve Course Sign-Ups: Kajabi is a platform for selling courses and memberships. Testimonials reassure visitors that others have benefited, driving them to sign up.
Boost Landing Page Conversions: With testimonials strategically placed, your landing pages can experience up to a 34% higher conversion rate.
Enhance Brand Credibility: Sharing customer success stories demonstrates your authority and effectiveness in your niche.
Optimize Marketing Efforts: Testimonials support your marketing campaigns by reinforcing claims made in your sales copy.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Kajabi
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Embed Testimonials on Kajabi
1. Use Kajabi’s Built-In Sections
- Navigate to the page editor and choose a “Testimonial” section from the block options.
- Customize the layout, fonts, and colors to match your brand style.
2. Integrate WiserNotify
- Sign up for WiserNotify and copy the JavaScript code provided.
- In Kajabi, go to your page settings, add a custom code block, and paste the WiserNotify script.
- Save and preview to ensure proper functionality.
3. Add Video Testimonials
- Record customer testimonials or ask users to submit their own.
- Embed videos directly into your Kajabi pages using the video block.
3 Testimonial Optimization Tips for Kajabi
Feature Specific Outcomes: Highlight how your courses or memberships solved real problems or delivered measurable results.
Incorporate Visuals: Add client photos, logos, or screenshots to make testimonials more relatable.
Use Storytelling: Frame testimonials as success stories, detailing the customer’s journey and how your product played a role.
Best Places to Show Testimonials on Kajabi
Sales Pages
- Place testimonials near your pricing section to reassure users right before they make a purchase decision.
Homepage
- Include a slider or static section of testimonials to catch attention as visitors explore your site.
Checkout Pages
- Reduce cart abandonment by adding testimonials that address common objections, such as “It’s worth the investment.”
Course Overview Pages
- Show testimonials from past students to establish the value of your course content.
Thank-You Pages
- Encourage upsells by featuring testimonials about additional products or services.
Other Ways to Add Testimonials to Kajabi
Dynamic Testimonials
- Use WiserNotify to display real-time reviews, recent sign-ups, or user actions to create FOMO and trust.
Email Campaigns
- Add testimonials to your Kajabi email sequences, especially during launch periods or promotions.
Social Proof Widgets
- Display a pop-up with rotating testimonials to engage users as they navigate your site.
Dedicated Testimonial Page
- Create a standalone page on Kajabi showcasing detailed testimonials, success stories, and case studies.
Interactive Carousels
- Use Kajabi’s design tools to create sliders that display multiple testimonials dynamically.
3 Testimonial Mistakes on Kajabi
Using Generic Testimonials
- Avoid bland statements like “Great course!”—focus on detailed reviews that highlight specific benefits.
Ignoring Mobile Optimization
- Ensure that testimonial sections look appealing and are easy to read on all devices, especially mobile.
Overloading Testimonials
- Showcase the most impactful testimonials and rotate them dynamically to avoid cluttering your page.
Wrap-Up
Adding testimonials to your Kajabi website is a proven way to increase trust, engagement, and conversions. By strategically placing testimonials and optimizing them for maximum impact, you can turn hesitant visitors into loyal customers.
