Running a Shopify store without displaying customer reviews is like selling with the lights off. No matter how good your product pages look, potential buyers need reassurance.
Without credible social proof, they hesitate, browse elsewhere, or abandon their cart. That’s where WiserReviews makes the difference.
It gives you a full suite to collect, manage, and showcase reviews—including text, star ratings, and videos—directly on your Shopify store. No developer needed. Just more trust, better engagement, and higher conversions.
This blog details how to integrate WiserReviews with Shopify, why it’s essential for ecommerce growth, and how to display reviews in the most impactful way.
Why Add Reviews on Shopify?
Boost Product Conversions with Social Proof: Customers trust other customers. 93% of consumers say online reviews influence their purchase decisions. Displaying product-specific testimonials can significantly increase add-to-cart rates.
Reduce Return Rates with Informed Buyers: When buyers see real feedback—especially with photos or videos—they know what to expect. This reduces post-purchase disappointment and lowers return volumes.
Improve SEO and Click-Through Rates: WiserReviews supports schema markup. When Google shows your product pages with star ratings in search results, it increases visibility and organic clicks.
What Makes WiserReviews’ Reviews Special?
WiserReviews is tailor-made for Shopify. It integrates seamlessly through your store’s admin and works automatically with orders.
You can trigger review requests after fulfillment, show product-specific testimonials using tags, and add widgets like floating badges, carousels, or grids with just a few clicks.
Widgets support SEO schema, are fully customizable, and mobile-responsive. You can even add videos, moderate submissions, and assign tags for better display.
WiserReviews takes the manual work out and delivers the automation and flexibility Shopify merchants need.
How to Add Reviews on Shopify
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account here: https://app.wiserreview.com/
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on Shopify
1. Log into your Shopify admin and navigate to the desired product, page, or theme section.
2. Open the theme editor (Online Store > Themes > Customize).
3. Add a “Custom Liquid” or “Custom HTML” block and paste your WiserReviews code.
4. Save and preview to ensure proper rendering.
Related Post: How to Add Reviews to Your Website in Minutes
Best Practices for Showcasing Reviews on Shopify
Here are smart ways to place and style reviews in Shopify that boost trust and help increase conversions.
1. Place Reviews Below Product Descriptions
The majority of shoppers scroll through a product description before checking out reviews.
Embedding your WiserReviews widget right below the description ensures they encounter strong social proof just before deciding to purchase. This placement builds confidence without disrupting the buying flow.
2. Use Tags for Collection-Specific Testimonials
Shopify merchants with multiple product categories should tag reviews accordingly in WiserReviews. Display only relevant testimonials on category or collection pages to give visitors targeted social proof.
This keeps your messaging aligned and improves trust for each product type.
3. Add Floating Badges on Checkout Pages
Cart abandonment is a major issue in ecommerce. Placing a floating badge that shows recent positive reviews during the checkout process helps reinforce buyer confidence.
This gentle reminder can reduce drop-off and nudge more visitors to complete their purchase.
Different Types of Review Examples
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
Common Mistakes to Avoid When Adding Reviews to Shopify
Here are common review display mistakes on Shopify that can hurt trust or confuse visitors—plus how to fix them.
1. Showing Generic Reviews on Every Product Page
Using the same block of testimonials across all product pages can hurt credibility. Shoppers can tell when reviews aren’t tailored to the product.
Use WiserReviews’ tagging system to ensure that each page features product-specific feedback for maximum authenticity and trust.
2. Overlooking Mobile Optimization
Over 70% of ecommerce traffic comes from mobile devices. If your review widgets aren’t responsive or don’t load quickly, it can lead to poor user experience and bounce rates.
Test all widgets across multiple devices and screen sizes to ensure they display flawlessly.
3. Not Automating Review Requests
Relying on manual follow-ups to collect reviews leads to inconsistency and lower submission rates.
WiserReviews allows you to automate requests based on order status (like fulfilled or delivered). This ensures timely, consistent feedback collection and saves valuable time.
Types of Reviews You Can Add on Shopify
How to Add Google Reviews to Shopify
How to Add Testimonials to Shopify
How to Add Facebook Reviews to Shopify
How to Add Capterra Reviews to Shopify
How to Add Amazon Reviews to Shopify
Wrap-Up
Adding reviews to your Shopify store isn’t just about filling space—it’s about building trust and increasing revenue.
WiserReviews helps you do both with automation, design flexibility, and Shopify-optimized features.
Ready to increase trust and conversions on Shopify? Start using WiserReviews and turn satisfied customers into your most persuasive sales reps.
