Need Higher Conversion? Add Testimonial to Unbounce

Many Unbounce users struggle to maximize landing page conversions because visitors lack trust and confidence in the offer.

Without trust signals like testimonials, potential customers may hesitate, bounce, or abandon the page entirely—resulting in lost leads and revenue.

Adding testimonials to your Unbounce landing pages builds trust, reassures visitors, and drives them to take action by showcasing real customer success stories.

Why Add Testimonials to Unbounce Landing Pages?

Testimonials are a critical component of high-converting landing pages. Here’s why:

Build Immediate Credibility: Testimonials lend authenticity to your offer, showing that real customers trust and value your product or service.

Reduce Bounce Rates: Social proof helps engage visitors, encouraging them to explore further instead of leaving the page.

Increase Conversions: Landing pages with testimonials near CTAs can see up to a 34% lift in conversions​.

Overcome Objections: Address concerns or doubts by featuring testimonials that specifically speak to common hesitations.

Enhance Brand Reputation: Positive reviews establish your authority and boost the perceived quality of your brand.

Build trust & FOMO

Highlight real-time activities like reviews, sales & sign-ups.

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How to Add Testimonials to Unbounce

Embed Testimonials on Unbounce

1. Use the Testimonials Block in Unbounce

• In the Unbounce builder, drag and drop the “Text Box” element to add written testimonials.
• Customize the text style to match your brand’s design and add customer photos or logos for authenticity.

2. Integrate WiserNotify Widgets

• Copy the WiserNotify widget script.
• In Unbounce, navigate to Settings > Scripts Manager and paste the script into the header or body section for your page.
• Publish your page and preview to ensure testimonials display correctly.

3. Add Video Testimonials

• Use the “Video” element to embed customer testimonial videos from platforms like YouTube or Vimeo.
• Position the video near CTAs or in a dedicated testimonial section for maximum impact.

4. Design Interactive Carousels

• Use Unbounce’s slider feature to create a rotating testimonial carousel.
• Highlight multiple testimonials in a compact and visually appealing format.

3 Testimonial Optimization Tips for Unbounce

Use Customer-Specific Outcomes: Focus on testimonials that mention measurable results, such as “Increased leads by 50% in 30 days.”

Include Photos or Videos: Visual testimonials are more engaging and trustworthy than text alone.

Add Relevant Context: Include the customer’s name, company, and role to make testimonials relatable to your target audience.

Best Places to Show Testimonials on Unbounce

Above the Fold

• Place a standout testimonial or video near the headline to capture attention and establish trust immediately.

Next to CTAs

• Position testimonials close to call-to-action buttons to reduce hesitation and encourage clicks.

Middle of the Page

• Use a testimonial slider or a block of quotes to re-engage visitors as they scroll.

FAQ Section

• Include testimonials that address common questions or concerns, reinforcing your answers with real customer experiences.

Thank-You Pages

• Add testimonials to thank-you pages to upsell additional products or services.

Other Ways to Add Testimonials to Unbounce

Dynamic Social Proof

• Use WiserNotify to display real-time testimonials or notifications, such as “Jane just signed up for our free trial!”

Incorporate Testimonials in Pop-Ups

• Use Unbounce’s pop-up feature to showcase rotating testimonials as visitors navigate the page.

Embed Case Studies

• Create a dedicated section for detailed testimonials or case studies that describe customer journeys and successes.

Pair Testimonials with Countdown Timers

• Combine testimonials with urgency elements like countdown timers to drive immediate action.

Include Testimonials in Split Tests

• Run A/B tests to identify the most effective placement, style, and format of testimonials for boosting conversions.

3 Testimonial Mistakes on Unbounce

Using Generic Testimonials

• Avoid vague reviews like “Great service!” Instead, feature testimonials with specific results or benefits.

Overloading the Page

• Too many testimonials can clutter your design. Use concise, impactful quotes and rotate them dynamically.

Neglecting Mobile Responsiveness

• Ensure testimonials are fully optimized for mobile, as most visitors will view your landing page on smaller screens.

Wrap-Up

Adding testimonials to your Unbounce landing pages is one of the easiest and most effective ways to build trust, engage visitors, and drive conversions. By strategically placing and optimizing testimonials, you can turn hesitant visitors into loyal customers.