Ecwid is an excellent platform for building and managing online stores, but even the best e-commerce setups can struggle to convert visitors if trust signals are missing. Establishing credibility is crucial for turning browsers into buyers.
Shoppers often hesitate to purchase from an online store they’re unfamiliar with. Without visible social proof like Google Reviews, your Ecwid store may lose potential customers to competitors who showcase their customer feedback.
Embedding Google Reviews on your Ecwid store provides authentic social proof, enhances credibility, and encourages purchases by highlighting real customer experiences.
Why Add Google Reviews to Ecwid?
Google Reviews are a powerful tool for building trust and increasing sales. Here’s why they’re essential for your Ecwid store:
1. Builds Credibility Instantly
- Authenticity: Google Reviews come from verified users, making them highly trustworthy.
- Reassurance: Positive reviews provide assurance about the quality of your products and services.
2. Boosts SEO Performance
- Search Visibility: User-generated content like reviews improves your store’s ranking in search results.
- Rich Snippets: Star ratings in search results increase click-through rates and drive organic traffic.
3. Increases Conversions
- Social Proof: Reviews validate your products and encourage visitors to make purchases.
- Overcomes Hesitations: Genuine feedback addresses common concerns and builds buyer confidence.
4. Enhances Customer Engagement
- Interactive Content: Reviews encourage visitors to engage with your store and explore further.
- Customer Loyalty: Highlighting positive feedback fosters trust and repeat business.
5. Differentiates Your Store
- Dynamic Content: Regularly updated reviews keep your site engaging.
- Competitive Edge: Displaying reviews sets your Ecwid store apart from competitors.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Google Reviews to Ecwid
Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.
WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.
- Wall of Love: A grid-style display to show all your reviews in one place.
- Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.
2. Real-Time Updates
Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.
3. Easy-to-Use Interface
No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.
4. Quick Integration
WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.
5. Bonus Social Proof Features
Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.
FOMO widgets:
Adding Google Reviews with WiserNotify
Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:
Step 1: Log in to WiserNotify
- Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.
Step 2: Connect Your Google Account
- Navigate to the Integrations tab.
- Find and select Google Reviews from the list of available integrations.
- Log in with your Google account and grant the necessary permissions to access your reviews.
Once you click on that, you’ll see this:
Step 3: Customize Your Review Wall
After clicking, you’ll see the customization options:
- Adjust the colors, fonts, and layout to match your website’s branding.
- Decide how many reviews to display and whether to show reviewer names and dates.
- Preview your widget to ensure it looks perfect.
Step 4: Save and Copy Embed Code
- Once you’re satisfied with your widget design, click Save and copy the provided embed code.
That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.
If you want to show google review a floating notfiication popup then follow this step
Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:
Then you’ll see many options to customize to your website or brand:
Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.
Embed Google Reviews on Ecwid
Adding Google Reviews to Ecwid is simple using widgets or custom HTML. Here’s how:
Steps to Embed Google Reviews on Ecwid
- Choose a Review Widget: Use tools like Elfsight, EmbedSocial, or Wisernotify to generate a Google Reviews widget.
- Generate Embed Code: Connect your Google My Business account, customize the widget, and generate the embed code.
- Add Code to Ecwid:
- Log in to your Ecwid admin dashboard.
- Go to “Settings” > “Design” > “Edit Storefront.”
- Paste the embed code into a “Custom HTML” block in the desired section of your store.
- Save and Publish: Save your changes and refresh your store to ensure the reviews display correctly.
Best Places to Show Google Reviews on Ecwid Stores
Strategically placing Google Reviews ensures maximum visibility and impact. Here are the best locations:
1. Homepage
- Why: The homepage is often the first point of contact for visitors.
- How: Use a slider or grid to showcase top reviews prominently above the fold.
- Example: Highlight testimonials that emphasize customer satisfaction and product quality.
2. Product Pages
- Why: Shoppers evaluating specific items benefit from relevant feedback.
- How: Embed reviews below product descriptions or near “Add to Cart” buttons.
- Tip: Use filters to display reviews related to the specific product.
3. Checkout Page
- Why: Shoppers may hesitate before completing a purchase.
- How: Add a concise widget summarizing positive reviews near the checkout button to build confidence.
4. Footer Section
- Why: The footer appears across all pages, providing consistent visibility for reviews.
- How: Include a snippet of top reviews with a link to “Read All Reviews.”
5. About Us Page
- Why: This page is ideal for building trust by sharing your brand’s story and values.
- How: Highlight reviews that align with your mission and customer-centric approach.
Other Ways to Add Google Reviews to Ecwid
If embedding widgets isn’t suitable, consider these alternative methods:
1. Static Screenshots
How:
- Capture screenshots of standout Google Reviews.
- Upload them as images in a “Testimonials” section or page.
Pros:
- Quick and simple to implement.
- Highlights specific customer feedback effectively.
Cons:
- Static and requires manual updates.
- No SEO benefits from screenshots.
2. Using Review Widgets or Apps
Recommended Tools:
- Elfsight Google Reviews Widget: Provides customizable displays for reviews.
- EmbedSocial for Ecwid: Syncs directly with Google My Business reviews.
- Wisernotify: Displays dynamic, real-time reviews.
Pros:
- Dynamic updates keep reviews fresh.
- Easy integration with Ecwid’s platform.
Cons:
- Subscription fees may apply.
- Relies on external services.
3. API Integration
How:
- Use Google’s Places API to fetch and display reviews dynamically.
Pros:
- Fully customizable and real-time updates.
- Seamlessly integrates with Ecwid’s advanced features.
Cons:
- Requires developer expertise.
- Potential costs for API usage.
3 Google Review Mistakes on Ecwid Stores
Avoid these common mistakes to ensure your Google Reviews strategy is effective:
1. Ignoring Negative Reviews
- Impact: Omitting or ignoring negative feedback may appear disingenuous.
- Solution: Respond professionally to criticisms and showcase a balanced mix of reviews.
2. Overloading Pages with Too Many Reviews
- Impact: An excessive number of reviews can overwhelm visitors and clutter your design.
- Solution: Display the most relevant and impactful reviews for clarity.
3. Using Fake Reviews
- Impact: Inauthentic reviews damage credibility and can lead to penalties from Google.
- Solution: Encourage genuine feedback from real customers to maintain trust.
Wrap Up
Adding Google Reviews to your Ecwid store is a powerful way to build trust, enhance engagement, and increase conversions.
By embedding reviews strategically and leveraging the right tools, you can create a compelling shopping experience that resonates with your audience.
Start showcasing your Google Reviews today to elevate your Ecwid store’s credibility and performance.
