Ecwid Google Reviews: Show Them on Your Store (2026)

To add Google reviews to Ecwid, connect your store to WiserReview, import reviews from your Google Business Profile, and build a review widget. Then paste its two scripts into Ecwid’s Custom JavaScript code settings and save.
Ecwid’s built-in reviews only show ratings from people who bought on your store, and only on higher plans. Google reviews add proof from customers who found you through Search and Maps.
Below is how the two compare, then all 9 setup steps with a screenshot for each.
Ecwid Product Reviews vs Google Reviews
| Option | What it shows | What you need | Shows Google reviews? |
|---|---|---|---|
| Ecwid product reviews (built in) | Star ratings and reviews from buyers, on product pages | Business or Unlimited Ecwid plan | No |
| WiserReview | Google reviews plus product reviews, with photo and video | From $6.75/mo billed yearly, 7-day free trial | Yes, imported from your Business Profile |
Ecwid’s reviews are a good start for product pages. Google reviews speak to the whole business, which matters most for first-time visitors deciding whether to trust you.
How to Add Google Reviews to Ecwid
The setup has two parts. First you connect Ecwid and import your Google reviews into WiserReview, then you add the widget to Ecwid with two scripts.
The video shows how the store connection and review requests work once Ecwid is linked.
Step 1: Sign Up for WiserReview

- Start a 7-day free trial on WiserReview.
- Open your dashboard once the account is ready.
Step 2: Connect Your Ecwid Store

- Go to Collect Reviews > Automate and click Create automation.
- Find Ecwid and click Configure.
- Choose Login with Ecwid and approve access to your store.
Once connected, WiserReview picks up new orders on its own and starts asking customers for reviews.
Step 3: Open Import Reviews

- Go to Manage Reviews.
- Click Import.
Step 4: Pick Google as the Source

- Choose Google to pull reviews from your Business Profile, or Google Place for a public listing.
- Sign in or paste the listing link, then confirm.
New Google reviews keep syncing after the first import.
Step 5: Choose a Widget

- Open Widgets.
- Click Manage on a layout that suits Google reviews, such as a carousel, trust badge, or review wall.
Step 6: Filter to Google Reviews

- Open Filter and set the review source to Google.
- Match the colors and fonts to your store.
- Click Install.
Step 7: Copy the Ecwid Scripts

- Switch to the Ecwid tab.
- Copy the Pixel Script and the Widget Display Script.
The pixel only needs adding once, even if you add more widgets later.
Step 8: Open Custom JavaScript Code

- In your Ecwid admin, go to Website > Overview.
- Under Advanced website settings, find Custom JavaScript code and click Add Code.
Step 9: Paste and Save

- Paste both scripts into the box.
- Click Save, then check your store in a private window.
Show your Google reviews on Ecwid
Import them once and keep new reviews syncing to your store.
Best Places to Show Google Reviews on Ecwid

- Homepage: a carousel or trust badge near the top shows new visitors your rating straight away.
- Product pages: Google reviews near Add to Cart reassure shoppers who haven’t bought from you before.
- Checkout: a small badge with your star rating can settle last-minute doubts.
- Footer: a compact rating badge keeps your score visible on every page.
- About page: a review wall backs up your story with what customers say.
For more layout ideas, see how to add Google reviews to any website.
Collect More Google Reviews From Ecwid Orders
Once your store is connected, WiserReview sends a review request after each order. You can set the timing, templates, and reminders under Automate.
Add your Google review link to the request, so happy customers can leave a Google review in a couple of taps.
Send the same request to every customer. Google’s policy doesn’t allow asking only happy customers. These Google review statistics show why steady new reviews matter.
Get more Google reviews from every order
Automatic requests after each Ecwid order, with a direct link to your Google review page.
Google Review Mistakes on Ecwid Stores

- Ignoring negative reviews: reply calmly and show how you fixed the problem. A mix of reviews looks more honest than only five stars.
- Showing too many at once: one carousel or badge per page is easier to read than a wall on every page.
- Using screenshots: pasted images go stale and can’t be checked, while a synced widget stays current.
- Buying or faking reviews: it breaks Google’s rules and can cost you your listing’s reviews.
Wrap Up
Google reviews show Ecwid shoppers that real people trust your business, even before they buy from your store.
Connect your store, import your reviews, and put them where shoppers decide.
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Frequently Asked Questions
Does Ecwid show Google reviews on its own?
No. Ecwid’s built-in reviews only show ratings from customers who bought on your store, so you need a widget to display Google reviews.
Which Ecwid plans include built-in product reviews?
Ecwid’s built-in product reviews are available on the Business and Unlimited plans.
Where do I paste the widget code in Ecwid?
Go to Website, then Overview, and under Advanced website settings open Custom JavaScript code, paste the scripts, and save.
Will new Google reviews show up automatically?
Yes. After the first import, new Google reviews keep syncing to WiserReview and appear in your widget.
How much does WiserReview cost for Ecwid?
Plans start at $6.75 a month billed yearly, and every plan starts with a 7-day free trial.

Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.