Magento offers scalability and flexibility for e-commerce brands but falls short when it comes to showcasing modern, engaging reviews.
Its built-in system is often rigid, lacks interactivity, and doesn’t offer customizable display options. This leaves many merchants missing the trust factor that influences buying decisions.
WiserReviews provides an advanced alternative. With embeddable widgets, automated review collection, and visual formats like carousels and pop-ups, you can transform customer feedback into a conversion-driving asset on your Magento store.
In this blog, This blog covers how to embed WiserReviews in Magento, show reviews where they matter most, and avoid common display mistakes.
Why Add Reviews on Magento?
Increase Conversions with High-Impact Social Proof: Showcasing visual and verified reviews near product CTAs significantly improves user confidence and reduces bounce rates.
Support SEO with Structured Review Data: WiserReviews widgets include schema markup that boosts search visibility and enables star ratings to appear in Google search results.
Create Tailored Testimonial Displays by Product or Category: Use tags to filter reviews and showcase only the most relevant testimonials for each product, category, or customer persona.
What Makes WiserReviews’ Reviews Special?
WiserReviews seamlessly integrates with Magento using embed codes and HTML blocks. It enables merchants to display review carousels, floating badges, popups, and dynamic sliders—all optimized for desktop and mobile.
You can automate review requests post-purchase, tag testimonials for targeted display, and leverage AI features like sentiment analysis and review summaries. Everything is styled to fit your store’s look and feel without slowing page speed.
How to Add Reviews on Magento
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account here: https://app.wiserreview.com/
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on Magento
1. Go to your Magento admin panel and choose the CMS block or template to edit.
2. Paste the WiserReviews code into a Custom HTML block or directly into the layout file.
3. Save and refresh the page to preview the review section live.
Related Post: How to Add Reviews to Your Website in Minutes
Best Practices for Showcasing Reviews on Magento
Here are a few smart ways to show customer reviews that actually build trust and help boost sales.
Make sure they’re easy to see and feel real to your visitors.
1. Place Review Widgets Above the Fold on Product Pages
Position your WiserReviews widgets near product titles, images, or the Add to Cart button.
This ensures users see testimonials early in their browsing journey, when they’re forming impressions and making decisions.
2. Use Category-Specific Widgets for Relevance
Avoid using the same reviews across all product types.
Instead, use WiserReviews tags to display testimonials relevant to each category or product line, increasing engagement by showing targeted feedback.
3. Leverage Video Testimonials for Premium Products
Video reviews are especially persuasive for high-end or complex products.
Placing video content on hero sections or product galleries makes them more impactful and can drive faster decision-making.
Different Types of Review Examples
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
Common Mistakes to Avoid When Adding Reviews to Magento
Here are some common mistakes people make when adding reviews to Magento.
Fixing these can help you build more trust and keep visitors interested.
1. Relying Solely on Magento’s Default Review Section
Magento’s native review system often places testimonials in a tabbed section that users can easily overlook. This placement limits their influence.
Instead, embed WiserReviews widgets directly within visible areas to make reviews central to the product presentation.
2. Not Filtering Reviews by Product or Audience
Displaying unrelated or general testimonials on all pages can confuse shoppers.
Use tags to filter reviews by SKU, collection, or customer type. This helps keep feedback highly relevant and compelling.
3. Skipping Mobile Optimization
Many Magento stores see over 50% of traffic from mobile users.
If review widgets are not responsive, they can appear distorted or slow down performance. Always test WiserReviews on various screen sizes to ensure a seamless experience.
Types of Reviews You Can Add on Magento
How to Add Google Reviews to Magento
How to Add Testimonials to Magento
How to Add Facebook Reviews to Magento
How to Add Capterra Reviews to Magento
How to Add Amazon Reviews to Magento
Wrap-Up
Adding WiserReviews to Magento helps store owners build trust, boost SEO, and influence buying decisions with dynamic, automated testimonials.
It’s the easiest way to replace Magento’s default review limitations with powerful, customizable social proof.
Want more engagement and conversions? Use WiserReviews on Magento and let your satisfied customers sell for you.
