Many PrestaShop store owners struggle to gain the trust of potential buyers, leading to lower conversions and higher cart abandonment rates.
Without trust-building elements like testimonials, customers may hesitate to complete their purchase, doubting the quality or reliability of your products.
Adding testimonials to your PrestaShop store builds credibility, reassures potential buyers, and significantly boosts conversions by showcasing real customer success stories.
Why Add Testimonials to PrestaShop?
Testimonials play a crucial role in building trust and driving sales in your PrestaShop store. Here’s why:
Establish Social Proof: Testimonials show potential buyers that others trust your store and products.
Boost Conversion Rates: Strategic placement of testimonials can increase conversions by up to 34%.
Reduce Cart Abandonment: Positive customer reviews can address doubts and encourage shoppers to complete their purchases.
Enhance SEO: User-generated content, such as testimonials, enriches your site’s keyword diversity and improves organic rankings.
Build Brand Credibility: Highlighting authentic feedback showcases your commitment to customer satisfaction.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to PrestaShop
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Embed Testimonials on PrestaShop
1. Use PrestaShop’s Built-In Tools
- Navigate to Modules > Module Manager in your PrestaShop admin panel.
- Search for the “Product Comments” module and enable it.
- Customize settings to allow customers to leave and display reviews directly on product pages.
2. Install a Testimonial Module
- Install a dedicated testimonial module such as Testimonial Slider or Customer Reviews Module from the PrestaShop Addons Marketplace.
- Configure the module to display testimonials dynamically on your homepage, product pages, or other key areas.
3. Integrate WiserNotify Widgets
- Sign up for WiserNotify and generate a widget script for testimonials.
- In PrestaShop, go to Design > Pages > Source Code, and paste the script into the desired page or section.
- Save changes and preview your site to ensure testimonials display correctly.
4. Add Testimonials to Static Pages
- Go to Design > Pages > Add New Page in your admin panel.
- Create a “Customer Testimonials” page and manually add quotes, photos, or videos to highlight customer success stories.
5. Embed Video Testimonials
- Use the CMS Pages feature to embed YouTube or Vimeo videos directly.
- Example embed code:
3 Testimonial Optimization Tips for PrestaShop
Highlight Specific Benefits: Use testimonials that detail how your products solved a problem or delivered value.
Leverage Visuals: Include customer photos, company logos, or videos for added authenticity.
Focus on Placement: Strategically position testimonials near CTAs or product descriptions to reinforce purchasing decisions.
Best Places to Show Testimonials on PrestaShop
Homepage
- Use a testimonial slider to showcase positive customer experiences prominently on your homepage.
Product Pages
- Display testimonials below product descriptions to validate quality and encourage purchases.
Cart Pages
- Add testimonials near the checkout button to address last-minute buyer hesitations.
Category Pages
- Include testimonials relevant to product categories to build trust while browsing.
Dedicated Testimonials Page
- Create a “Customer Stories” or “Reviews” page that consolidates all testimonials for easy access.
Other Ways to Add Testimonials to PrestaShop
Dynamic Social Proof Widgets
- Use WiserNotify to display real-time notifications like “Sarah just purchased this product!” to create urgency and trust.
Pop-Up Testimonials
- Use testimonial pop-ups triggered by user actions, such as adding items to the cart or spending time on a product page.
Email Marketing Campaigns
- Include testimonials in post-purchase or promotional emails to encourage repeat purchases.
Case Studies
- Feature in-depth success stories from satisfied customers as part of your blog or static pages.
Social Media Integration
- Highlight customer testimonials from social platforms like Instagram or Facebook directly on your site.
3 Testimonial Mistakes on PrestaShop
Using Generic Testimonials
- Avoid vague statements like “Great product!” Use testimonials with specific details and benefits.
Neglecting Mobile Optimization
- Ensure testimonials look appealing and are easy to read on mobile devices, as a significant portion of traffic comes from mobile users.
Overloading the Page
- Limit the number of testimonials displayed at once. Use sliders or dynamic widgets to keep the design clean and engaging.
Wrap-Up
Adding testimonials to your PrestaShop store is a simple yet highly effective way to build trust, engage visitors, and increase sales. By strategically placing and optimizing testimonials, you can create a seamless shopping experience that converts visitors into loyal customers.
